For fun if you could tinker with stations here what would you do?

[recordhead]

you must not understand radio...do you?

Me Tarzan, you Jane.

TARZAN:
Strong signal reach more people.
More trees in jungle can listen to what Bible man say.
Strong signal make Bible man happy.

JANE:
Why?

TARZAN:
Jane you ignorant slut!
If signal strong and reach many trees,
white man can charge Bible man more coconuts
because he reach many tree tops on strong
signal than he ever would on little signal.
And bible man will get more donations by
reaching many in tree tops over a large area
than a small one.

At least thats what they tell me in the meetings.

 

[radioville]

CLEAR CHANNEL:

AM 840: Get rid of the syndicated talk and return to a 24/7 local full-service station, bringing Joe Elliot back to evenings and the Classic Hits music back to overnights and weekends. Add Denton Randell into the mix as well, perhaps a daily midday version of his former Sunday midday show.

AM 790: all syndicated talk with Mike McConnell or Glenn Beck 9am-noon, Rush Limbaugh noon-3pm, Sean Hannity 3pm-6pm, Mike Savage 6pm-9pm, Rusty Humpheries 9pm-midnight, and Coast to Coast overnights. Add Gary Sullivan, Mike McConnell, Kim Kommando, Bob Brinker, Bill Handel and Bill Cunningham to the weekend lineup.

AM 1080: switches to Business Radio, carry Dave Ramsey live 2pm-5pm and carry the Cincinnati Reds.

WAMZ: Keep the Country Legend local 24/7.

100.5 FM: either Louie with a stronger variety and less repetition or competes with WVEZ as a Soft AC

93.1 FM: go to battle with WQKC as Sports WKRD-FM.

101.7: Leave Clear Channel hands and return to the service of Shelby County, perhaps simulcast with WCND in Shelbyville/WFKY in Frankfort.

SALEM:
AM 900: Refocus as a 24/7 Christian Teaching/Talk format with some fresh voices in the evening and weekends. Increase the power, especially the nighttime signal.

105.9: Southern Gospel 24/7. Add David Straub and Andrew JB to the drive time slots. Carry Salem's Solid Gospel feed for the remainder times.

94.7 FM: Pick up the Christian AC format as the "Fish" and promote it, re image it similar to Salem's Christian AC stations like WFSH-FM in Atlanta and KLTY-FM in Dallas. Develop a male/female local morning team and add a female midday host and an evening host. Keep Fred North in the afternoons.

AM 970: Get rid of Dennis Miller. He doesn't match the rest of the lineup. At least, Dennis Prager is actually live from noon-3pm. Prager may be a little boring to some but he has interesting guest and topic that makes people think and is a better fit to the format.

COX:
103.1 - Challenge WAMZ in some tough head-to-head Country competition
103.9 - continue WRKA
106.9 - refocus the Soft AC. Get rid of the GooGoo Dolls and Prince. Find something to replace Delilah on the weekends.
107.7 - deeper Classic cuts, less repetition

MAINLINE:
101.3 - A local morning show with Tim Gerard and maybe Mark Beasley or Tim and a female co-host. Jaycee White and Mark Gunn are a little to mellow and mature for WGZB. Bring them over WMJM for middays and afternoons respectively. Hire someone who is a little more mellow than Herlon Robinson for the Quiet Storm. Move Herlon Robinson to afternoons on WGZB. Hire a host for the Sunday morning Gospel show. Go deeper into the classic cuts and add some weekend features such as a Saturday Night Old School Party Mix.

102.3- Bring Leesa Mitchell to the midday shift. Rebrand the Hot AC format or go Soft AC to compete with WVEZ.

105.1- Maybe a Modern Rock format similar to "The Sound" in Cincinnati, or a Hot AC format while doing Soft AC on 102.3.

88.5 FM
Switch it to a Christian Teaching/Inspirational format. Get rid of all the Evangel programming.

104.3 FM
Christian CHR: a Christian version of KISS and DJX, similar to the JOY-FM in 1994.

AM 1570
Focus on serving Clark, Floyd Counties in southern Indiana with news and sports. Develop a relationship with WVHF Channel 9 for weather updates.

AM 1600
Returns as a hometown station for Shelby and Henry Counties.

AM 1240
Redo the Black Gospel Programming with a more sound doctrine/conservative approach to the format, depending less on local brokered programming and finding more quality biblical teachers nationally and locally.

AM 1350
Get rid of the afrocentric talk. Focus on building a 24/7 Gospel Music format.

Southern Gospel 24-7???? LOL!!!!!!!!!! That would be suicide.

 

[BobOnTheJob]

Southern Gospel 24-7???? LOL!!!!!!!!!! That would be suicide.

Not sure how Southern Gospel would play in Louisville, but there's a group of Southern Gospel stations in the Educational band in south central Indiana that have a passionate & substantial following. I'm talking a "walk in the store & there they are playin' on the radio" following. And these stations are all a few hundred watts each. One would think that with Louisville being farther into the Bible belt than we are up here, 24/7 Southern Gospel may be far from suicide, but then, I'm not in the Louisville market & can't make that statement with any degree of certainty.

 

[recordhead]

a passionate & substantial following.
[/quote]

94.7 WFIA (WLSY) use to be 24/7 Southern Gospel. I would say the listeners are passionate & substantial. Just go to the National Quartet Convention when its in town and see for yourself. Lots of listeners still not happy about the music not starting until 7pm.

 

[William_Yeager]

A full-time SG station would consistently pull better ratings than any one of the three Christian ACs in Louisville (WJIE, K-Love, The River) do on their own due to the number of Christian Contemporary signals in the market. Salem could also pipe in the majority of the on-air content from Nashville, so it wouldn't have to be an expensive format.

 

[recordhead]

A full-time SG station would consistently pull better ratings than any one of the three Christian ACs in Louisville (WJIE, K-Love, The River) do on their own due to the number of Christian Contemporary signals in the market. Salem could also pipe in the majority of the on-air content from Nashville, so it wouldn't have to be an expensive format.

I don't remember what the ratings were like at WLSY when it was 24/7 Solid Gospel. We ran (still do) the network out of Nashville. Its a tough format to sell.

 

[The RadioFan]

I don't remember what the ratings were like at WLSY when it was 24/7 Solid Gospel. We ran (still do) the network out of Nashville. Its a tough format to sell.

I am trying to recall when 94.7 FM was 24/7 Southern Gospel. If I remember correctly, Cox Broadcasting signed on 94.7 FM in late 1995. It stunted Christmas music for about a month until it became Rock AC "94.7 the River" in January 1996. In the Summer of 1997, "The River" moved to 105.9 FM, 94.7 FM became a Classic Soul format as "Soul 94.7" and switched the call letters to WLSY. In 1999, Salem purchased 94.7 and 105.9 and placed the Christian Talk/Praise format on 94.7 FM WLSY. Then, a few years later, the call letters of 94.7 FM were switched to WFIA with Christian Talk/Southern Gospel. When was 94.7 FM a 24/7 Southern Gospel outlet? I believe WJIE was Southern Gospel during their earlier years.

 

[hotpatrick2004]

I remember it was 1998 in the late summer when the 80s station kept playing the same 12 songs over and over and then it becmae christian rock but it was 1998 that was odd then cox had to torture us bringing back that 80s station at 103.9

Thank god it is gone!!!! no all 80s station

 

[recordhead]

I don't remember what the ratings were like at WLSY when it was 24/7 Solid Gospel. We ran (still do) the network out of Nashville. Its a tough format to sell.

I am trying to recall when 94.7 FM was 24/7 Southern Gospel. If I remember correctly, Cox Broadcasting signed on 94.7 FM in late 1995. It stunted Christmas music for about a month until it became Rock AC "94.7 the River" in January 1996. In the Summer of 1997, "The River" moved to 105.9 FM, 94.7 FM became a Classic Soul format as "Soul 94.7" and switched the call letters to WLSY. In 1999, Salem purchased 94.7 and 105.9 and placed the Christian Talk/Praise format on 94.7 FM WLSY. Then, a few years later, the call letters of 94.7 FM were switched to WFIA with Christian Talk/Southern Gospel. When was 94.7 FM a 24/7 Southern Gospel outlet? I believe WJIE was Southern Gospel during their earlier years.

I'm pretty sure it was 24/7 when I got there in 2001. I take that back. I think it went to So. Gospel a bit earlier in the day. Maybe at 4pm instead of 7pm. Don't really remember.

 

[radioville]

I don't remember what the ratings were like at WLSY when it was 24/7 Solid Gospel. We ran (still do) the network out of Nashville. Its a tough format to sell.

I am trying to recall when 94.7 FM was 24/7 Southern Gospel. If I remember correctly, Cox Broadcasting signed on 94.7 FM in late 1995. It stunted Christmas music for about a month until it became Rock AC "94.7 the River" in January 1996. In the Summer of 1997, "The River" moved to 105.9 FM, 94.7 FM became a Classic Soul format as "Soul 94.7" and switched the call letters to WLSY. In 1999, Salem purchased 94.7 and 105.9 and placed the Christian Talk/Praise format on 94.7 FM WLSY. Then, a few years later, the call letters of 94.7 FM were switched to WFIA with Christian Talk/Southern Gospel. When was 94.7 FM a 24/7 Southern Gospel outlet? I believe WJIE was Southern Gospel during their earlier years.

I'm pretty sure it was 24/7 when I got there in 2001. I take that back. I think it went to So. Gospel a bit earlier in the day. Maybe at 4pm instead of 7pm. Don't really remember.

I've heard the NQC attracts a lot of people, but how many of those people are in listening distance to 94.7? The artists they bring in do get good crowds. But like I said earlier, a 24-7 southern gospel format on the FM dial would be suicide! Maybe, just maybe, it would work on AM.

 

[radiorob2.0]

Let's see....as long as we're playing armchair quarterback.....

How about taking 103.1, negotiating for the calls WINN and call it "WINN Country 103". I know, been there done that, but as long as we're pretending follow this scenario. Throw lots of promotion money in the market with lots of on air contest and just being on the street and have some fun. As far as jocks, has anyone hired Jill Laurens and Chris Randolph? If not, then middays and afternoons are covered. Just for old time sakes utilize Moon Mullins and Bucks Braun for a VT weekend shift, both are still on the air. That will come in handy for the occasional "WINN Country 103 Blast From The Past Weekend".

Just a thought....but as long as we're navigating from the back seat, why not throw in a suggestion.

 

[radiogeek40208]

Let's see....as long as we're playing armchair quarterback.....

How about taking 103.1, negotiating for the calls WINN and call it "WINN Country 103". I know, been there done that, but as long as we're pretending follow this scenario. Throw lots of promotion money in the market with lots of on air contest and just being on the street and have some fun. As far as jocks, has anyone hired Jill Laurens and Chris Randolph? If not, then middays and afternoons are covered. Just for old time sakes utilize Moon Mullins and Bucks Braun for a VT weekend shift, both are still on the air. That will come in handy for the occasional "WINN Country 103 Blast From The Past Weekend".

Just a thought....but as long as we're navigating from the back seat, why not throw in a suggestion.

Randolf was hired by MIX 1007 in Tampa as their morning co-host.. he's been there for a while

 

[kentuckymedia]

Gotta admit, the WIN Country idea is a good one!

 

[radiorob2.0]

It works well on paper but there are challenges. First, you have a product that has been around for 30 plus years in the form of WAMZ and country fans are loyal. Second, you have Coyote Calhoun who knows what he is doing. Their only weakness these days is Clear Channel. Years ago, Coyote had a war chest of dollars to throw at anything that came towards him. Today, the budget to fight off a direct attack might not exist. So a decent signal playing country music and aggressively giving people a reason to listen could do a little damage. At best you would have good ol' fashion radio war, which is what Louisville radio needs to spice things up. But again, it's all theory.

 

[recordhead]

Let's see....as long as we're playing armchair quarterback.....
How about taking 103.1, negotiating for the calls WINN and call it "WINN Country 103". I know, been there done that, but as long as we're pretending follow this scenario. Throw lots of promotion money in the market with lots of on air contest and just being on the street and have some fun. As far as jocks, has anyone hired Jill Laurens and Chris Randolph? If not, then middays and afternoons are covered. Just for old time sakes utilize Moon Mullins and Bucks Braun for a VT weekend shift, both are still on the air. That will come in handy for the occasional "WINN Country 103 Blast From The Past Weekend".
Just a thought....but as long as we're navigating from the back seat, why not throw in a suggestion.

Companys just don't throw out money like they use to on promotions. I'll never understand why radio expects businesses to advertise but in turn will not spend squat to advertise the stations on billboards. Word of mouth isn't the best way to do business.

 

[indydood]

Companys just don't throw out money like they use to on promotions. I'll never understand why radio expects businesses to advertise but in turn will not spend squat to advertise the stations on billboards. Word of mouth isn't the best way to do business.

I'm not sure about that. Cox's WVEZ (Lite) has had a little TV advertising going(though it was lame) and WLUE did big TV campaigns for the last several years. They must not be that tight w/a buck.

 

[radiohawkins]

Companys just don't throw out money like they use to on promotions. I'll never understand why radio expects businesses to advertise but in turn will not spend squat to advertise the stations on billboards. Word of mouth isn't the best way to do business.

I'm not sure about that. Cox's WVEZ (Lite) has had a little TV advertising going(though it was lame) and WLUE did big TV campaigns for the last several years. They must not be that tight w/a buck.

WGTK also. I think 939 The Ticket should buy some TV commercials.