The right time for when radio stations they want to change to an all Christmas format. Switch on or after Thanksgiving Day, not before. But if you wanted to play Christmas music earlier just mix it into with the regular stuff. Now when they could end is on Christmas Day at midnight. But if they wanted to they could play Christmas music until New Years Eve at Midnight. As some stations that have been all Christmas still are mixing some into the regular stuff. Just what I think they should do because it is just very foolish to go switch before Thanksgiving. We don't need to rush the holidays now come on.