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FM Stations on Comcast Cable

I

Itchisakamoto

Guest
Was cruising the music channels on my Comcast Cable to sit if I could find some background noise why I work alone in the office this past weekend and I noticed almost all of the major Seattle FM Channels are broadast now on Comcast.

What is cool about this is I can listen to BJ Shea on KISW in the morning without worrying about reception in my office, and I can set the DVR to record Leykis at night should I decide to catch a little of his show.

Will this simulcast on the Comcast Cable network help or hurt stations in the long run, or will it have an impact at all?
 
I was surprised to see that also. Here in Bellingham, it's nice to listen to the Seattle FM stations-their reception is often sketchy here. Locally we receive(on Comcast) Rock 101-CFMI from Vancouver, 89.3 KUGS, KAFE-104.3, KISM-92.9 all from Bellingham and 96.1 KXXO-Olympia, as well as the Seattle stations.
 
In the long run, it may hurt some stations ratings... For example, I saw the amount of 'unique' page hits for KJR-AM and the amount of streams that station runs is INSANE! But because Arbitron doesn't include webstreams for stations in it's numbers, KJR-AM is way down in the Seattle ratings because of this... I think the same for the comcast deal, people may see that this is a better way to listen to the radio (reception and clairity) and when they mark it in their journals, arbitron wont take it. Just my thoughts.
 
Isn't Arbitron hurting themselves by working with stations to track these new listeners? I mean if they want to provide the best possible data for stations then doesn't make sense they are going to want to account for the Internet and now Cable system listeners.
 
Is KNHC 89.5 restricted from being on Comcast Cable here?
They're not on there...
 
about the internet stream and arbitron:

buyers of air time for commercial purposes prefer to have accurate ratings of who is listening to the commercials. Since the internet streams have to block over air spots the on-line listeners are of no value to ad buyers.

Since online listening and viewing statistics are easily available stations can and do sell web exclusive ads that do not play on the actual air version of the station.

I dont know why they wouldnt count cable listening.
 
Cable listening and even streaming will count with Arbitron - assuming the audience is local. Some guy in Toledo with an Arbitron diary listening to KJR's stream isn't going to count in Seattle ratings (and would be excluded from Toledo's ratings, if they still even survey the market). As long as the listener writes it down...it doesn't matter where the audio source originates.
 
Arbitron policy is Web Stream listening is not added to a station's cume unless the stream is 100% simulcast with the broadcast signal (that means spots too, which commercial stations must block thanks to AFTRA/SAG contracts). Arb does not care where the listener is. It's the 100% simulcast that matters.

Cable listening is fine and all of the above really doesn't matter if the listener reports it as listening to the station in their diary. Now once the PPM hits, it's a whole new ballgame!
 
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