Fly 92.9 Advertising on TV

[alans613]

For the first time in four years, Fly 92.9 has began to advertise on TV again. Similar commercial to four years ago when the station first launched, except for the different male voice(Which has changed since the station launched on November 2, 2007). The commercial goes on to say that "The variety is back!". I have noticed they have switched up some of the music since Mark Waldo arrived a couple months back.

 

[marketweis]

yeah, and in my opnion, they better be careful with that "more variety" deal. I've been hearing more and more titles that are crossing the obscure line, or were quite marginal hits. My goodness, when you've got several decades of songs to choose from, just PLAY THE HITS, and you'll still sound like you've got incredible variety without risking a bunch of tune-out songs....something I thought they've really been pretty good at since signing on.

 

[Bob in Dayton]

In spite of what they're saying on TV, I find their playlist to be repetitive. All recognizible songs; nothing overly obscure. I'd be very suprised if the Radio-Info posters that work at Mainline tell us there are any more than 1,000 tunes in regular rotation.

 

[KFodor]

In spite of what they're saying on TV, I find their playlist to be repetitive. All recognizible songs; nothing overly obscure. I'd be very suprised if the Radio-Info posters that work at Mainline tell us there are any more than 1,000 tunes in regular rotation.

Bob: Obscure never works on radio, sorry. Obscure is a tune-out for all but a sliver of the audience. (Oddly enough, usually men.) And yes, they seem to be playing a bunch of marginal songs...including hits from the 50's and 60's which largely grab people in their 60's and 70's today, which seems a bit odd, demographically speaking. (Given few advertisers buy time on stations which are too top heavy with older listeners.) But...we'll see...

 

[alans613]

I'm guessing Fly's playlist is probably 400-500 songs. I don't hear too much repetition on Fly, but it depends on when you listen to them. I find the most repetition to be overnight, when they basically replay the same songs that played during the day. Also, anyone that thinks Fly is repetitive should give Mix 107.7 a listen...Every freakin' time I turn them on I can guarantee that "I Gotta Feeling" by The Black Eyed Peas(Which is beyond overplayed but I guess JS must love it) will be playing. Here's some other overplayed songs that 'MMX refuses to drop:
THEORY OF A DEADMAN "All Or Nothing"
SHINEDOWN "Second Chance"
Also, they could play some different hits from the 80s. If I hear Pat Benetar one more time on Mix i'm gonna scream! This station is supposed to play to my demo and it is failing at every level. Amp up the 90s, amp up currents, and drop some of those crappy 80s songs that you've run into the ground.

 

[KFodor]

I'm guessing Fly's playlist is probably 400-500 songs. I don't hear too much repetition on Fly, but it depends on when you listen to them. I find the most repetition to be overnight, when they basically replay the same songs that played during the day. Also, anyone that thinks Fly is repetitive should give Mix 107.7 a listen...Every freakin' time I turn them on I can guarantee that "I Gotta Feeling" by The Black Eyed Peas(Which is beyond overplayed but I guess JS must love it) will be playing. Here's some other overplayed songs that 'MMX refuses to drop:
THEORY OF A DEADMAN "All Or Nothing"
SHINEDOWN "Second Chance"
Also, they could play some different hits from the 80s. If I hear Pat Benetar one more time on Mix i'm gonna scream! This station is supposed to play to my demo and it is failing at every level. Amp up the 90s, amp up currents, and drop some of those crappy 80s songs that you've run into the ground.

Alan: There's a term for the process of playing your daytime songs on overnights. It's called "recycling", and there's a setting in RCS/Selector that allows it to happen. The idea is simple...few people who are listening at 11 in the morning are likely to be listening at 3 am. By playing the mid-day titles over, you "rest" the rest of your library, and allow those songs to play the next day, helping to ensure you don't play the same songs in the same dayparts in the same two consecutive days. It stretches your music library out.

A 7 day Mediabase run on WGTZ will show they're playing around 1,000 different song titles per week. (Maybe more now.) So, if you're "picking up the rotations", you're probably listening 10-12 hours a day, far more than the "typical, average" listener does.

Commercial radio aims for the masses. These stations cannot be programmed for individual listeners music tastes. That's why it's called broad-casting.

 

[alans613]

Too bad I don't have access to MediaBase! I'd be in Heaven if I did!
Whoa, 1,000 songs in Fly's library? That is insane.
I really don't listen several hours a day, but I do listen during middays and some overnight. I remember once figuring this out on my own...I figured why would a radio station waste their playlist overnight when no one is probably listening anyhow.
I've said it before and i'll say it until I die...Jeff Stevens is one of the nicest folks i've ever met in broadcasting...and one of my favorite. Do I disagree with his philosophy on programming? Yes. I just think they should try to play something different. The Black Eyed Peas have a decent size catalog, hence there is no reason to run "I Gotta Feeling" into the ground. Also, the 80s songs need to be switched out. There are plenty of 80s tunes that are never or barely touched but Pat Benetar, Rick Springfield, etc. are run into the ground. RS has a TON of songs that are barely played("Celebrate Youth" and "Rock Of Life" are just two). Anyone that says they're not sick of "Jessie's Girl" is full of it.
If I was a PD, i'd play certain gold songs for awhile, and then after the audience burns on them, drop them and replace them with something else. Also, amp up the newer music and stop burying it after 7 PM when no one is listening to Hot AC. Also make the Time Warp Cafe 80s and 90s. Or just move Seacrest to Mix and drop the Cafe. I'm sure Seacrest would do well on Mix. He does well on WNCI/Columbus, and i'm sure he'd sell himself on the sales end.