First Signs Of Trouble At WTKK?

[Shellanswerman]

The Summer Book is now out and WTKK 969 FM Talk shows a half-point decline (I won't quote the number...you can look it up) from the last quarter and a full point from a year ago. This period covers only about two or three weeks' worth of Severin's absence but that may have caused the 12+ number downward a bit.

 

[morescrapple]

> The Summer Book is now out and WTKK 969 FM Talk shows a
> half-point decline (I won't quote the number...you can look
> it up) from the last quarter and a full point from a year
> ago. This period covers only about two or three weeks'
> worth of Severin's absence but that may have caused the 12+
> number downward a bit.
>
seems like the drop began before he left.

 

[fccfight]

How accurate are the numbers now with so many distractions - IPod, CD players,
and younger audiences tuning in to the computer for their entertainment?

Does the advertising dollar on WBCN or WKLB or JAMN cost more today and deliver less?

Is their a website which has the past pricing from radio stations for advertising, and the kind of results each station gets in a market?
These are valuable tools to determining how listened to a radio show - or station - truly is.

Just the thought of a Jay Severin or a David Lee Roth in syndication feels so "Corporate" - and so insulting to the listener.

What are they teaching in Connecticut School of Broadcasting, at Emerson,
New England Art Institute, Endicott and other communication schools? To fall in line and be a good soldier - or how the creativity of a Howard Stern will bring rewards. Guess that's today's rhetorical question.


> > The Summer Book is now out and WTKK 969 FM Talk shows a
> > half-point decline (I won't quote the number...you can
> look
> > it up) from the last quarter and a full point from a year
> > ago. This period covers only about two or three weeks'
> > worth of Severin's absence but that may have caused the
> 12+
> > number downward a bit.
> >
> seems like the drop began before he left.
>

 

[Stenopad]

Is There A Second Act At WTKK?

With Jay Severin gone from WTKK will 96.9 ever have a second act?
Does anyone actually think they can make it with Sean Hannity as their main mid afternoon attraction? Why listen to a copy when the original, Rush Limbaugh, is on at the same time on WRKO if you are so inclined to listen to that type of talk host. Jay at least was different and definately less predictable than Hannity or Limbaugh which made him an attractive mid-day talker.

The people at Greater Media are pretty savy and I can't imagine they are happy with the current state of their mid-day line up.




> The Summer Book is now out and WTKK 969 FM Talk shows a
> half-point decline (I won't quote the number...you can look
> it up) from the last quarter and a full point from a year
> ago. This period covers only about two or three weeks'
> worth of Severin's absence but that may have caused the 12+
> number downward a bit.
>