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Fisher radio

Was wondering if anyone had a thought on any of the Fisher stations. Here are my thoughts,
KVI, for a full service format, long sets of music, personalities, and news at the top and bottom of the hour. Sounds like a small-market station with some big tallent. The station has two major problems though, its location on the AM band, and the saturation of the oldies format in the market, KVI being the fifth station in the format, KJR-FM, KJR-FM-HD2, KJAQ-HD2, and KMCQ.
KOMO, they've got frequent trafic reports which is good for the commuter, if we're going south Dad will always turn to them briefly for a trafic report. They've gotten better about taking fewer commercial breaks during the news portions of the day, and sometimes at 15 and 45 passed the hour, they'll have some pretty interesting stories. I have one major problem with the format though. I have been listening to newsline sometimes when I wake up in the morning and it sounds really rushed. Here's a typical half hour, ABC headlines the first 2 minutes, local headlines for the next two, then trafic and weather, then newsline. The topic is introduced, and they might take a few callers depending on how long he wants to go over the topic. Then trafic and weather, a 4 minute commercial break, a couple more callers, trafic and weather again, more commercials, a teaser for the topic that's coming up in the next half hour, then the schedule repeats. On a side note, it sounded like with the exception of trafic reports, they were entirely fed by ABC, with headlines at the top and bottom of the hour, a commercial break after the headlines at the bottom, then the consumer reports back to school special.
KPLZ, not sure what to make of there situation, although they could syndicate John Tesh right at night. The program starts about 5 minutes after the hour, and at least the first story of every hour is cut out. I've heard many other stations where John drops in after every song or every other song with a tidbit. Here, John just drops in before a commercial break. Also I've never understood the formula they use to pick the music. I'm listening to KJMY right now and a little while ago they played Brighter Than the Sun by Colby Cailet, and I haven't heard that on KPLZ. Other stations also play Move Along by the All American Rejects, but I never hear that either. The format could maybe use an overhall as a hole, the music is pretty good, although they have a long way to go to reach Click. They also could maybe cut out a commercial break with the exception of the morning hours. Then the format would need to be altered slightly, I'm not sure what they should do. What are your thoughts?
 
My thoughts are..the new voice guy on KOMO Radio is about the worst I've ever heard:

No authority
No sell
Plain vanilla voice with no character at all
Sounds like he has a load of sauerkraut in his mouth

Did he do it for free?

Who was the former guy? Bring him back.
 
Sorry, but whomever was the former guy doing the spots on KOMO drove me nuts. I found his breathy vocalizations to be completely unnatural sounding and a major tune out. Are they really selling dubious used cars, instead of running a radio station? The replacement voice sounds like the same guy doing the same things on CKWX Am 1130, the other news station in this region, from Vancouver BC.

I do wish both stations would listen online more to KCBS in San Francisco - they've always had a much smoother sounding, meaning more professional and less gimmicky sound - and in the Bay Area, they're trusted as the primary source for spot news, and have been for years. Plus, their "sounders" are less intrusive, when they just use a gentle musical sounder much of the time and let the news anchor intro the traffic, instead of a recorded voice. Same goes for the other CBS all news stations in New York and LA, in my opinion.
 
Goldilocks94941 said:
Sorry, but whomever was the former guy doing the spots on KOMO drove me nuts. I found his breathy vocalizations to be completely unnatural sounding and a major tune out. Are they really selling dubious used cars, instead of running a radio station? The replacement voice sounds like the same guy doing the same things on CKWX Am 1130, the other news station in this region, from Vancouver BC.

I do wish both stations would listen online more to KCBS in San Francisco - they've always had a much smoother sounding, meaning more professional and less gimmicky sound - and in the Bay Area, they're trusted as the primary source for spot news, and have been for years. Plus, their "sounders" are less intrusive, when they just use a gentle musical sounder much of the time and let the news anchor intro the traffic, instead of a recorded voice. Same goes for the other CBS all news stations in New York and LA, in my opinion.

Wow, this new KOMO voice is soft-spoken and not "BIG STATION VOICE-y" like the former announcements. Is this part of this new 'FM news' (for women) image that New York and Chicago are sparking?

I personally prefer the jingles and energy of the former more "AM style" news/talk stations. The reporting coming from ABC News seems completely out of step with this station tone. In Portland, KXL is now calling itself "FM News 101 KXL." However, it's still the same old conservative talk (and weekday only morning/afternoon news) station.
 
The new KOMO voice sounds like the same guy KIRO used for so many years in their heyday in the 1980's..."when you want to know first, tune to us..." Is it the same person?
 
Like the other KOMO voice better. KPLZ seems to be doing fine in ratings and KVI is stuck on the AM dial with few options. A whole thread was spent on what KVI could do. No one had a good answer. KOMO and KIRO are really doing quite well compared to last year. It has been a big news year with floods, Japan disasters and lots of traffic tieups.

By the way the first numbers for the FM news for women in NY and Chicago looked pretty ugly. It's early, but not looking too good.
 
Well, everyone's been blabbering about how wonderful FM would be if we filled it with news and talk because it will get the YOUNGER people listening. I just don't buy that hype. And I still don't.......

Part of KVI's problem is - you won't believe this - it's a "placeholder" format. If they REALLY wanted to make KVI work, they'd actually spend REAL money on it and lay off the infomercials - which automatically drive everybody to KJR-FM or KMCQ faster than just KVI's AM frequency.......
 
Bongwater said:
Part of KVI's problem is - you won't believe this - it's a "placeholder" format. If they REALLY wanted to make KVI work, they'd actually spend REAL money on it and lay off the infomercials - which automatically drive everybody to KJR-FM or KMCQ faster than just KVI's AM frequency.......

A couple of folks at 4th & Denny are probably chuckling at this. KVI doesn't fit the traditional definition of a success story, but they're happy with what's going on right now. Yes, even with a microscopic share of the market.
 
Bong, I do agree with you. I wouldn't listen to the radio if it were full of news and talk stations, and I'll be 18 in 3 months. What do you guys think of the music and syndication on 101.5? I hear Move Along by the All American Rejects in other markets, why won't they play it here?
 
AC stations not usually in a rush to add a tune as fast as CHR stations compete to "break" the hit. Their strategy is often to let the CHR's make it "familiar" enough for the parents to want to hear it on a station like STAR.
 
Yes, but the song in question came out in 2003, and these are other hot ACs playing this song, not CHRs. Well, take that back one is an adult-leaning CHR. Stations referenced here are KCDA, WBZN, and WRQX, and I heard it once on WWWQ. What do you guys also think of the John Tesh issue I have or the fact that newsline sounds rushed? Any other comments on music choice on KPLZ are also welcome.
 
Wow, you are still 17? You have some really good insights for being so young. Impressive.

KVI has a long, storied history. It was once one of the major players in Seattle radio. Great personalities throughout the 50's and 60's and 70's. But AMs, as you know, are suffering these days, unless they have a huge signal, which KVI does not. (Although KVI can be heard at night all over the west due to its low AM frequency).

It would have been unheard of just 20 years ago for KVI to be a place holder, to use another posters term. But all things change, and KVI is one example of media change.
 
bobdavcav said:
Yes, but the song in question came out in 2003, and these are other hot ACs playing this song...

Sorry about that!! I'm VERY out-of-touch with anything released after the "Partridge Family" packed up the little kid's drum set.
You have, however, succeeded in making me feel .... v e r y ..... O --------- L ------------ D!!!!!!!!!!

If you need any other "well, DUH" (obvious and useless) comments ... you now know who to contact!!

Actually a lot of stations like to develop a "personality" to their music ... so just because some stations are adding a song, they may not add if it doesn't fit the "generalized profile" of what they perceive their specific listener base to be. Obviously I don't know the song in question...but I do know what it's like to work for stations, hearing other stations play killer tunes, and wonder "why aren't WE adding that thing yet??"
 
Very cool to have an 18 year old interested enough in radio to post here. HOT/AC is not really a format since stations are very different market to market. Each station will do research with its listeners to determine which songs work here. KPLZ will play a great deal of 80's, 90's and Country music you do not hear on other HOT/AC stations. I assume because it tests well with their core female listener base. This mix, strange as it may sound, has served STAR well. In the last book the station was top five in all significant demos and number one in women 25-54 their target and even number one in women 18-34. My guess is the songs you referenced did not test well with their audience. As for Tesh, he does well and many stations will edit breaks or start them late with PPM based clocks that sweep commercials over top of hours or shift breaks.

AQH is right. KVI is laughing all the way to the bank. The station matches well as a combo with KPLZ and makes a great deal of money, for little cost to run. What else can you do, be the eighth talk station on the dial? Don't listen to enough of newsline to comment.

What are you thoughts about stations aimed at your age group like KBKS, KUBE, THE END, KQMV? I find it interesting you are listening to stations that target older. Ratings actually agree with you with news stations and oldies stations getting a younger audience. KVI was shockingly strong 18-34 in August with one shift (i think midday or afternoon) in the top ten. Why? I would really like to know the appeal to an 18 year old of the Fisher group which I find kind of ma and pa sounding.at times.
 
searadiofreak said:
Wow, you are still 17? You have some really good insights for being so young. Impressive.
I guess that's what you get for someone who has been listening to radio all his life and analyzing formats for a good 3 years.
KVI has a long, storied history. It was once one of the major players in Seattle radio. Great personalities throughout the 50's and 60's and 70's. But AMs, as you know, are suffering these days, unless they have a huge signal, which KVI does not. (Although KVI can be heard at night all over the west due to its low AM frequency).

It would have been unheard of just 20 years ago for KVI to be a place holder, to use another posters term. But all things change, and KVI is one example of media change.
 
radioguy123 said:
Very cool to have an 18 year old interested enough in radio to post here. HOT/AC is not really a format since stations are very different market to market. Each station will do research with its listeners to determine which songs work here. KPLZ will play a great deal of 80's, 90's and Country music you do not hear on other HOT/AC stations. I assume because it tests well with their core female listener base. This mix, strange as it may sound, has served STAR well. In the last book the station was top five in all significant demos and number one in women 25-54 their target and even number one in women 18-34. My guess is the songs you referenced did not test well with their audience. As for Tesh, he does well and many stations will edit breaks or start them late with PPM based clocks that sweep commercials over top of hours or shift breaks.
I've known for a year or longer that I've wanted to work in radio, and I discovered these boards a few months back.
AQH is right. KVI is laughing all the way to the bank. The station matches well as a combo with KPLZ and makes a great deal of money, for little cost to run. What else can you do, be the eighth talk station on the dial? Don't listen to enough of newsline to comment.

What are you thoughts about stations aimed at your age group like KBKS, KUBE, THE END, KQMV? I find it interesting you are listening to stations that target older. Ratings actually agree with you with news stations and oldies stations getting a younger audience. KVI was shockingly strong 18-34 in August with one shift (i think midday or afternoon) in the top ten. Why? I would really like to know the appeal to an 18 year old of the Fisher group which I find kind of ma and pa sounding.at times.
I just listen to whatever I'm in the mood for, don't really care about target audience. When Click launched, I was hooked, because it reminded me of WRQX, one of my all-time favorite stations. When I was little, my favorite station was KBSG, and I also liked KLSY. I actually don't listen to KVI much, just tune down the am dial once in a while. As far as stations targeting my age group, KHKS in Dallas reminds me a lot of KQMV and is a really good CHR, although I have to be in one of my better moods for long-term listening of those stations. KBKS is an average CHR, and has seemed slow since KQMV shifted to CHR. As far as the end, I tune in once in a while and I like some alternative rock, but they're not a significant station for me.
 
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