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Food for thought

Ran across this on www.stlmedia.net. Frank Absher has been a long time media reporter in the St. Louis area, and this comes from what is labeled his Final Blog.....

Good radio doesn’t mean slick, polished, perfect radio. It means relevant, personal, real, live people radio where they say stuff that gets inside your head.

It appears there’s a growing group of people who are extremely dissatisfied with radio and who have simply turned it off. The fact that there are few, if any, stations stepping up to the plate to provide us with intelligent, strong personalities, varied formats and any other good reasons to listen to radio tells you just how low the industry has sunk. When dollars are the only motivator, this is the price we, as listeners, pay.

You can read the entire blog here....

http://stlmediastuff.blogspot.com/2011/06/my-last-blog.html
 
It's not the stations or the jocks. The stations & jocks want to be left to do what they do best. It's corporate radio that is stifling radio and just sucking the life out of it. Make it safe, it becomes more attractive to advertisers and it means more money to line their pockets with. Your local radio station really has no say because its the big company that signs their checks. They rely on numbers and market research to find what works best for them, not the community. They could care less about the service their stations are supposed to provide. I rarely listen anymore except for a few morning shows. I'm listening to SiriusXM these days but it too has seen its glory days.
 
Yep. They've taken all the fun out of being behind the mike. You just can't do Top 40 radio anymore. Don't inject any personality into it, at all. Don't pull zany stunts like riding the roller coaster at Astroworld, round-the-clock, until you've raised enough money for disabled children or some other worth cause. No remote broadcasts from popular locations. No request shows. No morning comedy phone-ins. Play it straight down the middle; so we don't offend anyone.

Even the PDs have bought into the corporate mindset. My guess is that you'll never see another John R., Wolfman, Imus or Stern in radios future. No more rule benders and rule breakers. Just sterile feel-gooders like we hear on the overnights. :-\
 
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