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First thing I would change on KDKA 1020

T

thefalcon

Continue the talk from 3pm-5:30PM
the news from 3 till 6 is just too long and not interesting
put mangeno or someone on after pintak and bring romeig back at night
we just need a half hour of news from 5:30 to 6pm..
 
thefalcon said:
the news from 3 till 6 is just too long and not interesting
Click to expand...

I once really cheesed-off a news director by telling him not enough happened in our town
on a typical day to fill all the time he had devoted to local news.

Generally nothing happens in Pittsburgh that would justify more than an hour.
 
FreddyE1977 said:
Generally nothing happens in Pittsburgh that would justify more than an hour.
Click to expand...

I've always thought that "Sixty to Six" was just about the ideal evening news program.
 
As much as anything, news better accomodates the amount of clutter they want to run in PM drive. They can get away with more spots, traffic, weather and sponsored segments than you could if you were trying to do a talk show.
 
That news block, which is very well done, is about the only reason anyone under 90 even samples KDKA.

It's not meant for continuous listening. They're operating on the same 22-minute clock that all news stations use. It's designed to grab the afternoon commuter for a segment or two.

They've been doing at least an hour of news in PM drive for 40 years now.
 
I disagree that not enough happens in Pittsburgh to warrant an hour of news (or three, or six 22-minute cycles, or whatever).

I just heard a news report from a small town in Tennessee where one of the top stories was that the traffic signals would be blinking overnight. Now, that's not exactly Watergate, but at the same time it's helpful and useful information to the residents of the locale.

There aren't tons of stories like that going on in Pittsburgh? In fact, I would state that stories like that effect the average listener's lives more than "So and so was murdered today" because generally the murder, as tragic as it is, does not effect us unless we knew the victim or murderer.

Something else I would amend- traffic reports. I was stuck in traffic yesterday and tuned to KDKA because I knew in 10 minutes they'd let me know what was going on. Yet traffic reports are usually said so rapidly and with such little fanfare that I never, ever can follow them.

So here I was, waiting for the report, and I didn't realize it was even being recited until I heard "Our next traffic report will be at 12:06 . . . "

How about a bit of a quick signal to capture the listener's attention (wasn't there a station that had a jingle of car horns to announce the traffic was coming on)? Or perhaps a delivery that is said at a pace that can be understood, rather than sound like it is being recited by John Moschitta?
 
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