B
Bob1370
Guest
PlayFreebird mentioned in passing during a discussion of unbuilt or defunct post-World War II FMs on the Buffalo/Rochester board, "I've been told there was once a WAGE-FM on 98.5 (sister of AM 620) which transmitted from a pole atop the WAGE studios in back of the Loews Building (now the Landmark Theatre) downtown on Salina Street, but I don't think it survived long enough to adopt the WHEN-FM callsign."
All true--WHEN AM/TV chief engineer Bob Ardner, who worked for WAGE when it was locally owned and stayed when Meredith took over and turned it into WHEN, once showed me the FM logbooks. Frank Revoir, owner of WAGE, shut it down and turned in the license several years before WAGE came under the Meredith corporate umbrella and became WHEN (AM). (Revoir also let a television CP for Channel 10 lapse in 1948--he could have had the ABC and DuMont franchises for central NY if he'd just built it out, and probably would have been bumped down to Channel 3 in the post-1952 shakeup, giving him a lucrative full-coverage TV signal while WSYR stayed on 5, WHEN got nudged up to 9 and Rochester wound up on 8, 10 and 13.) Ardner told me both he and TPTB at Meredith wished Revoir had held on to it and let Meredith take it on (he even tried to talk Revoir into keeping it up and running, to no avail), but it was long gone by the time the sale went through in early 1954. Ardner let it slip that if a full-coverage FM ever came on the market in Syracuse, Meredith would pounce. They didn't get the chance before devolving a lot of their radio properties across the country, but Roy Park got the chance to add an FM to the Syracuse cluster soon after he bought a lot of Meredith's radio stations including WHEN in 1979---he grabbed WONO, which eventually became today's Hot 108.
Parenthetically, Park was and is much missed in the business--he was a quality owner who tried to put a quality product on all of his signals on both radio and TV (and pretty consistently succeeded), and when he passed away, the business and the markets he served were much the poorer for it.
All true--WHEN AM/TV chief engineer Bob Ardner, who worked for WAGE when it was locally owned and stayed when Meredith took over and turned it into WHEN, once showed me the FM logbooks. Frank Revoir, owner of WAGE, shut it down and turned in the license several years before WAGE came under the Meredith corporate umbrella and became WHEN (AM). (Revoir also let a television CP for Channel 10 lapse in 1948--he could have had the ABC and DuMont franchises for central NY if he'd just built it out, and probably would have been bumped down to Channel 3 in the post-1952 shakeup, giving him a lucrative full-coverage TV signal while WSYR stayed on 5, WHEN got nudged up to 9 and Rochester wound up on 8, 10 and 13.) Ardner told me both he and TPTB at Meredith wished Revoir had held on to it and let Meredith take it on (he even tried to talk Revoir into keeping it up and running, to no avail), but it was long gone by the time the sale went through in early 1954. Ardner let it slip that if a full-coverage FM ever came on the market in Syracuse, Meredith would pounce. They didn't get the chance before devolving a lot of their radio properties across the country, but Roy Park got the chance to add an FM to the Syracuse cluster soon after he bought a lot of Meredith's radio stations including WHEN in 1979---he grabbed WONO, which eventually became today's Hot 108.
Parenthetically, Park was and is much missed in the business--he was a quality owner who tried to put a quality product on all of his signals on both radio and TV (and pretty consistently succeeded), and when he passed away, the business and the markets he served were much the poorer for it.