Fly 92.9 sounds like it's broadcasting in mono

[alans613]

Flipped on Fly 92.9 the other day & it sounded almost mono. Not sure what the issue is, but it makes you feel as if you're listening underwater, for lack of a better term.

 

[Lamont Lester]

I noticed that last Monday driving back into town from Indpls. I'd been listening to a highly processed FM there and thought it was just my ear. But I'm listening to Fly right now. I hear stereo but a very flat sound like they're running with next to no processing. I suspect it's just their choice and not a sign of any tech issue.

 

[alans613]

I noticed that last Monday driving back into town from Indpls. I'd been listening to a highly processed FM there and thought it was just my ear. But I'm listening to Fly right now. I hear stereo but a very flat sound like they're running with next to no processing. I suspect it's just their choice and not a sign of any tech issue.

When WBNS-FM in Columbus was Hot AC as "Mix 97.1" a few years back, they had that same flat sound, although it wasn't as flat as Fly sounds. I wonder why Fly decided to go flat?

 

[BobOnTheJob]

I noticed that last Monday driving back into town from Indpls. I'd been listening to a highly processed FM there and thought it was just my ear. But I'm listening to Fly right now. I hear stereo but a very flat sound like they're running with next to no processing. I suspect it's just their choice and not a sign of any tech issue.

When WBNS-FM in Columbus was Hot AC as "Mix 97.1" a few years back, they had that same flat sound, although it wasn't as flat as Fly sounds. I wonder why Fly decided to go flat?

Victim of a well aimed flyswatter?

 

[Lamont Lester]

When WBNS-FM in Columbus was Hot AC as "Mix 97.1" a few years back, they had that same flat sound, although it wasn't as flat as Fly sounds. I wonder why Fly decided to go flat?

Victim of a well aimed flyswatter?

Good one, BOTJ.

 

[alans613]

I noticed that last Monday driving back into town from Indpls. I'd been listening to a highly processed FM there and thought it was just my ear. But I'm listening to Fly right now. I hear stereo but a very flat sound like they're running with next to no processing. I suspect it's just their choice and not a sign of any tech issue.

When WBNS-FM in Columbus was Hot AC as "Mix 97.1" a few years back, they had that same flat sound, although it wasn't as flat as Fly sounds. I wonder why Fly decided to go flat?

Victim of a well aimed flyswatter?

I could only hope!!! Let's just say if I owned 92.9, Fly wouldn't only get the swatter, it'd be splattered.

 

[Lamont Lester]

When WBNS-FM in Columbus was Hot AC as "Mix 97.1" a few years back, they had that same flat sound, although it wasn't as flat as Fly sounds. I wonder why Fly decided to go flat?

Victim of a well aimed flyswatter?

I could only hope!!! Let's just say if I owned 92.9, Fly wouldn't only get the swatter, it'd be splattered.

Maybe I shouldn't ask...

But what would you do with the 92.9 frequency?

 

[alans613]

When WBNS-FM in Columbus was Hot AC as "Mix 97.1" a few years back, they had that same flat sound, although it wasn't as flat as Fly sounds. I wonder why Fly decided to go flat?

Victim of a well aimed flyswatter?

I could only hope!!! Let's just say if I owned 92.9, Fly wouldn't only get the swatter, it'd be splattered.

I'd make it an Adult CHR to fit in between Channel 99.9 and Mix 107.7, much like Q102 is positioned in Cincinnati. Channel & Hot skew 18-34 & Mix, with their 80s obsession skews older(and sounds old), so Adult CHR would be a good fit for 92.9, instead of more old, stale 80s Pat Benetar songs that this market has ran into the ground over the past 20 years.


Maybe I shouldn't ask...

But what would you do with the 92.9 frequency?

 

[Lamont Lester]

I'd make it an Adult CHR to fit in between Channel 99.9 and Mix 107.7, much like Q102 is positioned in Cincinnati. Channel & Hot skew 18-34 & Mix, with their 80s obsession skews older(and sounds old), so Adult CHR would be a good fit for 92.9, instead of more old, stale 80s Pat Benetar songs that this market has ran into the ground over the past 20 years.

Okay. Then let's play this question. How do you think Channel and Mix would respond to that move?

 

[alans613]

I'd make it an Adult CHR to fit in between Channel 99.9 and Mix 107.7, much like Q102 is positioned in Cincinnati. Channel & Hot skew 18-34 & Mix, with their 80s obsession skews older(and sounds old), so Adult CHR would be a good fit for 92.9, instead of more old, stale 80s Pat Benetar songs that this market has ran into the ground over the past 20 years.

Okay. Then let's play this question. How do you think Channel and Mix would respond to that move?

They wouldn't care. Channel is a straight ahead, almost completely PC Top 40, & Mix is stuck in the 80s. I'd make it hyper local as well, just like Q102. I would either do this, or just move Click to 92.9, then they wouldn't need that signal booster they had to install.

 

[Lamont Lester]

I'd make it an Adult CHR to fit in between Channel 99.9 and Mix 107.7, much like Q102 is positioned in Cincinnati. Channel & Hot skew 18-34 & Mix, with their 80s obsession skews older(and sounds old), so Adult CHR would be a good fit for 92.9, instead of more old, stale 80s Pat Benetar songs that this market has ran into the ground over the past 20 years.

Okay. Then let's play this question. How do you think Channel and Mix would respond to that move?

They wouldn't care. Channel is a straight ahead, almost completely PC Top 40, & Mix is stuck in the 80s. I'd make it hyper local as well, just like Q102. I would either do this, or just move Click to 92.9, then they wouldn't need that signal booster they had to install.

"Wouldn't care?"

We've seen CC Dayton respond to every move that Mainline has made. Example. Do you really think they didn't "care" about what was happening on David Road when they swapped Lite and Channel?

 

[alans613]

CC has no room to react now. They swapped Channel and Lite due to Lite's aging demos, & they disastrously took The X back Alternative which ended up chasing away all of their listeners in the process, just to stick it to Click. CC really has no wiggle room to combat a move like this. Mix 107.7 should be an Adult CHR that caters to the 25-44 demo instead of the "Stuck in the 80s", catering to the 35-54 demo. The chances of Mix leaving the 80s behind are slim to none, especially with Jeff Stevens in charge(Jeff is a great guy, but he has to dump the 80s). Say 92.9 goes Adult CHR. 92.9 would ideally steal quite a few listeners on the younger end of the demos & leave Mix with an aging audience. If Adult CHR moves to 92.9, Fly could always move to 101.5 to be a thorn in Mix's side as far as the 80s go. Mix sounds old, so it would be simple to make the new 92.9 sound new & fresh. Play only songs from the past 5 or so years & keep it upbeat & stay away from the sleepy stuff they sometimes spin on Mix.

 

[Lamont Lester]

CC has no room to react now. They swapped Channel and Lite due to Lite's aging demos, & they disastrously took The X back Alternative which ended up chasing away all of their listeners in the process, just to stick it to Click. CC really has no wiggle room to combat a move like this. Mix 107.7 should be an Adult CHR that caters to the 25-44 demo instead of the "Stuck in the 80s", catering to the 35-54 demo. The chances of Mix leaving the 80s behind are slim to none, especially with Jeff Stevens in charge(Jeff is a great guy, but he has to dump the 80s). Say 92.9 goes Adult CHR. 92.9 would ideally steal quite a few listeners on the younger end of the demos & leave Mix with an aging audience. If Adult CHR moves to 92.9, Fly could always move to 101.5 to be a thorn in Mix's side as far as the 80s go. Mix sounds old, so it would be simple to make the new 92.9 sound new & fresh. Play only songs from the past 5 or so years & keep it upbeat & stay away from the sleepy stuff they sometimes spin on Mix.

Hey...I'm just some 54 year old who hasn't cracked a radio studio mic since the 90s, so what do I know?

But I don't see anyone benefiting from that move. Isn't that basically where we were when Mainline bought Z? Except this time, the CC CHR end is a 50K signal. I see your point but I just don't see enough audience to make it worthwhile for Mainline.

How about we look at this from another side. Mainline takes 92.9 to something like B-105.7 in Indy - AC with a heavy emphasis on 80s. Could that be enough to force Mix younger and more into the adult CHR you want?

Like I said...what do I know? Fun talking with you though.

 

[alans613]

CC has no room to react now. They swapped Channel and Lite due to Lite's aging demos, & they disastrously took The X back Alternative which ended up chasing away all of their listeners in the process, just to stick it to Click. CC really has no wiggle room to combat a move like this. Mix 107.7 should be an Adult CHR that caters to the 25-44 demo instead of the "Stuck in the 80s", catering to the 35-54 demo. The chances of Mix leaving the 80s behind are slim to none, especially with Jeff Stevens in charge(Jeff is a great guy, but he has to dump the 80s). Say 92.9 goes Adult CHR. 92.9 would ideally steal quite a few listeners on the younger end of the demos & leave Mix with an aging audience. If Adult CHR moves to 92.9, Fly could always move to 101.5 to be a thorn in Mix's side as far as the 80s go. Mix sounds old, so it would be simple to make the new 92.9 sound new & fresh. Play only songs from the past 5 or so years & keep it upbeat & stay away from the sleepy stuff they sometimes spin on Mix.

Hey...I'm just some 54 year old who hasn't cracked a radio studio mic since the 90s, so what do I know?

But I don't see anyone benefiting from that move. Isn't that basically where we were when Mainline bought Z? Except this time, the CC CHR end is a 50K signal. I see your point but I just don't see enough audience to make it worthwhile for Mainline.

How about we look at this from another side. Mainline takes 92.9 to something like B-105.7 in Indy - AC with a heavy emphasis on 80s. Could that be enough to force Mix younger and more into the adult CHR you want?

Like I said...what do I know? Fun talking with you though.

Absolutely fun talking with you as well!!! There'd be zero chance ML would do this, but this is what I'd do if I owned the station. Then again, as a listener, I'd just flip on Q102 & not worry about the boring Dayton market.

 

[the marv]

Or they can do what they did in Louisville. Go easy rock 92.9.

 

[MTHBSTR]

Or they can keep it the way it is because, despite lower numbers, they're making money and serving the cluster strategy. You guys never think about that.

 

[alans613]

Or they can keep it the way it is because, despite lower numbers, they're making money and serving the cluster strategy. You guys never think about that.

Sure, they're making money, considering they only pay a PD, Brad Waldo, & Danielle. I'm sure the initial idea was to siphon Mix 107.7's audience, but then CC threw on a similar format on 106.5, to flank Mix.

 

[ericjbard]

where are your lower numbers? 25-54 they are doing just fine. i do like the AC idea though.

 

[MTHBSTR]

You'll have to ask Alan about the numbers. I figured it must have lower numbers if Alan thinks it needs to change. But then, he thinks Mix is making a mistake playing the 80s. Their numbers say otherwise.

 

[alans613]

You'll have to ask Alan about the numbers. I figured it must have lower numbers if Alan thinks it needs to change. But then, he thinks Mix is making a mistake playing the 80s. Their numbers say otherwise.

Changing Fly to Adult CHR was just my fantasy concept, nothing more. Fly has taken some of Mix's audience, however. Mix used to sometimes be #1 in the market around 2000, even winning Billboard Station of the Year honors that year. Mix was around a 9+ back then. They've lost at least a 2.5 since then. I just think that it's time for Mix to drop the 80s b/c hearing a current song & then going into an 80s song sounds jarring.
Now, back to the original topic. Fly's over the air sound is horrid. It doesn't just sound flat, it sounds mono. The stereo pilot is still on, but I don't get the reason to broadcast OTA this way. It sounded great when Gene Simmons was the engineer.