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Flagstaff-Prescott may lose Arbitron status

S

sixpack

Rumor has it that since Greg Dinetz bought Red Rock Communications (KSED, KFLX, KWMX) He is not subscribing to Arbitron. Guyann nor Yavapai are subscribers either. Arbitron may abandon the market. Is this fair? The market is currently #153. They could just be a mere 2 rural counties according to Arbitron soon. Comments???
 
> Rumor has it that since Greg Dinetz bought Red Rock
> Communications (KSED, KFLX, KWMX) He is not subscribing to
> Arbitron. Guyann nor Yavapai are subscribers either.
> Arbitron may abandon the market. Is this fair? The market is
> currently #153. They could just be a mere 2 rural counties
> according to Arbitron soon. Comments???
>
As long as they're serving thier audience..and providing results for advertisers..who cares if it's Arbitron or not in market 153.
 
> > Rumor has it that since Greg Dinetz bought Red Rock
> > Communications (KSED, KFLX, KWMX) He is not subscribing to
>
> > Arbitron. Guyann nor Yavapai are subscribers either.
> > Arbitron may abandon the market. Is this fair? The market
> is
> > currently #153. They could just be a mere 2 rural counties
>
> > according to Arbitron soon. Comments???
> >
> As long as they're serving thier audience..and providing
> results for advertisers..who cares if it's Arbitron or not
> in market 153.
>


Good Mornin.............Cordes Junction ...Yahoo !!
 
> Rumor has it that since Greg Dinetz bought Red Rock
> Communications (KSED, KFLX, KWMX) He is not subscribing to
> Arbitron. Guyann nor Yavapai are subscribers either.
> Arbitron may abandon the market. Is this fair? The market is
> currently #153. They could just be a mere 2 rural counties
> according to Arbitron soon. Comments???

Fair? What does that mean?

I've had the pleasure of meeting Greg while he was in the process
of buying the stations - and it wouldn't surprise me if he decided
to drop the service. Greg's a smart guy.

It does surprise me that Red Rock was the only group buying the
book. Typically, Arbitron won't commit to a survey unless there's
a minimum subscriber level.

Well if nobody's paying Arbitron, nobody's buying the product so
why survey the area?

For subscribers, they have to realize ROI: is there enough
national and regional business for stations that depend on
Arbitron to get the buy plus make money on top of it.

I doubt it. But I could be wrong.

Honestly, in my opinion, the Flagstaff Arbitron was troubled.
I'm under the impression that whoever decided on the parameters
of the market elected to have a large geographic area (and
resulting population) to boost the market rank. But with the
sample that widespread, ratings were a roller coaster for a lot
of stations.
 
Great article on Arbitron leaving the Flagstaff market:
http://www.digitalsyndicate.us/flagstaffradioratings.html

Also results from a recent radio phone survey in Flagstaff...
with interesting results!



> Rumor has it that since Greg Dinetz bought Red Rock
> Communications (KSED, KFLX, KWMX) He is not subscribing to
> Arbitron. Guyann nor Yavapai are subscribers either.
> Arbitron may abandon the market. Is this fair? The market is
> currently #153. They could just be a mere 2 rural counties
> according to Arbitron soon. Comments???
>
 
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