For fun if you could tinker with stations here what would you do?

[hotpatrick2004]

Now do not go by personal taste from business standpoint what would you do money being the main objective of this.

I would make kiss non voicetracked all day long and with djx i like how they sound so let them be.

With the max i would go slightly more modern not to much and with both classic rock stations(i personally can't stand classic rock)i would open up the playlist and play deeper cuts from the artists.

With lrs i would rebrand them into a mainstream rock station which i bet could work and be much easier to sell they skew way to young now.I personally would rather see them go like the sound in cinci or what clear channel is doing in philly and columbus with there radio whatever the frequency is but i think mainstream rock would be an easier sell in louisville.

The fox needs to have live jocks not voicetracked!!!

With louie fm i would open up that playlist and quit being so boring. Not saying to be to obscure but play some of the 2nd and 3rd tier hits from the 80s and 90s not just the top tier. Make it a true variety hits station not a we say we play anything but we really don't kinda station.

WGTK i would add a local talk show and get rid of dennis miller aside from that GTK is fine by me.

1080 i would pick up alan colmes or ed schultz or stephanie miller. I think stephanie would be my choice.

Not sure about 91.9 wfpk hmmm if much.

This is all for fun so go ahead tell em what you all would do being mr or mrs radio consultant.

 

[radiogeek40208]

Now do not go by personal taste from business standpoint what would you do money being the main objective of this.

I would make kiss non voicetracked all day long and with djx i like how they sound so let them be.

With the max i would go slightly more modern not to much and with both classic rock stations(i personally can't stand classic rock)i would open up the playlist and play deeper cuts from the artists.

With lrs i would rebrand them into a mainstream rock station which i bet could work and be much easier to sell they skew way to young now.I personally would rather see them go like the sound in cinci or what clear channel is doing in philly and columbus with there radio whatever the frequency is but i think mainstream rock would be an easier sell in louisville.

The fox needs to have live jocks not voicetracked!!!

With louie fm i would open up that playlist and quit being so boring. Not saying to be to obscure but play some of the 2nd and 3rd tier hits from the 80s and 90s not just the top tier. Make it a true variety hits station not a we say we play anything but we really don't kinda station.

WGTK i would add a local talk show and get rid of dennis miller aside from that GTK is fine by me.

1080 i would pick up alan colmes or ed schultz or stephanie miller. I think stephanie would be my choice.

Not sure about 91.9 wfpk hmmm if much.

This is all for fun so go ahead tell em what you all would do being mr or mrs radio consultant.

Compared to other markets this market really sucks...

First KISS has a great sound... nobody really cares if it's live or voicetracked.. DJX needs new imaging and fresh talent, bottom line!

The fox needs to go bye-bye, LRS too! LOUIE is good, but, I agree a little on the boring side.. but, it's working -- the shut up and play the music mindset.

The MAX needs to get some fresh imaging as well, and decide what the format really is -- it's ok to have a 90s and now format with a 80s hit spiced in every couple of hours... but, there is like 3 or 4 an hour.. no "80s flashback" sweeper before it.. I heard "In The Air Tonight" by Phil Collins right after a legal ID a few weeks ago, come on that was what early 80's??? UGHHH

Get some jocks on WPTI, get the music more focused on WMJM...

And tell WVEZ to get clumping the music together.. come on, Kelly Clarkson and The Goo Goo Dolls back to back on a soft a/c? Give me a break...

 

[BobOnTheJob]

I'd put live local news 24/7 back on WHAS and bring back the live WAMZ airstaff from the 2001 era...everything else is second tier...

 

[hotpatrick2004]

I emailed george lindsey at the max about the 80s he said that the 40 plus women love them thats why they keep them and if i am not mistaken they have been playing them more often lately. Instead of in the air tonight by mr collins they should play how soon is now by the smiths. For a market this size louisville is far to safe and when they do do something kinda cool they never give it a chance and flip it.

Take quicksie 98.3 similar format to the max in a smaller market they will take chances and also will play 2nd and 3rd tier hits from the 80s. And i have even heard dashboard confessional on 98.3

It is very sad what has happened to whas and wlrs over the years very sad

 

[radiogeek40208]

I emailed george lindsey at the max about the 80s he said that the 40 plus women love them thats why they keep them and if i am not mistaken they have been playing them more often lately. Instead of in the air tonight by mr collins they should play how soon is now by the smiths. For a market this size louisville is far to safe and when they do do something kinda cool they never give it a chance and flip it.

Take quicksie 98.3 similar format to the max in a smaller market they will take chances and also will play 2nd and 3rd tier hits from the 80s. And i have even heard dashboard confessional on 98.3

It is very sad what has happened to whas and wlrs over the years very sad

One more example that old George has lost his mind.. sure women 40+ love 80s music, but, when you're running a station that is target a woman 25-35 that doesn't make much sense, now does it?

 

[radiorob2.0]

I'd put live local news 24/7 back on WHAS and bring back the live WAMZ airstaff from the 2001 era...everything else is second tier...

As far as WHAS, and if we're playing armchair quarterback where reality doesn't matter, drop IBOC and bring back the "Classic Hits Weekend".

 

[kyscott]

I'd put live local news 24/7 back on WHAS and bring back the live WAMZ airstaff from the 2001 era...everything else is second tier...

As far as WHAS, and if we're playing armchair quarterback where reality doesn't matter, drop IBOC and bring back the "Classic Hits Weekend".

Howzabout just dropping IBOC? That constant hiss in the background is more annoying that Terry Meiners.

 

[William_Yeager]

88.3/88.9/104.7 - buy WJIE and simulcast
88.5 - sell to EMF, and use the money to buy the existing WKRD-AM to run teaching programs only
90.3 - no changes
91.1 - no changes
91.5 - promote that you're actually here (which should be easier with WJIE out of the way)
91.9 - no changes
93.1 - WKRD-FM moves here
93.9 - no changes
94.7 - move the Southern Gospel music to 105.9
95.7 - no changes
96.5 - no changes
97.5 - no changes
98.3 - move closer to Louisville
98.9 - no changes
99.7 - invest in some major promotions
100.5 - be a little more aggressive in refreshing the playlist
101.3 - add simulcast on 105.1
101.7 - maintain WKRD simulcast
102.3 - this really should be Louisville's variety hits station, but Clear Channel beat them to the punch; therefore, evolve to AC
103.1 - swap with 103.9
103.5 - concentrate on serving E-town, unless if a simulcast opportunity arises (105.3 or 106.1)
103.9 - swap with 103.1
104.3 - get that new morning show on the air ASAP; run less off of the bird
105.1 - sell to the owners of 105.3
105.9 - flip to Southern Gospel
106.9 - don't rock the boat!
107.7 - quit talking about QMF

 

[jimwalsh2001]

How about a lifestyle (i.e. non-political) talk station on FM...

 

[The RadioFan]

CLEAR CHANNEL:

AM 840: Get rid of the syndicated talk and return to a 24/7 local full-service station, bringing Joe Elliot back to evenings and the Classic Hits music back to overnights and weekends. Add Denton Randell into the mix as well, perhaps a daily midday version of his former Sunday midday show.

AM 790: all syndicated talk with Mike McConnell or Glenn Beck 9am-noon, Rush Limbaugh noon-3pm, Sean Hannity 3pm-6pm, Mike Savage 6pm-9pm, Rusty Humpheries 9pm-midnight, and Coast to Coast overnights. Add Gary Sullivan, Mike McConnell, Kim Kommando, Bob Brinker, Bill Handel and Bill Cunningham to the weekend lineup.

AM 1080: switches to Business Radio, carry Dave Ramsey live 2pm-5pm and carry the Cincinnati Reds.

WAMZ: Keep the Country Legend local 24/7.

100.5 FM: either Louie with a stronger variety and less repetition or competes with WVEZ as a Soft AC

93.1 FM: go to battle with WQKC as Sports WKRD-FM.

101.7: Leave Clear Channel hands and return to the service of Shelby County, perhaps simulcast with WCND in Shelbyville/WFKY in Frankfort.

SALEM:
AM 900: Refocus as a 24/7 Christian Teaching/Talk format with some fresh voices in the evening and weekends. Increase the power, especially the nighttime signal.

105.9: Southern Gospel 24/7. Add David Straub and Andrew JB to the drive time slots. Carry Salem's Solid Gospel feed for the remainder times.

94.7 FM: Pick up the Christian AC format as the "Fish" and promote it, re image it similar to Salem's Christian AC stations like WFSH-FM in Atlanta and KLTY-FM in Dallas. Develop a male/female local morning team and add a female midday host and an evening host. Keep Fred North in the afternoons.

AM 970: Get rid of Dennis Miller. He doesn't match the rest of the lineup. At least, Dennis Prager is actually live from noon-3pm. Prager may be a little boring to some but he has interesting guest and topic that makes people think and is a better fit to the format.

COX:
103.1 - Challenge WAMZ in some tough head-to-head Country competition
103.9 - continue WRKA
106.9 - refocus the Soft AC. Get rid of the GooGoo Dolls and Prince. Find something to replace Delilah on the weekends.
107.7 - deeper Classic cuts, less repetition

MAINLINE:
101.3 - A local morning show with Tim Gerard and maybe Mark Beasley or Tim and a female co-host. Jaycee White and Mark Gunn are a little to mellow and mature for WGZB. Bring them over WMJM for middays and afternoons respectively. Hire someone who is a little more mellow than Herlon Robinson for the Quiet Storm. Move Herlon Robinson to afternoons on WGZB. Hire a host for the Sunday morning Gospel show. Go deeper into the classic cuts and add some weekend features such as a Saturday Night Old School Party Mix.

102.3- Bring Leesa Mitchell to the midday shift. Rebrand the Hot AC format or go Soft AC to compete with WVEZ.

105.1- Maybe a Modern Rock format similar to "The Sound" in Cincinnati, or a Hot AC format while doing Soft AC on 102.3.

88.5 FM
Switch it to a Christian Teaching/Inspirational format. Get rid of all the Evangel programming.

104.3 FM
Christian CHR: a Christian version of KISS and DJX, similar to the JOY-FM in 1994.

AM 1570
Focus on serving Clark, Floyd Counties in southern Indiana with news and sports. Develop a relationship with WVHF Channel 9 for weather updates.

AM 1600
Returns as a hometown station for Shelby and Henry Counties.

AM 1240
Redo the Black Gospel Programming with a more sound doctrine/conservative approach to the format, depending less on local brokered programming and finding more quality biblical teachers nationally and locally.

AM 1350
Get rid of the afrocentric talk. Focus on building a 24/7 Gospel Music format.

 

[indydood]

LOL

What's really quite hilarious is these suggestions of major shifts for stations who tend to pretty consistently dominate the market. There's a suggestion, for instance, that WVEZ be softer AC but also for WLUE to go soft AC- both stations do really well. If WSFR took the suggestion listed in the previous email, they'd be a clone of WQMF.

Basically, the idea is to take nearly every station and change the fundamental structures of their programming. And, all you'd have is a very confused public, which would fly in the face of what radio stations are all about: serving the local tastes.

 

[hotpatrick2004]

102.3 already tried to go head to head with light 106.9 with that disasterous love 102.3 when they blew up the now defunct lrs. But wvez needs some competition if done right they could give vez a run for there money. I still would like to see stephanie miller's program here. I don't think mainline has touched 105.1 because they have no intention of keeping the station. All of mainline's stations i listen to i have noticed changes in some way except with 105.1. For instance if they had any interest in that station they would have fired the current airstaff and gotten new talent by now and a program director none of which has happened. I notice more promotions going on at 102.3 the max.

 

[radiohawkins]

102.3 already tried to go head to head with light 106.9 with that disasterous love 102.3 when they blew up the now defunct lrs. But wvez needs some competition if done right they could give vez a run for there money. I still would like to see stephanie miller's program here. I don't think mainline has touched 105.1 because they have no intention of keeping the station. All of mainline's stations i listen to i have noticed changes in some way except with 105.1. For instance if they had any interest in that station they would have fired the current airstaff and gotten new talent by now and a program director none of which has happened. I notice more promotions going on at 102.3 the max.

HOT P, do you work? Cause it seems like you're on here ALL day!

 

[indydood]

102.3 already tried to go head to head with light 106.9 with that disasterous love 102.3 when they blew up the now defunct lrs. But wvez needs some competition if done right they could give vez a run for there money.

It appears WVEZ got a competitor 2 years ago when WLUE debuted; there are rarely any true "head-to-head" battles anymore- why have 2 stations occupy the same strategic turf? It makes no sense. The AC arena is occupied by WVEZ, WLUE and WXMA in their individual forms.

 

[hotpatrick2004]

djx and kiss are head to head same format lrs and the fox more or less are the same format even though lrs reports as alt they are much more active then alt so those 4 stations are competition for active rock listeners and the other 2 chr listeners.And we have wamz against new country 103.9. All of those matchups occupy the same thing.

 

[indydood]

not so fast

djx and kiss are head to head same format lrs and the fox more or less are the same format even though lrs reports as alt they are much more active then alt so those 4 stations are competition for active rock listeners and the other 2 chr listeners.And we have wamz against new country 103.9. All of those matchups occupy the same thing.

WDJX is almost a Hot AC, KISS closer to a rhythmic CHR; WLRS is clearly alternative, WTFX active rock. WAMZ and WPTI are not even close.

They may be in the same general format area but there are clear differences between them, different flavors. To make the assertions you have but suggest WVEZ needs an AC competitor when both WXMA and WLUE share some of their turf- well, you can't have it both ways.

 

[hotpatrick2004]

Totally disagree with you about djx being closer to a hot ac hardly and if you have listened to kiss much lately they are playing less rhythmic lately.Much more to the pop side of chr.The max is a hot ac and they and wdjx are clearly very different!!! And with lrs i put them on to give them a chance alot of times and the music i can take it is the jocks that are really bad to listen to but i will then flip the fox on and i here the same stuff i do here a few tunes on lrs the fox does not play but not many. I would say they share 60% of the same music. I should be more specific but you may be right i was thinking wvez needs a soft ac to compete with but since they have tweaked there playlist a bit with nickelback and the like maybe not. I think wvez there main competition is wlue not wxma.

 

[kentuckymedia]

First, loving the new METRO STATION. Its called Shake It!

Anyhow, here is my 3 cents:

CLEAR CHANNEL

First of all Clear Channel is in MAJOR shambles right now. They are so scared they are suing the banks. That should be sending major red flares in the sky! When you bite the hand that feeds you, they wont be nice back. So look for Clear Channel to be going through some major restructuring, I mean selling off markets under #25 eventually. Bain is only in this for one reason...money! They will mine the profit from Louisville for about 2 or 3 years til they can find a new buyer, but CC isnt here for the long run.

MAINLINE

I said in a post a few minutes ago, Mainline isnt overly happy with the situation...but its making some money. What I am saying is the ratings are okay, and the stations are holding their own. But they do realize that there are things that need to be done. They were told that WDJX sounded too old...they needed to freshen it up a tad bit. This ofcourse was by the research firms. Next, MAX was too young, there was a hole (even with WLUE) to lean the station to target a 35-45 year old woman. Of course this is the money demo, so they are doing what they have been told. WMJM and WGZB are doing okay, they may not be the best stations in the world, but they own and dominate their target audience.

As for WLRS. Mainline knows they have a red headed step child. Its very similar to WKSW in Springfield for them. However they realize there needs to be something done. When you are told to do 5 things, you dont do them all at once. You take care of the priorities (cash cows) first. Then you focus on the last item on the list (ie: WLRS). I see them dropping the name, and tweaking the format, however...they will remain in some form the Rock vein. Its a good buffer between WDJX and WXMA.

COX

These guys are doing great. Their ratings may not always be stellar, but the cluster has two of the top billers at times. They are on a goldmine and they are okay with where they are at. Of course the fly in the pudding is 103.9/103.1. Both stations are making money, but they wouldnt have spent so much money on an upgrade to 103.1 if there wasnt a master plan in the works. 103.1 will be undergoing something. My suggestion is to flip flop country and oldies. Then you have a 50,000 watt country station going right after WAMZ. And country does well in Louisville, plus its an easy cash-flow machine.

SALEM

The thing about Salem is its a well ran company with a great purpose. But their Louisville operations are a little off centered. They are simulcasting a Teach format on a decent sized stick. And their Christian AC is on a peashooter rimshot. Not really understanding the comprehension here..but who knows. Salem needs to migrate the format from 105.9 down the dial to 94.7. Call is THE FISH. Hire a local morning personality and a live afternoon personality. Then track mid-days and nights from KLTY.

As for 105.9, you rebroadcast WGTK. Call it 970 and 105.9FM WGTK, Louisville's News/Talk Station. This allows the station to take atleast one share from HAS. Plus, utilize a local morning talent and afternoon talent. Mid-days and nights can be syndie. Then on 900, you open the Talk/Gospel format, it will bode well there.

Ultimatly, Salem wants to get rid of their underperforming properties as well. Louisville does okay, but its not New York.

 

[recordhead]

Anyhow, here is my 3 cents:

SALEM
They are simulcasting a Teach format on a decent sized stick. And their Christian AC is on a peashooter rimshot. Not really understanding the comprehension here..but who knows.

If you worked in the Sales dept at Salem then you should know the reason.

 

[kentuckymedia]

you must not understand radio...do you?