• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Fishing for ratings

R

RickRose

I just read that 104.7 finished at #5 for women 25-54 for the summer book. I have been consistantly discouraged with the 12+ numbers I have seen for the Fish and wondered why the few times I saw overall 25-54 ranks that 104.7 seemed to stagnant. The Fish sister station in Dallas and the strongest commercial station with the format often breaks the top 3 in that demo and actually at least tied for 2nd place in Summer. I still believe that this is the top money demo in radio.

104.7 The Fish debuted in September 2000 after a swap with Cox which gave Salem the signal here in Atlanta. The Fish is the only music station in town that has the origional morning team, midday jockette and PM driver still in place after 6+ years. Even the evening jock started at the station launch first doing weekends. The station is almost always live and local even most overnights and plays family friendly music year round.

Congrats to the Fish team for ratings success in Atlanta
 
Fish typically hovers around #10 to #13 in 25-54. They were #6 in this book, tied with Kicks, up from #13 in the spring, #12 in the winter and #10 in the fall, #13 last summer. It's a solid, consistent performer. This was an unusually strong book so it's hard to interpret if this is a trend or an anomaly.
 
If memory serves, prior to The Fish signing on J93.3 had similar ratings if not a little higher than what the Fish posts. The station IS safe but is not as good as some of the best in the country and certainly an ugly sister of KLTY in Dallas. The morning show is boring and overrated and musically the station is weak. IF J93.3 would do some counter programming and get a decent morning show there could be an interesting battle. IMHO
 
I am not sure how 93.3 could have ever posted good numbers metro wide because the signal north of I-20 is not good. Most of the metro Atlanta population can not get a clear signal. The advertising section of the 93.3 web site mentions numbers for the counties of their coverage area and it does pretty good in those counties south metro to Columbus. 104.7 reaches more people within their coverage area because it is closer to Atlanta and serves the highest populated ares of the metro area. If 93.3 could get a comparable signal then something could happen.
 
I must agree here with Rick Rose.....J93 is hampered by it's very poor signal north of I-20.
J93 never had the numbers metro wide that the Fish has.....but it has never had a metro wide signal. If you look at the Arb mechanicals you will see J93 smokes the southside....I think the only stations doing better are KHX and WSB. And females 25-54 is dominated by J.....on the southside.
IMHO, the Fish is a good station....I have many friends who work there. But J93 is better programmed! Both stations have great staffs and are worthy competitors.
Christian radio,in Atlanta, is much better executed than all the other formats i.e. rock, alternative, country etc.
 
J93.3 WAS in the 2.5 share range prior to the Fish. I never said Avery was better than Stiles, but the Fish has momentum. Compelling radio can still attract an audience, even with static. I am sure somebody on this board can pull numbers for 98 or 99 to see where J93.3 was prior to the Fish.
 
I have been watching the 12+ numbers for years and the highest I remember was in the low ones. I know that 12+ is not real in important but I am not sure how a station could get 2.5 in any key demo with a 1 or 1.2 rating. I am not sure how stopping the music for an hour at night and several times on the weekend is better programming. The more music hour is misleading by the "where the music only stops once" comment since in reality it stops twice an hour but they don't count the one stopset between the music hours. They had many years to put that station together and it was only a few years before the Fish that the station improved their on-air product.

I just know that more people than ever is listening to Christian AC music in the Atlanta market than ever before so if we were to combine the numbers we would have an even more successful format serving the people that make up metro Atlanta.
 
And don't get me wrong, I think the Fish is one of the best Christian stations in the country, I just feel like J's morning show is a lot better than its signal is doing justice to. And Amen (no pun intended) to previous posts. When you look at the quality and performance of the two Christian stations here, it puts other stations in this market and the other formats to shame. They don't get any of the attention or the press...they just get the listeners!
 
Like Rick Rose, i agree: J93.3 never reached the mid 2's 12 plus. And yes, we're lucky in Atlanta to have stations like J93.3 and the Fish around.
 
I've listened to both stations and honestly I don't see that much difference in the programming. You hear pretty much the same music on either one. However, J seems to have been searching for the right chemistry for their morning show ever since Jerry and Sheila left, and I don't think they've ever found it since. I've tried to listen to Mike and Susan in the mornings, but find them about as exciting as watching paint dry. Besides the fact that the Fish on-air staff has all stuck around for the past 6 years, which is in itself amazing, I find their overall airstaff to be much tighter. The morning show has energy (something J's morning show lacks) and is obviously extremely well produced. Parks has become a mid-day haven, and Dan Ratcliff is a pro without wearing me down with endless cute banter.

Bottom line is that both stations are delivering something that listeners are hard-pressed to find elsewhere... something that reflects family values and (to sound cliche') really IS safe for their families. Guess that's part of why the Fish works.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom