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First Phase Numbers

M

MoeFugger

Guest
I wonder what is more dissapointing Q101 ranking 23rd 12 plus or the Zone ranking 28th 12 plus? At least the Zone isn't carrying the anchor of an expensive morning show. Also it must be similarly dissapointing to see MVP dominate the Score in the same manner 20th vs 27th place, with the Score carrying a very expensive morning show that apparently very few people are tuning in. MVP will probably do even better with a PD.
 
> I wonder what is more dissapointing Q101 ranking 23rd 12
> plus or the Zone ranking 28th 12 plus? At least the Zone
> isn't carrying the anchor of an expensive morning show. Also
> it must be similarly dissapointing to see MVP dominate the
> Score in the same manner 20th vs 27th place, with the Score
> carrying a very expensive morning show that apparently very
> few people are tuning in. MVP will probably do even better
> with a PD.
>
I don't get it, you have two FM stations Q101 and The Zone at the bottom of the barrel and there's a possible 3 share format just sitting there waiting to be taken. Yet they just keeping going on with failing formats. Newsweb flipping Nine-FM to oldies is another possibility, but is getting doubtful since their numbers are actually rising since Matt became PD and fixed things over there.
 
Looks like The Drive is slowly picking up the oldies listeners. While they're down slightly from the last book, I believe they will go up in the P2's. Jack so far is less than the Spring book for WJMK. So far Jack hasn't shown the success overnight that it has in other markets. But this is just the P1's. We'll see where they show up in the P2's. Infinity better hope this was a smart decision to drop oldies so quickly. At least Infinity has advertised Jack more than Newsweb has with Nine FM. La Kalle is showing some good numbers for the suburban simulcast, but I wonder if any of those numbers also include Viva. I also wonder if La Kalle will be able to shave some numbers off of B96 to where they are no #1 for CHR and Kiss FM will finally beat B96 for once. Kiss FM is close again. Nine FM is up a little more. If they improve their playlist, I think they might have a chance at a low 1 share for the fall book, or sooner.
I'm surprised WLJE in Valparaiso showed up for Winter & Spring books. I don't remember them showing up in the last 2 books. I usually expect it in the late spring and summer. They did show up in the P1's. But I don't think ratings matter to Radio One Communications since they serve NW Indiana and advertise to areas where their signal is strongest. I only wish WZVN would show up once.
 
> >
> I don't get it, you have two FM stations Q101 and The Zone
> at the bottom of the barrel and there's a possible 3 share
> format just sitting there waiting to be taken. Yet they
> just keeping going on with failing formats. Newsweb
> flipping Nine-FM to oldies is another possibility, but is
> getting doubtful since their numbers are actually rising
> since Matt became PD and fixed things over there.

Ah, so that`s what Matt is doing....thanks for clearing that
up. I thought maybe throwing Frank Sinatra and Dean Martin
into the playlist may be more indicative of screwing things
up, but, of course, the ratings don`t lie.
 
> > >
> > I don't get it, you have two FM stations Q101 and The Zone
>
> > at the bottom of the barrel and there's a possible 3 share
>
> > format just sitting there waiting to be taken. Yet they
> > just keeping going on with failing formats. Newsweb
> > flipping Nine-FM to oldies is another possibility, but is
> > getting doubtful since their numbers are actually rising
> > since Matt became PD and fixed things over there.
>
> Ah, so that`s what Matt is doing....thanks for clearing
> that
> up. I thought maybe throwing Frank Sinatra and Dean Martin
>
> into the playlist may be more indicative of screwing
> things
> up, but, of course, the ratings don`t lie.
>

The Frank Sinatra and Dean Martin type stuff has been there for awhile. I remember hearing Perry Como during the middays back in November.
<P ID="signature">______________
</P>
 
Let's Get Real...Drive & 'JMK??

> Looks like The Drive is slowly picking up the oldies
> listeners. While they're down slightly from the last book,
> I believe they will go up in the P2's.

Dude-

There's no way The Drive is going to pick up ever more than a scant of former JMK listeners. There's a vast difference between "Sugar Sugar" and "The Low Spark of High Heeled Boys".

Next Media or anyone in suburbia (hello Harvey Wellstein) is missing a great chance with mediocre signals and a format the big class B FMs will likely not persue....

-
 
> I wonder what is more dissapointing Q101 ranking 23rd 12
> plus or the Zone ranking 28th 12 plus? At least the Zone
> isn't carrying the anchor of an expensive morning show. Also
> it must be similarly dissapointing to see MVP dominate the
> Score in the same manner 20th vs 27th place, with the Score
> carrying a very expensive morning show that apparently very
> few people are tuning in. MVP will probably do even better
> with a PD.
>

Looking at The Zone's ratings, I can see it on its way out anytime soon unless ABC is selling. But with WJMK slipping, WRLL going up VERY sligtly and The Drive seeming to do well, I could see them trying oldies. ABC's Oldies Radio format seems popular on small town stations and it is programed pretty decently so ABC does do oldies (at least in some way)

As for Q-101, They usually find ways to tweak around and re bound so Q will probably stick around for now.

Jack's ratings 12+ aren't nearly as laughable as WCBS-FM in New York.

WVIV/WVIX's ratings most likely have to do with Viva's heavy load of Reggaeton/HUrban added to the playlist. With that I can see La Kalle doing very well.

<P ID="signature">______________
</P>
 
Re: Let's Get Real...Drive & 'JMK??

> > Looks like The Drive is slowly picking up the oldies
> > listeners. While they're down slightly from the last
> book,
> > I believe they will go up in the P2's.
>
> Dude-
>
> There's no way The Drive is going to pick up ever more than
> a scant of former JMK listeners. There's a vast difference
> between "Sugar Sugar" and "The Low Spark of High Heeled
> Boys".
>
> Next Media or anyone in suburbia (hello Harvey Wellstein) is
> missing a great chance with mediocre signals and a format
> the big class B FMs will likely not persue....
>
> -
>

Basically, I disagree on this. The Drive (or the classic hits format in general) have some similarities. There are many "crossover" artists that you may hear on an oldies station, but also on a classic hits. Here are my comparisons of artists you will hear on both classic hits and oldies stations..

Creedence Clearwater Revival
Fleetwood Mac (more now than in the past)
Van Morrison
Chicago (Just heard it on our local oldies, WOFM)
The Doors
The Eagles (Todays modern oldies stations)
Badfinger
Grass Roots
Beatles
Bob Dylan
Crosby, Stills, Nash and Young
Elton John
Grateful Dead
Simon and Garfunkel
Procol Harum
Jim Croce
Rolling Stones
The Guess Who
Three Dog Night
The Zombies (Classic hits love Time Of The Season)
The Animals
Tommy James (On our local Classic Hits/Classic Rock hybrid they play Draggin' The Line, and I have heard it many times on classic hits stations)
Yardbirds


Basically, there are similarities, and enough to drag some listeners from the old WJMK to the Drive. I may be missing some artists that both formats share, but basically those are the ones that stand out.<P ID="signature">______________


Moderator, Community Radio board</P>
 
Re: Let's Get Real...Drive & 'JMK??

> Basically, there are similarities, and enough to drag some
> listeners from the old WJMK to the Drive. I may be missing
> some artists that both formats share, but basically those
> are the ones that stand out.
>
You see it and I see it too that The Drive will likely benefit from the demise of Oldies on WJMK. I don't see a big increase, but I believe there will be an increase in listenership on the Drive. The Drive is the closest anyone's going to get to an oldies station these days. Now if The Drive were programmed for a more female audience, I wonder if it would do even better. I always liked listening to The River when I would travel in their listening area. Too bad there isn't a suburban classic hits broadcasting in or around NW Indiana. The Valley only hits Lowell for NW Indiana, so I won't count them, and I don't care too much for the Valley either.
 
Re: Let's Get Real...Drive & 'JMK??

> > Basically, there are similarities, and enough to drag some
>
> > listeners from the old WJMK to the Drive. I may be missing
>
> > some artists that both formats share, but basically those
> > are the ones that stand out.
> >
> You see it and I see it too that The Drive will likely
> benefit from the demise of Oldies on WJMK. I don't see a
> big increase, but I believe there will be an increase in
> listenership on the Drive. The Drive is the closest
> anyone's going to get to an oldies station these days. Now
> if The Drive were programmed for a more female audience, I
> wonder if it would do even better. I always liked listening
> to The River when I would travel in their listening area.
> Too bad there isn't a suburban classic hits broadcasting in
> or around NW Indiana. The Valley only hits Lowell for NW
> Indiana, so I won't count them, and I don't care too much
> for the Valley either.
>

When WJMK dumped oldies for Jack I guessed that US99 might benefit. I based that on the gains the country format got in some of the other markets that lost their oldies stations. While it's a slow modest gain, this trend rpresents the highest share WUSN has had in several years.
 
> I wonder what is more dissapointing Q101 ranking 23rd 12
> plus or the Zone ranking 28th 12 plus? At least the Zone
> isn't carrying the anchor of an expensive morning show. Also
> it must be similarly dissapointing to see MVP dominate the
> Score in the same manner 20th vs 27th place, with the Score
> carrying a very expensive morning show that apparently very
> few people are tuning in. MVP will probably do even better
> with a PD.
>


I noticed this is the biggest gap WGCI has ever had over WPWX, not that it was ever close to begin with.
 
Numbers

Never heard anywhere that Jack was supposed to be an overnight success. Good grief, they've been on for 2 months.


> Jack so far is less than the Spring book for WJMK. So far Jack hasn't shown the
> success overnight that it has in other markets. But this is
> just the P1's. We'll see where they show up in the P2's.
> Infinity better hope this was a smart decision to drop
> oldies so quickly. At least Infinity has advertised Jack
> more than Newsweb has with Nine FM.
 
Drive & 'JMK??

Correct. You can also look at Boston and compare WODS and WROR. WODS would probably be #1 music station in the market without WROR doing so well. Well- targeted Classic Hits stations could be the successor or the replacement for Oldies stations who wised-up too late (musically) or just died.

>
> Basically, I disagree on this. The Drive (or the classic
> hits format in general) have some similarities. There are
> many "crossover" artists that you may hear on an oldies
> station, but also on a classic hits. Here are my comparisons
> of artists you will hear on both classic hits and oldies
> stations..
>
> Creedence Clearwater Revival
> Fleetwood Mac (more now than in the past)
> Van Morrison
> Chicago (Just heard it on our local oldies, WOFM)
> The Doors
> The Eagles (Todays modern oldies stations)
> Badfinger
> Grass Roots
> Beatles
> Bob Dylan
> Crosby, Stills, Nash and Young
> Elton John
> Grateful Dead
> Simon and Garfunkel
> Procol Harum
> Jim Croce
> Rolling Stones
> The Guess Who
> Three Dog Night
> The Zombies (Classic hits love Time Of The Season)
> The Animals
> Tommy James (On our local Classic Hits/Classic Rock hybrid
> they play Draggin' The Line, and I have heard it many times
> on classic hits stations)
> Yardbirds
>
>
> Basically, there are similarities, and enough to drag some
> listeners from the old WJMK to the Drive. I may be missing
> some artists that both formats share, but basically those
> are the ones that stand out.
>
 
Re: Let's Get Real...Drive & 'JMK??

> > Looks like The Drive is slowly picking up the oldies
> > listeners. While they're down slightly from the last
> book,
> > I believe they will go up in the P2's.
>
> Dude-
>
> There's no way The Drive is going to pick up ever more than
> a scant of former JMK listeners. There's a vast difference
> between "Sugar Sugar" and "The Low Spark of High Heeled
> Boys".
>
> Next Media or anyone in suburbia (hello Harvey Wellstein) is
> missing a great chance with mediocre signals and a format
> the big class B FMs will likely not persue....
>
I agree....and doesnt ken cocker already work for newsweb? i hear him on nine and wcpt and wkif i dont think he is on wjmk anymore he would be a great guy to lead the charge for oldies there ...this nine thing just has never generated much buzz...with a three share available (granted not all can hear nine's signal) it seems like a good move....for that matter next media cobbling together a few of its market signals might work as well oldies is a money maker
> -
>
 
Re: Numbers

> Never heard anywhere that Jack was supposed to be an
> overnight success. Good grief, they've been on for 2
> months.
>
Compared to other markets where Jack went on the air, the 1st full book usually were higher for Jack than the previous format. With all the publicity Jack got in New York & Chicago, I would have thought the ratings would have been a little bit higher than the oldies. But as I mentioned before, it's just the P1's and we'll see how they do in the P2's. This isn't WJMK's actual rating, but what I'm asking is if a possible 2.2 or even a 2.7 is better for Jack than for oldies.
 
Re: Let's Get Real...Drive & 'JMK??

You are both right. WDRV and WUSN will gain some, not a lot, of numbers.

But with the death of a format, similar to when Energy 927-5 went off, a lot of these people will just tune out and turn off, and not be absorbed anywhere else in the Arby's. As with both formats, they share very little with other formats out there right now (especially Energy).<P ID="signature">______________

"Z"
Music Coordinator/Technical Support</P>
 
Re: Let's Get Real...Drive & 'JMK??

> You are both right. WDRV and WUSN will gain some, not a lot,
> of numbers.
>
> But with the death of a format, similar to when Energy 927-5
> went off, a lot of these people will just tune out and turn
> off, and not be absorbed anywhere else in the Arby's. As
> with both formats, they share very little with other formats
> out there right now (especially Energy).
>
Solution:: Energy 101.1
 
> > I wonder what is more dissapointing Q101 ranking 23rd 12
> > plus or the Zone ranking 28th 12 plus? At least the Zone
> > isn't carrying the anchor of an expensive morning show.
> Also
> > it must be similarly dissapointing to see MVP dominate the
>
> > Score in the same manner 20th vs 27th place, with the
> Score
> > carrying a very expensive morning show that apparently
> very
> > few people are tuning in. MVP will probably do even better
>
> > with a PD.
> >
> I don't get it, you have two FM stations Q101 and The Zone
> at the bottom of the barrel and there's a possible 3 share
> format just sitting there waiting to be taken. Yet they
> just keeping going on with failing formats.

Gamble thought he could knock Q101 off--he forgot that Mancow's what holding the place up.

Q101 going hip-hop could work if there is the perception in the target audience that 'GCI's too wack and respond by going heavy on the bling-bling, heavy on the gangsta attitude, light on the community-service aspects that are still around from Marv Dyson's days (and will probably be around as long as Elroy Smith's programming). Of course, would advertisters want to be associated with something like that, considering the problems Hot 97 has had about gunshots outside the station (and that tsunami relief parody song with the Asian sluts the morning show aired earlier this year that got them into trouble).
 
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