Reply to stevations. A couple of comments. A station like Passion 1350 needs to sell enough spots to keep the lights on. They seem to be trying to program to their local community and I enjoy listening to them from time to time. If they can sell to the local businesses, then the ratings may not matter much. I hope they can make some technical improvements so they can stay on the air all of the time with a good signal.
Each station tries to adjust their audio processing to meet their format. Some do a better job than others. 93.7 has a certain "brightness" to their sound that may or may not come across as being too treble on some radios. With their format, they are playing music from as far back as the 60s up to today. I personally think their audio is fine. I find the audio on 105.3 to be terrible.
Studies of listeners have found that some audio processing can cause listener fatigue and also if a station has too much treble, it can decrease the listening by females as they seem to be more sensitive to the increased highs in the programming.
