Re: First, Flash...Soon, JACK?
> OK, so part one is in effect - though it really wasn't in
> doubt after someone stumbled on the flash921.com domain
> registration, eh?
Yeah, I lucked into finding it the very morning it had been registered. First Broadcasting is lucky that it didn't get cybersquatted from underneath them with how the "voting" promotion was being handled (where it was telegraphed that Flash was moving to 92.1 -- no way you'd do something like that and then NOT move Flash there).
The decision itself still puzzles me. Looking at the 12+ numbers, it appears that Flash hit a free-fall from Spring '04 to Spring '05. It's not like Bob was tearing it up either, but it was on a serious rimshot and it also had competition from Flash (an 80s station is the biggest Variety Hits blocker -- which is in part why the format is not on yet in Houston, Tampa, etc.)
> Now, when does Infinity drop the hammer on "Howard" and turn
> it into "93.7 JACK FM"? Remember, they already have one
> "JACK FM" with Howard Stern in morning drive...the former FM
> talker WBUF/92.9 in Buffalo.
It's not like this change should've caught anyone in the market by surprise. The door is wide open now for any potential takers... KHWD will need to be rebranded anyway soon, but there are all sorts of factors (ad revenue, etc.) that I don't know to be able to speculate what might happen. Though those 12+ numbers don't look very good (and yes, I know how little those numbers matter, but when Stern finally goes... then what will happen to the ratings?!?)
If Jack showed up on 93.7 (KWHD), it wouldn't surprise me.<P ID="signature">______________
Lou Pickney
Tampa, FL
RadioHotTalk.com &
VarietyHits.com</P>