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Fixing DAVE-FM

Sorry Neil, everything in your blog makes entirely too much sense and will never be adopted by the corporate suits.

Unless, of course, they claim they thought of it first. :p

Seriously, well done sir. ;)
 
bnaivar said:
Sorry Neil, everything in your blog makes entirely too much sense and will never be adopted by the corporate suits.

Unless, of course, they claim they thought of it first. :p

Seriously, well done sir. ;)
Click to expand...
There's a Monty Python skit featuring a TV producer talking to a man about his future in TV. He says "I'd like to be in Programming Planning actually, but unfortunately I've got a degree."

Thanks for reading.
 
You guys really need to read this. We all get on here and have a hundred ways to fix this station, change that format, etc. Neil has done a lot of thinking here and states his case clearly and emphatically.

Nice work, my friend!
 
I agree with parts, but only parts of this plan.

I agree the "Dave" moniker should go, but I think you can come up with something better than 929 Radio Atlanta. Why not go back to Z93?

Music-wise I totally agree that they need to EXPAND the playlist. MGMT, Vampire Weekend, Spoon, Shins and Strokes are some of my favorite artists. I like K-Rock HD2 out out of NYC which I listen to online. I really like their mix of new music. But why cut the older stuff? There's some great stuff that got limited airplay from bands like the Church, The The, The Alarm and so many others that would essentially be new music. I think what needs to be cut are the songs like One Headlight that got so much airplay on other stations.

I agree with getting out in the public, especially music events, but the problem is costs to go remote. And it always turns into a live remote at the AT&T store.

I totally disagree with keeping the Falcon. I think it's a disconnect with the primary audience.
 
It is a testament to you, Mr. Millman, that I read six paragraphs into that before it occurred to me that I really couldn't care less. That's some entertaining reading, regardless of whether your fixes make sense, (which they indeed may). Good luck in your quest, and I'll be happy to take over whatever slot you happen to vacate should you finally land that PD job.
 
Neil, your blog name tells the story: pure gibberish.

Have you ever worked inside a real radio station? In a market this large? You have got to be kidding with your recommendations; perhaps there's something to some of the music mix things you're talking to, but in terms of naming/marketing, you are out of your element. Sorry, but you need to hear that from at least ONE person who's done turnarounds, in major markets. As I have.

The music is a minor point as compared to what the brand stands for in the mind fo the consumer; that's all important, and right now, DAVE FM has no image in the market. Zippo. Your prescription lacks clarity and reality as it's currently written. Back to the drawing board.

What you're recommending would be a 1.5 share at best.
 
I disagree with CX... who's to say Neil's ideas will fail? Doesn't seem to me that the cookie cutter ideas of the last few PD's have done anything... why not give a non radio guy a shot to program Dave? PD's are watching their butts like a hetero male at a gay bar making sure they hold on to their gigs. It's ridiculous where radio has gone the last few years. Shut up and play music, less is more, and other lame ideas aren't increasing any revenue. Time to try something totally different.

The REAL problem with Dave-fm? The music sucks. Plain and simple. AAA targets a very small demo and Dave is getting about all they'll ever get with this format. But hey, I'm all for giving Neil a chance to see what he can do... couldn't be any worse.
 
Inside your radio said:
The REAL problem with Dave-fm? The music sucks. Plain and simple. AAA targets a very small demo and Dave is getting about all they'll ever get with this format...
Click to expand...

Plus, a AAA station being the flagship station for a pro football franchise's radio play-by-play is an odd combination.
 
Face it people, the music is what matters. Bring them in however you want (contests, billboards, dancing monkeys, whateve) but keeping them there means that you play a variety of things that fit the demo. When I hear songs from the same 12 artists over and over, it just makes me turn the dial. Sure i like the bands but look at the playlist and you'll see what I mean. I ain't hating, I have even come to like Jimmy in the morning. His show has gotten better. But damn the music is just killing me.

Just a silly little aside, has anyone else noticed that there are an abundance of french names at this station? Yvonne, Renee, Margot. Not that this means anything, I just thought it comical. Yvonne Monet promos Margot and then into traffic with Renee.
 
DToTheJ said:
Inside your radio said:
The REAL problem with Dave-fm? The music sucks. Plain and simple. AAA targets a very small demo and Dave is getting about all they'll ever get with this format...
Click to expand...

Plus, a AAA station being the flagship station for a pro football franchise's radio play-by-play is an odd combination.
Click to expand...
I agree with both. I *still* don't understand the lovefest over triple-A....unless it's a bunch of posers wanting to impress then Jan Wenner artsy-phartsy cognoscenti.

The fact that Dave has the Falcons makes more sense--that's all about money and possibly a preexisting deal.

Now here's a question: What FM signal would make more sense for the Falcons? Kicks? The Bull? B98.5? Kiss (probably an issue with northside coverage there...)? I'm guessing that CHR and AOR would be out because they are probably a lot stronger on Sundays than more adult-oriented formats.

That's why True Oldies picked up Tech--oldies, as an adult format, is weaker on weekends and after PM drive...perfect fit for football and (especially) basketball.
 
Fenway Frank said:
Just a silly little aside, has anyone else noticed that there are an abundance of french names at this station? Yvonne, Renee, Margot. Not that this means anything, I just thought it comical. Yvonne Monet promos Margot and then into traffic with Renee.
Click to expand...

And the chief engineer's name is Robert LaFore......
 
jabba17 said:
DToTheJ said:
Inside your radio said:
The REAL problem with Dave-fm? The music sucks. Plain and simple. AAA targets a very small demo and Dave is getting about all they'll ever get with this format...
Click to expand...

Plus, a AAA station being the flagship station for a pro football franchise's radio play-by-play is an odd combination.
Click to expand...
Now here's a question: What FM signal would make more sense for the Falcons? Kicks? The Bull? B98.5? Kiss (probably an issue with northside coverage there...)? I'm guessing that CHR and AOR would be out because they are probably a lot stronger on Sundays than more adult-oriented formats.
Click to expand...

V-103
 
Inside your radio said:
jabba17 said:
DToTheJ said:
Inside your radio said:
The REAL problem with Dave-fm? The music sucks. Plain and simple. AAA targets a very small demo and Dave is getting about all they'll ever get with this format...
Click to expand...

Plus, a AAA station being the flagship station for a pro football franchise's radio play-by-play is an odd combination.
Click to expand...
Now here's a question: What FM signal would make more sense for the Falcons? Kicks? The Bull? B98.5? Kiss (probably an issue with northside coverage there...)? I'm guessing that CHR and AOR would be out because they are probably a lot stronger on Sundays than more adult-oriented formats.
Click to expand...

V-103
Click to expand...
Maybe--and it would be as easy as a move across the hall. But would the Falcons pull in more listeners than V-103 does today? That's a lot. V-103 also probably doesn't skew as adult as a country or AC station does, so would have more to lose on Sundays.
 
WHY FIX IT?

I find it quite amusing that some people claim they can fix something that essentually isn't broken. While it may not be setting the world on fire with its ratings, they must be doing something right for the station to still be around after all this time.
 
Got a survey request in my email from DaveFM, mostly asking about the media devices I use, and about HD and Satellite radio, near the end they asked if I'd be interested in hearing Howard Stern on a local station when/if he returns to Terrestial radio when his contract expires with Sirius? Hmmmm. Interesting.
 
For those of you who say you can fix this and other stations, just wondering, are you still in radio? How long has it been since your last radio gig? Just wondering.
 
This station should be an Alternative station like KROQ/KITS. From what I understand, Atlanta is a young market, give a younger demo something to listen to...
 
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