Maybe not us but if it's anything like Mike it may do OK in the ratings. There are people who WANT such a
narrow focused station like that (remember Mike was making money at very low cost and they were
hestitant to pull it). Though as for "sustained period of time" maybe they're button pushers that will go to different stations. However they're going after a nice demo and if people want a junkfood station like
that, they may well go for it.
Drawback though: signal not as wide reaching as 101.7. But the stick is right in downtown so they may do OK,
even if we aren't quite into it.
--
WKRP in Cincinnatti:
Les--But there are already a lot of rock and roll stations in town
Andy--Well why do you think that is, Les?
Les--Well, I think it's a plot of some sort.
Andy--(chuckles) No, Les, rock and roll is where the money is.
And that is where CC went. Where the money is. The folks who will have their boomboxes blaring at the beach or at their cookout, or in their car, or at work. As much as we pooh-pooh it...
Start at 1:20 "CC Explains The Format Change"

"But I love money. All money."
http://www.youtube.com/watch?v=sor9GzivGbk
"There is nothing quite as wonderful as money
There is nothing quite as beautiful as cash..
Money money money makes the world..go...round!"