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Flipping KVET

C

CTHank

Looking at the overall numbers between Nov 11 and the Apr 12 periods. KVET has gone from a 4.6 to a 3.0. It's obvious that the changes they made didn't work and I think everyone knows how hard it is to regroup and regrow an audience once it's gone.

So is it time for the once mighty VET to take on a different format? Heck I bet they could hit a 3.0 by turning it into a simulcast of the sports talk that's currently on KVET-AM, as a mediocre country music station it just isn't making it.

Just a thought
 
Hard to tell, Sports didn't do too well on 103.1 as they now simulcast KVET HD-2, It might be the return of Jammin. Remember they ran Jammin absent jocks and had Kidd Kraddick in the morning, and Ryan Seacrest in the afternoons. The Jammin format would promote their other properties KHFI, and KPEZ, and get some of the listeners from KXBT on board. KXBT's cume is up.
 
Jammin' 103.1's choices seem awfully broad. Are there really enough people who enjoy both Maroon 5's "Moves Like Jagger" and Stevie Wonder's "My Cherie Amour?"
 
'broad' is being nice. 103.1's music is a mess, sometimes it's like the old Jammin, other times sounds like the Beat, and then some songs that make no sense. I think sports didn't do well because the signal is not nearly as good as the other low power stations 97.1, 99.7, 102.7, 106.5
 
I have not flipped to KVET in over a month. Last time I did I thought "Is this KASE"?
 
The biggest mistake that CC did was allow the newer stuff to come on the airwaves at Jammin. When Robin Flores took over, he added newer stuff, and the station slowly declined. They should have kept it as Jammin Oldies, and gradually add the stuff from the 80s. The current Jammin will fail simply because it's a train wreck.
 
yeahIwasinradio said:
The biggest mistake that CC did was allow the newer stuff to come on the airwaves at Jammin. When Robin Flores took over, he added newer stuff, and the station slowly declined. They should have kept it as Jammin Oldies, and gradually add the stuff from the 80s. The current Jammin will fail simply because it's a train wreck.
Click to expand...

I actually like that they added the newer music which brought in listeners from my generation (im 32)
I probably would have not listened to Jammin 105.9 had they not gone that route. Having said that I do agree that they are all over the place when it comes to music selection, I like the dancier songs of course but when you hear a song like Edward Maya then hear Tina Turner - Rolling on the river, that kinda throws it off a bit.
 
Back to the original topic about flipping KVET, its a tough one to think about because of the history of this station, although back in the day KVET was more then just a country station. They had news and hispanic music and sports and gospel, etc. The idea of simulcasting the AM is intriguing because there is already a connection with the shared Longhorn contract. If that were the way they went, I don't really think it would succeed because they wouldn't put the money into it that would be needed. They would need to bring in more talent and spend more on promotions and I don't think that would happen. Besides, the lower ratings on KVET still jibe with the CC national format plan.
 
Oh, you mean a real radio station, what with promos, live people on air, etc? Well, you're right, it would be highly unlikely for CC to put this kind of thought and work in to any of its properties right now. Interestingly enough, the "historic" KVET is actually the AM side, the FM at 98.1 originally being KHFI-FM, Austin's original classical station that flipped to Beautiful Music back in the 60s, IIRC.

I remember so much diverse programming on 1300 growing up, music, news, Lalo Campos (IIRC) doing the Spanish show in the evening. It's interesting that there's still a large market for that kind of station overseas (see BBC Radio 2), but only a few remain here in the U.S.

I also wonder about the guys doing the local shows on KVET AM. Certainly they realize they've got an audience that is, well, limited at best. Same with the guys on the Horn. All my best to them, knocking themselves out to produce a great product that isn't exactly at the top of the book.
 
mmnassour, you are correct. 1300 was the original KVET where the variety format took place. Nowadays you only find that kind of thing on community radio or non-coms. As for the Zone and Horn guys, they do realize that their audience is limited. It certainly goes up and down with the sports seasons and will be higher in the male demo pretty much all the time. Having looked at markets the size and make-up of Austin, sports talk stations almost never do much better than a 3.0 at their best. Considering the lack of money and promotions put into these two (especially the Zone) they are not performing that badly. The Zone makes money pretty much based on the Longhorn contract alone.
 
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