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Flash-WMBF-DT to sign on August 8

MarkL said:
I think I read somewhere that WIS will still be avaliable on DirecTV in the market, but I can't be sure.
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Updating this - I've heard that WIS will stay on DirecTV only for a couple more months before they get WMBF's signal up and running.

It will be interesting to see the reaction to WIS/WECT going off cable after being in the market for so long. WMBF will not have a Noon or 7pm newscast like WIS. I know they want to build their own brand, but why not keep some of the WIS newscasts on the air? It's not like there's a ton of syndicated programming avaliable to them since they're late in the market. It would help soften the blow for viewers.
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I agree, WMBF should do what WILM-LP in Wilmington does and at least relay WIS-TV's noon and 7pm newscasts.
upstate29651 said:
Not sure if this has been mentioned:

http://fjallfoss.fcc.gov/prod/cdbs/forms/prod/getattachment_exh.cgi?exhibit_id=649971

According to this technical data, the OTA signal will not reach Florence, and barely penetrates the county. In fact, the tower is a stubby 670 or so ft tall.

Why build a station that doesn't cover the entire DMA? Or, is this Raycom's way of saying there's not enough ad revenue in Florence...we'll leave that for 13 & 15 to fight over? Or quite possibly..are we seeing the foundation being laid for an Horry/Georgetown DMA?

G
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That is an interesting one... I think it's funny how in Lumberton and Laurinburg (NC) WMBF will be the only NBC affiliate on cable even though WECT-TV is so close by, and the cable companies carry WRAL and WTVD despite these 2 cities being part of the Florence-Myrtle Beach Market.
 
I think they should keep WIS on 10 and just add WMBF to channel 11. Then again do we really need 3 NBC stations? We never got 3 CBS or ABC stations. I always wondered why WECT was the only Wilmington, NC station we got and not any of the others.
 
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