first thoughts.........great if you're a 12 to 14 yr old and like to hear the same song over and over..... :
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First Thoughts On 1033 Amp Radio
- Thread starter ReggieBeas
- Start date
Uncle Kaimbridge said:
It doesn't need to stand the test of time or make the hall of fame. All that matters is they get ratings now.
Some of my favorite music from the 70s did not stand the test of time, got little or no airplay since, yet it was fun to listen to then and now. Not everything has to be art.
I'm around your age but love today's disposable pop. It's ear candy and you just have to take it for what it is. I actually think I'll still be listening and enjoying current pop product when I'm 65+ if I live that long.
Whether AMP melts Matty or not remains to be seen.CatCall said:
Seacrest and Jackson need not be listened to anymore with all their nonsense.
AMP is far better.
I know many years ago I saw the numbers for "20 on 20" on XM and they were very high.
AMP has a similar feel to it.
I am liking it so far.
chrocket87 said:If the 60s pop music was so memorable, how come Classic Hits stations are dropping these tunes like flies?
Very simple! The Classic Hits audience is dropping like flies!
CHR has basically been "Rock and Roll for kids" since it's inception in the 50's. I finally got around to listening to AMP for a few hours the other day. I sure wish I had AMP when I was a kid! Those days 6 pushbuttons were the minimum requirement to hear your favorite tunes. With luck, enough button punches would produce at least a snippet of a good tune before clobbering you with Gary Puckett and the Union Gap, Barking Dogs woofing "Jingle Bells", Debbie Boone, Glen Campbell, Engelbert H, Tom Jones -- ad infinitum.
AMP has a decent handle on today's R&B, Dance and Rock musical porridge. KISS has gone the way of virtually all CHRs before it. 107.9 built a solid audience over many years with good radio. Older listeners tended to gravitate to morning shows, and KISS exploited that with great success. Matty is a top notch personality with the numbers to prove he is a Boston radio institution.
The best radio wars have always been the established CHR with a new upstart to challenge it. Boston now has the radio equivalent of two chicks battling it out on Springer. But instead of Pete keeping control over the belligerents, PPM mediates this skirmish. AMP is going to take kids from KISS by default. Same way WBOS reaped success from morning music lovers disenfranchised by personality driven "music" stations. WBCN positioned itself as "The Rock of Boston" while WBOS actually played the rock of Boston.
AMP is David. KISS, with WJMN playing wingman, is undisputedly Goliath. It's going to be fun seeing how this shakes out. Judging by the recent blizzard of KISS commercials on TV, they may be feeling AMP's breath on their neck already.
The game is ON!
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iyiyi said:chrocket87 said:If the 60s pop music was so memorable, how come Classic Hits stations are dropping these tunes like flies?
Very simple! The Classic Hits audience is dropping like flies!
Actually, it is not like the people who grew up in the 60s are dropping like flies (THAT would be the Adult Standard audience!) it is that the ad agencies believe that once you hit 55 years old, you don't exist. You don't buy anything anymore. You don't buy new clothes. You don't by a new car. You don't eat.
Ridiculous of course, but that's how they think, and that thinking dictates radio formats.
It's not that you don't buy anything, it's that you buy the same stuff you've been buying for years and hardly ever switch brands because of a slick advertising campaign. In short, you're not a sucker, and that's what advertisers are looking for.HHH said:iyiyi said:chrocket87 said:If the 60s pop music was so memorable, how come Classic Hits stations are dropping these tunes like flies?
Very simple! The Classic Hits audience is dropping like flies!
Actually, it is not like the people who grew up in the 60s are dropping like flies (THAT would be the Adult Standard audience!) it is that the ad agencies believe that once you hit 55 years old, you don't exist. You don't buy anything anymore. You don't buy new clothes. You don't by a new car. You don't eat.
Ridiculous of course, but that's how they think, and that thinking dictates radio formats.
Regarding the Top-40 signals in the Boston market, which will go first? One has to figure CBS and CC are both committed to the format, and both companies have two signals that are doing Top 40 effectively. CBS has the luxury of having five full market FMs while CC only has two plus WHBA that covers only a portion of the market, so CBS may be inclined to keep their five FM programmed with what is there today. Can CC adjust either station while still staying Top 40 on both? Or, could CC go after WZLX or the Sports Hub, men, younger demographic with something different, but what would that be if anything? On a side note, does anyone think that Greater Media should have taken WTTK to a Top 40 format and WBOS to sports, or vise versa with possible Red Sox contract back in 2006?
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