Hard to say after this:
"My name is Jeff Norman and I am President and General Manager for Max Media/Denver. As we end 2012, radio finds itself in an interesting, yet exciting period. In its existence, radio has been a viable medium for over 80 years because of its ability to change to reflect the times and the ever-changing tastes and lifestyles of its audience.
A new era has dawned for the industry and once again we must evaluate where we are and where we are going. With iPods and other music delivery services now available, radio must continue to change to meet the times. Earlier this year, our parent company, undertook the most ambitious project that this industry has ever seen. With the help of Harris Research, the company launched an intensive research project.[/quote]
Hundreds of focus groups were held of a twelve month time frame, tens of thousands of phone interviews were conducted, a direct mail questionnaire was sent nationally to over 1.8 million radio listeners just like you, and then the arduous project of looking at the numbers and seeing what they mean and where they point us began.
Today, with Denver as its first market, Max Media is poised to begin the next generation of terrestrial Radio formats. The research is in and the numbers are irrefutable. There is without a doubt a large gaping format hole that has been all but ignored and it’s all about music that celebrates the recreational and now legal use of cannabis right here in the Mile High City.
This is a very exciting time and we are both humbled and honored to be at the forefront of this new wave of music programming. So please welcome to Pot 107.1, the first of what will soon be a worldwide musical revolution. The fun, safe and legal music that is, Pot 107.1. Let the party begin!"
I believe this is the same company that started the Jack-FM format.
please tell me this is a stunt!!!!!!!! lmao