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Flinn Launches CHR B96.3 Memphis
- Thread starter Y2kTheNewOldies
- Start date
The Memphis market is odd with no full power Top 40 station. 101.9 KWNW Kiss-FM is only 8,500 watts at 482 feet (147 meters). Meanwhile eight Memphis FM stations run 100,000 watts (WKNO-FM, WHRK, WXMX, WKIM, KJMS, KEGR, KRVR and WGKX) with WMC-FM at a grandfathered superpower of 200,000 watts.
Now an 8,500 watt station is getting challenged by a 250 watt translator station in the Top 40 competition.
Now an 8,500 watt station is getting challenged by a 250 watt translator station in the Top 40 competition.
Memphis hasn’t had a full power top-40 since Z-98 got sold roughly 30 years ago. Shame, too, because Z-98 was a pretty good station, but I digress.
I'm guessing a straight ahead CHR hasn't worked well there since Z-98 (which generally got better 12+ ratings than anything that has been on that signal since, though I understand it skewed young) because of all the urban stations in the market. Urban stations typically skew about 40% white. I understand the urbans in Memphis don’t quite hit that number, but there might be enough of them to keep top-40 from doing as well as it does in other markets. Plus, WMC-FM has always done well with 18-34 females, though it’s definitely leaning heavily on the upper side of that demo. WMC-FM routinely outbilled Z-98 despite the two having pretty similar 12+ numbers. It had a higher spot load and got a more desirable audience to the advertiser.
I'm guessing a straight ahead CHR hasn't worked well there since Z-98 (which generally got better 12+ ratings than anything that has been on that signal since, though I understand it skewed young) because of all the urban stations in the market. Urban stations typically skew about 40% white. I understand the urbans in Memphis don’t quite hit that number, but there might be enough of them to keep top-40 from doing as well as it does in other markets. Plus, WMC-FM has always done well with 18-34 females, though it’s definitely leaning heavily on the upper side of that demo. WMC-FM routinely outbilled Z-98 despite the two having pretty similar 12+ numbers. It had a higher spot load and got a more desirable audience to the advertiser.
Maybe Flinn needs to switch at least one more translator to the station so that it will get better coverage over the Memphis area, like Guess FM did at one time, although they have sold some of that off.
The question is, will Flinn relaunch the Rick Dees Weekly Top 40 on B96.3 now that FM100 has dropped the countdown on Sunday mornings? Also bring back the Daly Download.
KWNW is a full power, the only one that isnt that youve mentioned is the translator
You're not wrong. KWNW is a full power station, but it doesn't cover the entire market well. It's not quite as far away as KWLN/KMPZ/KPYR 98.1 was before it relicensed to Millington and moved to the main tower farm, but it's nowhere near as powerful either.
(That Frenchman's Bayou tower 98.1 used to use is apparently still standing. Not sure what it's being used for today, though.)
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