What should Kiss do to improve their ratings?
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
fix Kiss
- Thread starter XCountry285
- Start date
Be everywhere FLY is and then some, do non-stop marketing and promotion but when it comes down to it. If all were finally equal with FLY and KISS, the bigger signal nearly always wins. and FLY has the big stick, not KISS.
Drop their Rhythmic lean as it won't do them any good against Jamz or Crush... either go for a Mod AC or a CHR/Rock lean, maybe rebranding as "Channel 102-3" (the "Channel" branding is used by some newer CC CHRs, such as in Detroit and Charlotte) 
Also, less voicetracking and a local morning show, perhaps?
Also, less voicetracking and a local morning show, perhaps?
O
Oldiesmike
Guest
Or Kiss can go in the direction of classic soul and todays R&B. This format would also work but, they would need to improve their signal too.
Oldiesmike said:
Are you thinking that WKKF (Kiss) should go Urban AC?? That's what Classic Soul and Today's R&B is.
Urban AC won't work on any signal in Albany, no matter how powerful (both 104.9 and 102.3 are class-A FM)... I wouldn't put any bets on any station in this market flipping to Urban AC after that Pamal 104.9 Love FM debacle. Also, 102.3 cannot increase power because it's too close to both WJIV 101.9 and WEQX 102.7.BJ Steigner said:
Now that I think about, giving Kiss a listen for an hour or so today, I don't think I heard a single non-Rhythmic song... maybe they should morph into something like "102.3 The Beat" and go up against Jamz instead of trying to take on both Fly and Jamz?
As for 104.9, its signal is terrible... blow up that Dilapidated Bridge and put Cat Country (or Froggy, please... Froggy on 107.1 and 100.9 would match or even exceed the coverage area of WGNA) on 100.9 and put some cheap bird-fed programming on 104.9 (perhaps Urban AC, Classic Hits (like WBPM or WNYQ) or Classic Country? Those could work...) 104.9 would be better for bird-fed programming than anything locally-programmed, if you ask me...
As for 104.9, its signal is terrible... blow up that Dilapidated Bridge and put Cat Country (or Froggy, please... Froggy on 107.1 and 100.9 would match or even exceed the coverage area of WGNA) on 100.9 and put some cheap bird-fed programming on 104.9 (perhaps Urban AC, Classic Hits (like WBPM or WNYQ) or Classic Country? Those could work...) 104.9 would be better for bird-fed programming than anything locally-programmed, if you ask me...
R
radeoduude
Guest
;D this is a funny thread. fix kiss ratings? have you seen what the station has done since they put the new morning show on in '09? Math isnt my strong point but I'm pretty sure shares have more than doubled. Fly is also up over that time but not nearly as much. As for knocking off Fly- not gonna happen without a bigger stick... ask the ladies who listen to this stuff... size matters.
To be honest, 104.9 has been nothing but a joke ever since it moved in from Johnstown in 1999. They tried a modern rock/modern AC format (Z104.9, which is where the WZMR calls came from) and it failed against WQBK/WQBJ (The Edge) and WCPT (100.9 The Point back then, now WKLI), which led WZMR to take WHRL's dumped jazz format after it flipped to modern rock. Though successful for a time, declining ratings led the station to tweak to urban AC in 2003 (104.9 Love FM), which didn't last very long and didn't help ratings much AFAIK... so it stunted with all-Christmas in December 2004 before becoming a simulcast of Froggy 107.1 in Glens Falls.
Froggy on 104.9 felt more like a placeholder to me (remember that trust Pamal tried to put the Glens Falls stations and WZMR in in order to move 105.7 into Albany? The FCC disapproved it and now Townsquare owns 105.7 as WQSH) as they were trying to sell the station in 2005. However, with the FCC rejecting the sale of 105.7 to Pamal, they kept 104.9 (and LMAed 105.7 until its signoff from Queensbury in May 2006), and flipped it to active rock as "104.9 The Edge" in 2006. Out of all the formats tried on 104.9, this had to be the most successful format on the frequency for a while, but eventually declined, leading to its demise in the early 2010 Pamal shakeup (with Magic moving to AM replacing news-talker WROW, Bridge launching on 100.9, and Cat Country on 104.9).
Cat Country still hasn't been doing so hot on 104.9, and neither has the Bridge on 100.9 (pretty much a WRVE clone). If Pamal had the right idea, they'd put a Froggy simulcast on 100.9 instead of launching Cat Country on 104.9, and consider putting a satellite-fed format of some kind on 104.9 (either a Classic Hits format like WNYQ/WBPM, Urban AC, or Classic Country would be good options)...
As for its signal, it's the weakest out of all the Albany stations (can't receive it very well in Schenectady, at least where I am) and led to poor ratings on the formats that were tried on that signal (even 96.3 has a better signal due to less adjacent-channel interference). And no, 104.9 cannot increase power because you've got WSPK-104.7 to the south, WAMQ-105.1 to the east and WTMM-104.5 to the north, so there's no way 104.9 will ever upgrade.
Froggy on 104.9 felt more like a placeholder to me (remember that trust Pamal tried to put the Glens Falls stations and WZMR in in order to move 105.7 into Albany? The FCC disapproved it and now Townsquare owns 105.7 as WQSH) as they were trying to sell the station in 2005. However, with the FCC rejecting the sale of 105.7 to Pamal, they kept 104.9 (and LMAed 105.7 until its signoff from Queensbury in May 2006), and flipped it to active rock as "104.9 The Edge" in 2006. Out of all the formats tried on 104.9, this had to be the most successful format on the frequency for a while, but eventually declined, leading to its demise in the early 2010 Pamal shakeup (with Magic moving to AM replacing news-talker WROW, Bridge launching on 100.9, and Cat Country on 104.9).
Cat Country still hasn't been doing so hot on 104.9, and neither has the Bridge on 100.9 (pretty much a WRVE clone). If Pamal had the right idea, they'd put a Froggy simulcast on 100.9 instead of launching Cat Country on 104.9, and consider putting a satellite-fed format of some kind on 104.9 (either a Classic Hits format like WNYQ/WBPM, Urban AC, or Classic Country would be good options)...
As for its signal, it's the weakest out of all the Albany stations (can't receive it very well in Schenectady, at least where I am) and led to poor ratings on the formats that were tried on that signal (even 96.3 has a better signal due to less adjacent-channel interference). And no, 104.9 cannot increase power because you've got WSPK-104.7 to the south, WAMQ-105.1 to the east and WTMM-104.5 to the north, so there's no way 104.9 will ever upgrade.
Can't wait... D. Scott will help keep the station competitive against Jamz and provide a local afternoon show (I still miss DJ Thomas...) on the station
If they're going towards a full-on Rhythmic direction (I almost never hear stuff like Taylor Swift or All-American Rejects on this station anymore), I think it's time for a new slogan (such as "The Beat of the Capital Region")
If they're going towards a full-on Rhythmic direction (I almost never hear stuff like Taylor Swift or All-American Rejects on this station anymore), I think it's time for a new slogan (such as "The Beat of the Capital Region"
)
M
musicman3355
Guest
They should re-brand themselves as WiLD 102.3 as it would fit with the music.
- Status