I go back in my past. It is 1978. A high school friend and I take a trip from Big Bend to South Padre. Both of us are fans of top 40 and rock, so the offerings on the radio, where you could actually receive a radio station, were mainly country music or Spanish language broadcasts of mostly regional music. When we found a station playing top 40 we celebrated.
When we reached Eagle Pass, we found KINL 92.7. They were playing top 40 and, from my memory, the worst sounding DJs I had heard on radio. I remarked to my friend that even though I had no experience, I was good enough to be their morning guy. I said we had to stop by. We did and talked to the General Manager an hour or two.
A couple of weeks later after sending that General Manager a cassette tape of my little part 15 station in the garage at home that I asked him to critique, I got a call from that GM, Ed. Ed asked me a question: What is it going to take to get you working for me?
A week later I filled up the car and set out for Eagle Pass on a Saturday morning with the intent of finding an apartment to lease. I got to the station. Forget getting an apartment on a weekend in a small town. I had bad luck. It was homecoming weekend and not a single motel room was available in town.
Once at the station, Lupita, a very nice lady but sounded a bit mousey on the air and had no clue how to DJ, called Lou Garza, the Program Director who just took a fulltime job with the phone company. He asked me to go on the air.
People at KINL freaked out. I’m trying to sound like the DJs I heard for years in places like Kansas City, Dallas and such.
KINL was country 6am to 9am, Oldies 9am to 6pm and Top 40 6 to 10pm. It was Top 40 on weekends when there was a parttime DJ otherwise it was automated oldies. Actually the format was ‘don’t cuss and play all the commercials on the log’.
A few weeks later we got a new General Manager and the station went Top 40.
The station became hugely popular since the median age was about 18.
By 1981 the Spanish Language AM and KINL, the Top 40 FM, were billing over $40,000 a month. We averaged about 6 commercials for every song we played but that was no worse than stations across the river in Piedras Negras. We played about 8 songs an hour. We’d average about 60-80 requests an hour daytimes and about 120-140 an hour at night. Our popularity was incredible. We’d get calls at home to be invited to parties on a regular basis. Even a request for an autograph. We sure weren't pros but we were having tons of fun.
After I left in 1984, the popularity remained several more years until around 1990.
When I got back to KEPS and KINL in Eagle Pass in 1992, I was hired to be the General Manager. The AM and FM had the same programming: top 40 days, Tejano at night. They had dropped local news. The building had not been maintained. There were holes in the ceiling where the sky was visible. When it rained, the station flooded. Sales had suffered. Stations in Mexico with more listeners were selling commercials for less than we did. Frankly our rate should have been 50¢ not the $3 we were asking. It was hard to get to the $17,000 monthly breakeven. After all the Fox TV affiliate in Eagle Pass was charging $5 a spot. (What was crazy is KDLK and KLKE had a combo rate of $14 a spot in Del Rio, about the same population as Eagle Pass but 55 miles away we struggled to get $3)
Even with all this said, KEPS and KINL are the only commercial FM stations in the city of 35,000.
Up the road in Uvalde, a town of 15,000 you never would have heard of if somebody didn’t kill a bunch of school kids, is a shopping hub for an area likely up to about 40 miles away. The commercial dial in Uvalde is an AM Spanish Christian and an FM Regional Mexican format. Then there’s a 3 FM group including a Country, Rock and Tejano station and local news. Those 3 stations should be a gold mine.
I understand those 3 stations were for sale for $350,000 about a year back. That’s awfully cheap! See earlier post!
The shocker came this morning: 3 radio stations in Uvalde and 2 radio stations in Eagle Pass shut down terminating all employees.
I got on the phone and called some folks in the business that know stuff because they have to. It’s vital to what they do. I got this info: the owner seems a bit shady (can’t say I’ve heard that). I’ve visited and checked on them and seems they were on and off again the past few years (Are you thinking of another station?) and I hear they’ve sold to a predominately Mexican Radio Company (possible but no filing yet). There is one thing I find shady: per FCC Suspension of Operations statements filed for all 5 stations state ALL FIVE lost their tower site at the same time. KEPS and KINL have their towers in their backyard behind the studio and offices. They lost the site they own? Wow! Keep in mind these stations are miles and miles apart from one another. We’re talking more than one tower site.
Because of ‘losing their tower site’ the stations will remain silent until a new site is found, meets FCC approval and then built out.
I find it shocking that five radio stations in good places that are competitive and have definite advantages can go belly up. Something doesn’t seem right.
So the station where I started my career in July 1978 has now shut down 44 years later, almost to the day.