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FM Sports in Tampa: Will it work?

And if your numbers are good in your core demo, I don't care what 6+ number you have in New, York, Tampa, Boise or anywhere else.
[/quote]

This makes for a good discussion point that I have often wondered. First of all, what does good mean? Good to me means top 5 no matter what demo we are measuring. Secondly, if a station is number 1 - 5 18-34 or 25 - 54, is it possible for that station to tank 6+? I often see that argument on theses boards. A poster's favorite station will be getting hammered 6+ and they will poo-poo that measure as irrevelent. Since I am a refugee, I don't get to see the break outs any more but back in the good old days when I did see them, I never knew of a station going top five 18 - 34 or 25 - 54 and then be outside of the to 10 12+ (which was then the vanity measurement). If it is possible for a station to be killing it in their target demo and hammered in beauty pagent demo 6+, please give examples. Inquiring minds want to know.
 
anatharadiorefugee said:
And if your numbers are good in your core demo, I don't care what 6+ number you have in New, York, Tampa, Boise or anywhere else.
Click to expand...

This makes for a good discussion point that I have often wondered. First of all, what does good mean? Good to me means top 5 no matter what demo we are measuring. Secondly, if a station is number 1 - 5 18-34 or 25 - 54, is it possible for that station to tank 6+? I often see that argument on theses boards. A poster's favorite station will be getting hammered 6+ and they will poo-poo that measure as irrevelent. Since I am a refugee, I don't get to see the break outs any more but back in the good old days when I did see them, I never knew of a station going top five 18 - 34 or 25 - 54 and then be outside of the to 10 12+ (which was then the vanity measurement). If it is possible for a station to be killing it in their target demo and hammered in beauty pagent demo 6+, please give examples. Inquiring minds want to know.
Click to expand...
Good is:
1.) when the check clears.
2.) the contract is renewed.
3.) when that advertiser recommends your station because his advertising got results for him.

Anything else is poo-poo.

Jeff in Sa-ra-so-ta!
 
Tampa is as good as any decent sports market and at the end of the day, its great weather 12 months a year for the most part. The great sports markets are freezing A** cold eight months a year.

If the Men like the content, then the listeners and the TSL will follow. Small Cume, high TSL still = high ratings, and translates into automotive and boat dealer sponsorships, and a great medium to sell sports cars and fishing boats. These categories alone are on the rebound, or at least have bottomed out a couple years ago, so the timing is good.

Small and medium size markets don't have any major sports teams, and people still listen to cheapo AM syndication and get by, so an Sports FM in Tampa is overdue.
 
Good is:
1.) when the check clears.
2.) the contract is renewed.
3.) when that advertiser recommends your station because his advertising got results for him.

Anything else is poo-poo.

Jeff in Sa-ra-so-ta!
[/quote]

Badjef that might be a good answer but it is most certainly not an answer to anything that I asked so that makes it a bad answer. I checked back in to be educated on the matter. Come on man! Share your knowledge. Can a station be top five in a money demo and still suck wind in the 6+ numbers? Any one????
 
The better way to phrase it is... Can a station be top five in the demographic and the specific audience it targets but not be in the overall top five 6+? The answer is yes. I believe that the following stations are probably all top five with the audiences they target, but are outside the overall top five 6+:

102.5 WHPT, 94.1 WLLD, 970 WFLA

Also, formats such as 95.7 WBTP and 92.5 WYUU don't have to be in the overall top five to be successful to the company. They each target specific audiences and also don't necessarily have "direct" format competition when it comes to selling them to advertisers.
 
As an outsider, I believe FM sports can work in the TSP. You guys have three major pro sports franchises and the Orlando Magic for NBA nearby. Also, how many Gators, Seminoles and Hurricanes fans are there, in addition to USF? I think the more locally focused it is, the more it can work. With the teams I just mentioned in the area and statewide, it should be a winning recipe...that is, if the powers that be will commit to making it work.
 
anatharadiorefugee said:
Good is:
1.) when the check clears.
2.) the contract is renewed.
3.) when that advertiser recommends your station because his advertising got results for him.

Anything else is poo-poo.

Jeff in Sa-ra-so-ta!
Click to expand...

Badjef that might be a good answer but it is most certainly not an answer to anything that I asked so that makes it a bad answer. I checked back in to be educated on the matter. Come on man! Share your knowledge. Can a station be top five in a money demo and still suck wind in the 6+ numbers? Any one????[/quote]
WHLI was one such station back in the 80's. It was also a day timer so it had to make all it's money during the daylight hours. There are also profitable stations in non-monitored, non rated, markets.

Jeff in Sa-ra-so-ta!
 
billalm said:
The better way to phrase it is... Can a station be top five in the demographic and the specific audience it targets but not be in the overall top five 6+? The answer is yes. I believe that the following stations are probably all top five with the audiences they target, but are outside the overall top five 6+:

102.5 WHPT, 94.1 WLLD, 970 WFLA

Also, formats such as 95.7 WBTP and 92.5 WYUU don't have to be in the overall top five to be successful to the company. They each target specific audiences and also don't necessarily have "direct" format competition when it comes to selling them to advertisers.
Click to expand...

Man I wish I had access to the breakouts because you give excelent examples. FLA and LLD are way out of the top five in the recently reced numbers. If I were to learn that they were in the top five 25-54, and 11 and 13 respectively in the 6+ numbers I would be shocked. When I was in the game and working for an urban station, when we did well in the beauty pagent, we were killing it in 18-34 and 25-54. When we got our lunch taken 12+, we were no where to be found in the adult demos. But, like the new math we old timers talk about, perhaps PPM is a bold new world with some sort of new sample methodology that allows a station to stink up the joint 6+ and still smell like roses in the adult demos. Now if one narrowly defines "target audience" as men 25 - 54 then I would agree that one can be number one in that niche demo and get their hats handed to them in the 6+ numbers. That I do understand.
 
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