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For fun...let's predict the next format flip

N

nat king cola

Guest
Ok, without being too silly here, let's see if everyone can predict the next Phoenix format flip.

Station/ New Format/Justification

I will start:

95.5 KYOT/Triple AAA/Ratings. Hole in the market for the format

The King of Cola's-Nat
 
The current KYOT format requires almost zero day-to-day expense and bills phenomenally well given its 12+ numbers, so there's no chance of a flip there.

My guess? KXAM goes brokered libtalk. It's a strong signal that likely comes (relatively) cheap.
 
nat king cola said:
Ok, without being too silly here, let's see if everyone can predict the next Phoenix format flip.

Station/ New Format/Justification

I will start:

95.5 KYOT/Triple AAA/Ratings. Hole in the market for the format
Click to expand...

KYOT is a top 10 biller, while there is no rock format in the top 10... or the top 15. AAA is a tough format to start today; the more successful ones have multi-decade roots.
 
david...kyot a 'top 10 biller'??????

credibility issues my friend.

you and mark asher buddies?
 
DavidEduardo said:
nat king cola said:
Ok, without being too silly here, let's see if everyone can predict the next Phoenix format flip.

Station/ New Format/Justification

I will start:

95.5 KYOT/Triple AAA/Ratings. Hole in the market for the format
Click to expand...

there is no rock format in the top 10... or the top 15.
Click to expand...

uh? What are you talking about? Rocker KUPD consistenly ranks top 3, 18-34 and does extremely well 25-54 as well. Meanwhile in LA, KROQ, while having some great heritage consistently ranks well, and bills a ton of money.

Anyway, a good debate is always healthy, but check those facts first. So no other takers on this one? What a minute, HotPatrick hasn't chimed in to say that 101.5 will flip...my bad

The King of Cola,
Nat
 
If you're going by the 2007 estimated revenue for PHX market stations
(from the auction bid info for the big 1190), KYOT was number 10.

Closed circuit for the Old Gringo: you may even have the 2008 numbers,
and if so, how did KOOL rank in revenue last year?
 
azfmfan said:
I also find it hard to believe KUPD isn't a top 10 biller with their ratings in both demos.
Click to expand...

I presume that the 18-34 and 25-54 women's numbers are as bad as the men's are good. (If I'm wrong, slap me down.)

That means an extraordinarily limited universe of spot buyers: beer companies, sports teams, concert promoters, used car dealers.

Stations that are more balanced -- or, better, lean heavily female -- are far more attractive to far more advertisers. ((Two-thirds to three-fourths of all spending by adults is done by women. Or so the ad biz likes to claim.)

Demand for spots is high, rates per spot are high. Demand for spots is weak, ot only are rates per spot low but you're subject to desperation bulk-sales, where say, Bud Light buys fifty spots a day at deep discount for what a station like KYOT gets for maybe a half-dozen Fry's spots.
 
I really believe it is only a matter of time before KFYI is on FM. Not sure if they choose Coyote, Mix, Kool, or KNIX but the future of radio for talk is FM. You can disagree all you want but in the past I would find myself flipping between KTAR and KFYI alot but now it is between KTAR and say The Peak, The Edge, Kiss, etc.
 
oldiesfan6479 said:
But then doesn't that leave a hole in the market for "smooooooth jazzzz"?
Click to expand...

Or Riviera could just deep-six The Edge and place Smooth Jazz on 103.9, given the company's success with the format in Las Vegas and the company CEO's fondness of the format. They could just plug in their Vegas air talent (whoever is left up there), meaning low overhead. Oh wait, that would make too much sense for them!

As for KXAM, it's one of the five worst AM signals in Phoenix, and I don't think the residents of Mesa, Gilbert, and Chandler would go for "progressive" talk.
 
azenergyfan said:
Not sure if they choose Coyote, Mix, Kool, or KNIX but the future of radio for talk is FM.
Click to expand...

Disregard KOOL as it is part of another cluser (CBS).

In its place, you could drop in CC's KZZP ("KISS-FM" to those of you who are
call letter-impared). But what would become of those "three guys" on mornings
and their mini-syndication? And without them, you might as well shut down the
local "Silent Witness" phone program. ;D

Or...KESZ? Assuming Bev & Phil are no longer untouchable (doubtful). Besides,
channel 10 needs them for fluff time in their morning yakfest. ;)
 
I'm just hoping KVIB 95.1 doesn't go regional mexican...
but If it must happen, then... Well, I'll just say if it were up to me, I'd be more willing to sacrifice the current KMVA than KVIB, but only depending on what was coming to take its place.... but the sacrifice portion of what I wrote is just MY opinion. I'm not saying that I factually know anything about KMVA being changed, or the following wishful thinking opinions that follow..

Also, it would be nice to see KKFR move to another area on the dial or get a stronger signal, WITHOUT affecting KZON or KZZP in any way. Hopefully we can find a way to survive with all three for the time being, and I have my reasons for saying this now, in 2009.

As for me, KFYI would be great on FM, that way I wont have to worry about taking two radio devices (Zune/Ipod with FM radio and an AM/FM walkman) just to listen to certain KFYI programs, whenever I go out to hike, walk, ...sit in a waiting room, etc... but KTAR is beginning to turn into my new home, although they don't have coast to coast am.
 
Nevermind about MOViN. It's not really all that bad to begin with...... BUT, If it can't be improved under it's current people, THEN I'd rather see MOViN converted to a dance leaning top 40, so if this means the latin rhythm (or hispanic rhythmic/hurban) KVIB is left to go regional, so be it. One (or more) of the rhythmic stations we have could probably take some of KVIB's people in as their own, which I know if KVIB were sold...., would happen at some level.

Right now, things are looking a bit vulnerable with all these rhythmic leaning stations we have with a lot of the same things in rotation. Something eventually has to give way, and.... it's only a matter of time before one or two of them disappear.
 
CHRRR said:
david...kyot a 'top 10 biller'??????

credibility issues my friend.

you and mark asher buddies?
Click to expand...

That's data for 2008 from the industry's top source for revenues, valuations, etc.
 
nat king cola said:
uh? What are you talking about? Rocker KUPD consistenly ranks top 3, 18-34 and does extremely well 25-54 as well. Meanwhile in LA, KROQ, while having some great heritage consistently ranks well, and bills a ton of money.

Anyway, a good debate is always healthy, but check those facts first. So no other takers on this one?
Click to expand...

The facts come directly from the industry's most quoted source... for 2008. And KSLX and KDKB were 17th and 16h in billing in the market. Plenty of stations with apparently good ratings do not bill as well as optics would indicate.
 
I think Mix 96.9 is in desperate need of some tweaking with their playlist. If you look at it, they are not a true Hot AC station if you go by what the charts say. They have many artists and songs that are not currently on their playlist, but are on the Hot AC charts. Eric Hutchinson - "Rock And Roll", Jason Mraz and Colbie Caillat - "Lucky", Katy Perry "Thinking Of You", Mat Kearney - "Closer To Love", just to name a few. These are songs that currently don't have a home on Phoenix radio from what I can tell. The only time I think I have heard just a few of these songs is on Casey Casam's Top 20 countdown on Sunday mornings whichs airs on Mix 96.9. Mix needs to live up to their name and start including these songs as well as expanding the playlist. It seems to lean heavily on recurrents and early 2000's songs. Hopefully with a few tweaks like this, they can become a better station to listen to. This station just seems like it's in desperate need of a fresher sound and more energy and personality.
 
Ok gang, it was me who predicted a KYOT change. Take a look at the CC properties currently flipping. Yesterday Smooth Jazz KKSF San Francisco becomes "The Band" a Classic Hits hybrid, filing the hole that KFRC left behind and now rumours out of Chicago that Smooth Jazz WNUA, will be flipping to Country. US99 owns country in Chicago, so that leaves some room for competition.

So back to our fun prediction. FM Talk? KFYI to 95.5? Triple A? Alternative on a 100k stick?

Where is Mr. Know It All David Eduardo on this? And don't tell me "Phoenix is different, KYOT bills a ton." A format change to KYOT is coming. Like it or not.

Nat
Keepin' It Real
The King of Cola's
 
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