> > > > > Spanish oldies is pretty much dying...Bustos will
> put
> > > > hurban
> > > > > on Flash 103.9 once it signs off, so they could
> > compete
> > > > with
> > > > > the 2 CHR-rhythmics -- The Bomb & KSFM.
> > > > >
> > > > Remind me not to go to Vegas with you
> > > >
> > >
> > > Does anyone have a idea when they are putting mexican
> crap
> >
> > > in 103.9?
> > >
> >
> >
> > The last I heard was in the fall. Well 103.9 will be
> > competing with 99.9 and 104.3..It's lonely at their
> bottom.
> >
> > Mike B
> >
>
>
> Hello, hello, is this thing on?... While some might call it
> "Mexican crap" (which I find offensive, by the way), and
> others mock Spanish radio with comments such as "It's lonely
> at their bottom", Amador Bustos does NOT need to be number
> one in Sacramento radio, or Sacramento Spanish radio in
> order to succeed. He needs a signal in Sacramento so he can
> have a base station for his Spanish network, which has now
> reached approximately 20 stations. He ran his last network
> with a "smoke and mirrors" campaign, solely to achieve a
> base of national/network advertisers, who believed that they
> were reaching Hispanics nationwide with the Z Network ("La
> Zeta"). Of course, they weren't even close. Anything he gets
> locally is merely a bonus. And, by the way...the Spanish
> stations in Sacramento are NOT competing for the 1,700,000
> persons in the DMA, they are merely competing for their
> share of the 260,000+ Hispanic persons within the DMA. What
> are the better odds, 40+ stations fighting for their share
> of 1,700,000, or 3-5 stations competing for their share of
> 260,000+?
> -salesslap
>
Wow, somebody actually gets it.
