C'mon, you know what I mean by Corporate radio. Corporate radio is cookie cutter radio. Corporate radio is a mentality. I don't care who's name is on the license or who is on the board. Go to any town and hear the same garbage. It's all about the sponsors, money, greed and paying those loans on those inflated station purchase prices. The audience gets left out and that's why audience is shrinking. In fact, the corporate owners are the very ones that have put the grave stone on terrestrial radio. They are too afraid to think out of the box and that box keeps getting smaller and so does the audience. Listeners are forced to go somewhere else to find something appealing to them (iPod, XM, Sirius, Internet Radio, etc.).
Hang the consultants and try some NEW ideas, new formats besides Freekin' Christmas in (yawn) July. Good Lord.
The listeners will embrace new ideas and formats, if you give it to them. But they can't embrace what they can't hear. We know. We're a non-comm. Over 3.7 million hits so far in July on our website. This as a result of thinking out of the box on our air signal and website stream. We're growing as a result.