Focus Group

[MT1]

Honest answers please

1) In the event of an emergency or other situation in which you have an urgent need for real time and accurate information, i.e. bad storm, blackout, international crisis, local crisis, etc is your prefered media:

a) radio
b) TV
c) print
d) Internet
e) Other (please explain)

2) For the media you selected, what is your primary source (radio or TV station, paper, web site(s))?

3) Is there are radio station or group in this market that maintains a Web 2.0 or better site that embraces the needs and wants of the Gen Y consumer (i.e. provides for consumer controled content, interfaces with the on air broadcast product, appears to be successfully monetized)?

4) What is your primary source for local news?

5) What is your primary source for music entertainment?

6) Are you younger than 55?

7) Finally, in your opinion, what can traditional radio do to adapt to the new media consumer enviornment?

 

[Johnny_45]

1) In the event of an emergency or other situation in which you have an urgent need for real time and accurate information, i.e. bad storm, blackout, international crisis, local crisis, etc is your prefered media:

e) Other (please explain) Cellphone alerts from NYS

2) For the media you selected, what is your primary source (radio or TV station, paper, web site(s))?
DUH! The Cellphone - what part of that do you not understand?

3) Is there are radio station or group in this market that maintains a Web 2.0 or better site that embraces the needs and wants of the Gen Y consumer (i.e. provides for consumer controled content, interfaces with the on air broadcast product, appears to be successfully monetized)?
NO they all suck - especially WROW's and WGY's takes too long to laod up in the browsah!

4) What is your primary source for local news?
TV

5) What is your primary source for music entertainment?
When in Albany: The iNternet - everywhere else: there's plenty of good stuff on the Radio

6) Are you younger than 55? YES

7) Finally, in your opinion, what can traditional radio do to adapt to the new media consumer enviornment?
NOTHING but roll over and die (If in Albany where radio really sucks!)

 

[sharksfan]

1) In the event of an emergency or other situation in which you have an urgent need for real time and accurate information, i.e. bad storm, blackout, international crisis, local crisis, etc is your prefered media:

d) Internet


2) For the media you selected, what is your primary source (radio or TV station, paper, web site(s))?

Any website that might report on the event in question

3) Is there are radio station or group in this market that maintains a Web 2.0 or better site that embraces the needs and wants of the Gen Y consumer (i.e. provides for consumer controled content, interfaces with the on air broadcast product, appears to be successfully monetized)?

I have never been to a radio station website

4) What is your primary source for local news?

Internet

5) What is your primary source for music entertainment?

XM Radio, Internet

6) Are you younger than 55?

Yes

7) Finally, in your opinion, what can traditional radio do to adapt to the new media consumer enviornment?

Eliminate commercials, expand playlists, eliminate egotistic jocks

 

[BoomerBuzz]

To follow up on Johnny 45's point, perhaps you should rephrase question # 2. Are you trying to determine the respondent's primary source of information in other than an emergency? Are you trying to learn what delivery system they're using (ie. a radio station's stream or the Times Union's website via the Internet)? The way it's written right now, the question seems to be a duplicate of #1.

 

[chacha]

To follow up on Johnny 45's point, perhaps you should rephrase question # 2. Are you trying to determine the respondent's primary source of information in other than an emergency? Are you trying to learn what delivery system they're using (ie. a radio station's stream or the Times Union's website via the Internet)? The way it's written right now, the question seems to be a duplicate of #1.

To follow up on both points, "PRIMARY" and "PREFERRED" aren't the same thing.
For example, you wife might be your "PRIMARY" companion at social events, but Jessica Alba might be your "PREFERRED".

It also seems that Internet and Cellphones might be the more unreliable means of communication during a major disaster.
They have been next to useless in recent incidents of earthquakes, hurricanes and power outages.
And print??? Really?
I think the last breaking news anyone got from print was the missing Lindbergh baby.

 

[MT2]

1) In the event of an emergency or other situation in which you have an urgent need for real time and accurate information, i.e. bad storm, blackout, international crisis, local crisis, etc is your prefered media:

a) radio


2) For the media you selected, what is your primary source (radio or TV station, paper, web site(s))?

??????? RADIO, R-A-D-I-O

3) Is there are radio station or group in this market that maintains a Web 2.0 or better site that embraces the needs and wants of the Gen Y consumer (i.e. provides for consumer controled content, interfaces with the on air broadcast product, appears to be successfully monetized)?

Radio station - NO
Other media - YES (The Times Union)

4) What is your primary source for local news?

WTEN TV

5) What is your primary source for music entertainment?

My collection of records, tapes and cds

6) Are you younger than 55?

Yes

7) Finally, in your opinion, what can traditional radio do to adapt to the new media consumer enviornment?

Roll over and make way for the coming changes