Flip on the 4th

[davideduardo]

I know Buffalo isn’t. But the rural areas have a decent audience. I suppose they stream most of their content but the barns are always rocking the tuba music. Lol

And how many migrant workers are there in the whole area at any given time? More than that, how many spend appreciable money at local stores?

 

[MarkW]

Philly's WMMR is a heritage rock station, and has that built-in heritage to support it. WBUF really doesn't have that kind of heritage. Had they gone strictly active rock, the results would have been about the same.

A music-intensive morning daypart paired with more of a traditional classic rock playlist would've been a better move, as I think that combination would've been more successful in peeling numbers away from WGRF.

The lame gabfest that airs in mornings from Grand Rapids would've been a ratings albatross regardless of the music format chosen.

 

[ckg279]

Tejano is not a "migrant farm worker" format. It is the music of later generation Texans of Hispanic heritage, not of the typically recent immigrant migrant labor person. And "ranchera" is a format of mostly 60-plus seniors, not likely to be the ones traveling crop-to-crop through the area.

You are likely thinking of what is (inaccurately) called "Regional Mexican" based, today, mostly on banda and norteña music and their variants.

Buffalo is only 5% Hispanic; migrant's don't get sampled in radio ratings.

Point of order: You mean the entire Buffalo-Niagara Falls market, correct?

 

[warsaw35]

And how many migrant workers are there in the whole area at any given time? More than that, how many spend appreciable money at local stores?

Like I say. It wouldn’t be a money maker as there wouldn’t be any advertising locally. They pay the bills for the station to be on the air.

 

[davideduardo]

Like I say. It wouldn’t be a money maker as there wouldn’t be any advertising locally. They pay the bills for the station to be on the air.

Who pays the bills? Syndicated formats require a percentage of the commercial inventory, but they do not pay stations (except rare cases to get Top 10 market clearance) to run a format.

 

[davideduardo]

Point of order: You mean the entire Buffalo-Niagara Falls market, correct?

That's a good question: When radio people talk about "New York" or "Buffalo" or "Dallas" they really mean all the counties in the Metro Survey Area. And the data we refer to on population characteristics is for the MSA, not individual cities and towns in the market.

Very often, those who don't work in radio look at city data, so it's important to know that there is a difference in the way we look at things. Oh, and the government Metropolitan Statistical Areas are often different than radio MSAs... so one can find conflicting population data if the wrong "metro" definition is used. To make it even worse, TV "metros" are not generally the same as radio ones.

 

[ckg279]

That's a good question: When radio people talk about "New York" or "Buffalo" or "Dallas" they really mean all the counties in the Metro Survey Area. And the data we refer to on population characteristics is for the MSA, not individual cities and towns in the market.

Very often, those who don't work in radio look at city data, so it's important to know that there is a difference in the way we look at things. Oh, and the government Metropolitan Statistical Areas are often different than radio MSAs... so one can find conflicting population data if the wrong "metro" definition is used. To make it even worse, TV "metros" are not generally the same as radio ones.

The Buffalo-Niagara Falls Metro SA only consists of Erie & Niagara Counties. Per AllAccess & Radio Online(which are the two places we see the ratings being reported), its population is 980,800(119,800 Black and 46,300 Latino included in that number).