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five out at WLGZ

S

scooterodell

Guest
The layoff wave hit Crawford's Rochester operations last week, with five full-time staff shown the door. Sales and office staff, mostly, though the production manager was also included. Yeah, that's me.

So... now that I'm a radio "has been," any suggestions for new careers? ;D
 
The host of "Broadway on Legends" - a quirky show with a loyal following - is gone, too. Robert Hammond had been with the company for about 20 years.
 
scooterodell said:
The layoff wave hit Crawford's Rochester operations last week, with five full-time staff shown the door. Sales and office staff, mostly, though the production manager was also included. Yeah, that's me.
So... now that I'm a radio "has been," any suggestions for new careers? ;D

First let me say I am sorry to read that you lost your job.

I just don't understand what's up with that station. They double their 12+ numbers from the Fall to Winter books; the station is running more commercials than anytime in its history, yet they layoff salespeople, office staff and the production manager? And let's not forget that just recently the station let go the host of a weekend music program.

My intuition is telling me that when a station tries to keep its overhead low by getting rid of personnel, but it is still making money, that the owners might be in the process of getting ready to sell the station. Don't dismiss this idea because I've personally seen this scenario happen at the last commercial radio stations I worked at.
 
Yeah, what better way to celebrate a 60% increase in 12-plus audience?

It's doing great! So...let's drive an excavator through the front door!

Let's make sure the staff is TOTALLY demoralized and fear-motivated so we don't actually cash in on our ratings triumph!

THIS is why I said "buh-bye" to corporate radio 22 years ago. And it's exponentially worse today than it was back then.
 
Bob Savage observes, "Let's make sure the staff is TOTALLY demoralized and fear-motivated so we don't actually cash in on our ratings triumph!
THIS is why I said "buh-bye" to corporate radio 22 years ago. And it's exponentially worse today than it was back then."

And TPTB in our business wonder why they're not getting the results they want? Has any team ever won when it's been shaken to its core?
 
I knew Crawford was a cheap organization, but this is nuts!
What I also find interesting is the Legends brigade hasn't posted one word in defense of what happened at the station. They were here like Cubans being unloaded in Miami when the ratings came out; telling people to "shut up" and thumping their chests about the book. Maybe those folks are the ones now filling out forms at the Unemployment Office.
 
Who knows? Maybe if Crawford hadn't dumped millions of cap-ex dollars into IBOC (Idiots Broadcasting Off-frequency Continuously) they might have had the wherewithal to hang onto quality resources that really made a difference for WLGZ.

Oh...in case Crawford senior management is on the channel: Pssst. Those would be...YOUR PEOPLE.

It's just so poetically....and typically.....stupid. People like Scooter and Bob Hammond do a, well, "legendary" job with the ratings, and THIS is their payback. Yet the morons that stampeded the company into wasting enormous dough on HD Radio have kept THEIR jobs.

Legends folks, we wish you well. So sorry for your misfortune, but as is said: "this too shall pass."
 
I forgot. I spoke with my old weekender Joe Centanni last week. I don't think he would mind my sharing this with you:

The savings to Crawford for eliminating his Saturday night oldies shift: $32 per week.

Repeat: THIRTY TWO DOLLARS.....a WEEK.
 
IBOC (Idiots Broadcasting Off-Frequency Continuously)

ROLFLMAO !!!!! ;D

The savings to Crawford for eliminating his Saturday night oldies shift: $32 per week.

Repeat: THIRTY TWO DOLLARS.....a WEEK.



OMG! $32.00? How much does the station charge for a 60 second spot: 60 cents?

You can't honestly tell me that Legends couldn't have afforded to keep Joe Centanni's program on the air for just $32.00 a week.

One has to wonder if Crawford charges its employees to park in that little paved lot outside of their radio station on Browncroft Blvd and Creek Street? ::)
 
Radio groups like to blame the economy for layoffs. Do they think their actions are going to stimulate the economy? DUH!
 
Wow! I've been accused of being "touchy" and not showing "tolerance" in my commentary! While this goes on the "vets" in this industry, using their self-righteous indignation, pepper the innocent with their venom. I'll let you people have your fun for I choose not to fight this time. It's a sad time for this industry as a whole, with many good people losing their jobs at many broadcast companies. It's no different at Crawford. I wish all those I had the pleasure to work with the VERY BEST in the future.
 
Damn! Sure is getting crowded on this here beach. Pull up a chair, Scooter. After 30 years at WXXI-FM, Simon Pontin gets a gentle shove and now you and four of your colleagues get bounced after a terrific book. The business is bursting with irony these days in markets large and small. It's small consolation, but you're in good company. As heydeybegone put it so well, "may the best happen." (I now owe HDBG a 5 cent royalty fee. Pop can forthcoming.)
 
As heydeybegone put it so well, "may the best happen." (I now owe HDBG a 5 cent royalty fee. Pop can forthcoming.)

JP...giving WAY too much credit here! ??? I just said it like it was. 14 years ago I was given the beach vacation after 20+ years. That was in 1995 when all this started (seasoned veterans will remember when the independents began to bow to the corporate take-overs). I decided then that it was time to move on. For me... the best happened..from a career point of view. I wish the same for anybody in this situation. You never know whats around the corner..but there IS more to life than radio. You just have to find it. And as a side note...I can still dabble in my hobby of broadcasting right here on these boards..and put food on the table with my "real" job. ;D

BTW - JP...I had several critique sessions of you (to myself) while driving on lunch break when you were at your last gig...me being a WNY'er! (Honest - It didn't have anything to do with their strategy moves ;D
 
Savage said:
The savings to Crawford for eliminating his Saturday night oldies shift: $32 per week.
Repeat: THIRTY TWO DOLLARS.....a WEEK.

Oh, don't be so hard on Crawford.... It's not really $32.00 a week. There's employment tax, accountant's time to do payroll for that one person, and now less wearing out of the pots on the board. That should bring it up to a staggering $34.53 per week. So there! ;D ;D ;D ;D ;D
 
I'm disgusted to hear this. Joe Centanni made $32 dollars a week to do a show that he probably spent hours preparing for. His passion for that program was obvious. I enjoyed it because it oozed Rochester from start to finish. What replaced this fine local show? Nothing but a jukebox. Legends should be ashamed of themselves.
 
Really disappointing, these latest disclosures from Rochester. Thirty two dollars a week is too much to cover a Saturday night guy's labor of love? A commercial production guy who helps sales people sell the product, an integral part of the revenue-generating process, given his walking papers?

Somethin' ain't right.

Perhaps the sales people at Crawford now will produce their own commercials. Why not? At least one Buffalo sales guy voices many of his clients' commercials, so it might work. Doesn't just about everybody have Adobe Audition, SAW or Audacity on their lap top or desk PC? Of course, Crawford's sales professionals might have to juggle their schedules and sales calls if they're required to cover the reception desk for a few hours a day, answering phones and greeting visitors. Perhaps Legends' clients will produce their own commercials, because as everybody knows, if Billy Huge can belch his way through commercials superbly articulating "deez, dems, doze and duz," any client can do it.

Yes, we know. The economy sucks. Berkshire Hathaway had a rough Q1, down $1.2 billion. Just about every broadcasting company is reporting Q1 losses between 20 and 30 per cent. It's ugly. It's the economy. It's stupid. It is what it is. Everybody's making cuts. It sucks for managers almost as much as it sucks for those getting a free pass to the unemployment line.

Which leads to "the rant." Afterall, what purpose does this board serve but to inform, entertain, opine, promulgate rumor and rant.

Terrible decisions were made by very wealthy people whose goal it was not to become better broadcasters and stewards of the public airwaves, but to become wealthy at any expense. So what if the shareholders got bamboozled and employees got screwed. How would you like to be the chump who bought Citadel at $10 or Entercom at $38 per share? Welcome to Enron, The Radio Game.

Employees were the shmucks caught in the middle of a power play. Just a few days ago, I read an business analysis. Joe and David Field, knowing of Farid Suleman's huge ego and Ted Fortsmann's money lust, calculatedly pushed Suleman and Forstmann to cut an atrocious deal to buy the ABC Network and radio stations from Disney. Everybody knows how that turned out. Not that Joe and David Field walked away unscathed.

The CEO's who not that long ago were heard preaching "economies of scale" and "practical efficiencies" today are faced with losses they can't comprehend or handle. They're quoted as saying, "We never saw this coming." Hard to see the highway when you're money drunk and blinded by greed. Their "buy now and sell to a bigger fool" Wall Street scheme blew up in their faces, leaving shareholders and employees paying for and holding a 25 pound bundle of shitsticks.

Meanwhile, thousands of productive air personalities who did what they did very well, like the guy who produced commercials and another who made $32 a week doing a Saturday night labor of love at Legends, are out on their assets.

Somethin' ain't right.

_________________________________________________

It has no direct bearing whatsoever on the situation at Legends, but there's an interesting dichotomy to consider when Clear Channel is shoveling a reported $500 thousand a year for Brother Wease and his posse, while a few guys across town at Legends are given their walking papers. Repeat. I know there's no direct connection. Just something to ponder.
 
"It has no direct bearing whatsoever on the situation at Legends, but there's an interesting dichotomy to consider when Clear Channel is shoveling a reported $500 thousand a year for Brother Wease and his posse, while a few guys across town at Legends are given their walking papers. Repeat. I know there's no direct connection. Just something to ponder."

Hiring Wease was one of the few things anyone did in this market in the last 12 months that DID make sense. CC got a popular personality who'll pull in a lot of 35-54 men (a prime demo) for a station that wasn't making much of an impact before he came, turning Fox from an underperformer into a cash cow. It'll be interesting to see if they let CMF off the hook for their mistake, or beef up other dayparts to solidify the station's hold on its target demos the rest of the day. My guess is Entercom's going to get about a year's breather, but if Clear Channel comes through the recession in one piece, they'll want to staff the rest of the dayparts through 10 PM live and local with foreground people, making it a true successor to CMF.

Entercom in this area is slowly depopulating some of its strongest-performing stations (or selling them off completely, as they did with Warm 101)...bad long term strategic move, which they're sort of getting away with so far only because corporate anorexia has become pandemic in our business. The stations and groups that think they can get away long term with programming by hard drive and satellite after times get better, will get clobbered by any broadcaster who knows better. Clear Channel is learning that lesson the hard way all over America...so are Citadel, Cumulus and to a lesser extent, Entercom. CBS is still profitable as a group even in hard times, though its profits may be smaller than last year's, only because it has been more reluctant to downsize and has done more so far to keep the quality of programming up than its competitors...
 
Savage said:
Who knows? Maybe if Crawford hadn't dumped millions of cap-ex dollars into IBOC (Idiots Broadcasting Off-frequency Continuously) they might have had the wherewithal to hang onto quality resources that really made a difference for WLGZ.

Oh...in case Crawford senior management is on the channel: Pssst. Those would be...YOUR PEOPLE.

It's just so poetically....and typically.....stupid. People like Scooter and Bob Hammond do a, well, "legendary" job with the ratings, and THIS is their payback. Yet the morons that stampeded the company into wasting enormous dough on HD Radio have kept THEIR jobs.

You can read the report on WLGZ's latest HD-2 crash here, starting on Page 4:

http://www.crawfordbroadcasting.com/~cbc/Local_Oscillator/May 2009 Local Oscillator.pdf

I feel bad that Brian has to bother with this fixing this stuff on a constant basis; I doubt that he had any say in the company's decision to implement IBOC. Not only does it generate zero return on investment, it's a waste of his valuable time. Probably the best thing to do at this point would be to rip it out, sell it for it's salvage value, and put the money towards purchase of an RDS monitor for the studio. (Because a significant number of listeners really do appreciate RDS.)

There's a flea market at the Rochester Hamfest on May 30th, only three weekends from now.
 
Joe Centanni made $32 dollars a week to do a show that he probably spent hours preparing for.

Being the devil advicate here...... What do you suppose Crawford was billing in those 5 hours on Saturday night? I'm guessing less than $32. Specialty shows like Joe's are great but if the companies are unwilling or unable to sell them, for whatever reason, they are not going to last. That's just the way it is in business. Sadly, I have been there and done that too many times.
THE REAL JM
 
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