For fun... poking fun at forum expert

[DougD]

This is funny. Not a personal attack.

http://www.radio-info.com/smf/index.php/topic,46639.80.html

Here's a peek...

Quote from: klifhanger on Today at 12:09:37 pm
1860'S -----CONSULTS SAMUEL MORSE THAT THE TELEGRAPH IS A DUMB IDEA AND THAT IT WILL NOT REPLACE THE CURRENT PONY EXPRESS. MORSE RESPONDED IN A GENTILE MANNER WITH A SERIES OF DOTS AND DASHES TO AN SSOCIATE IN BALTIMORE DESCRIBING EDUARDO'S COMMENT"WHAT HATH GOD WROUGHT"?

1900'S ____- DAVID EDUARDO Informs Marconi, that the "wireless is worthless" . "Most people rather use a telephone" He stated,but left out when he spoke to Alexander Graham Bell years before that the telephone would not catch on due to the US Mail system.

1920's---David informs former wireless radiio operator Sarnoff that forming a radio network was a bad idea. "who wants to listens to Police calls and static"? He exclaims"It will never work! Sarnoff registers the National Broadcast Company.


1956- Elvis Pressley debuts. David dismisses him as a passing fad. "Who would buy this guys records?' RCA will never make money!" "someone should tell this country boy he can't sing!"
1957 - "American Bandstand debuts" David tells ABC execs. "You will never make money on this" "who wants to listen to this rock and roll fad", much less watch during the week" The show will last a week and that Dick Clark will never make it"
1959- David informs Gordon McLendon that his "top 40 idea" will never catch on, and KLIF,KILT,Plus KTSA will bankrupt him.


Here are some additions...

2006- David mocks radio station for commemorating Apollo launch or the first man on the moon during late 60s, early 70s. Claims most listeners - or target demos - to radio today weren't alive during said event and couldn't care less. Not wise. Ad men only want 25-49.

2006- Despite listener pleas to the contrary, in an era of more radio stations and supposed greater variety of formats, David advises all on web forum that listeners 55+ (or those that like that kind of music such as this 44-year-old) don't count and anyone in radio even considering playing such music (pre-Beatles) is crazy and will lose money.

2020- David potentially dies.
Trade magazine or web forum wants to do a write up on said expert.
Response from editors: "who cares? He's some old guy. Our advertisers don't think anyone of that age is important. They only care about demos under 55+. This guy's too old for anyone to care."

 

[DougD]

For the record, I have no hope for said parody subject to up and die.
Just threw out a date, given that he's said he's worked in radio since the early 60s.

Just thought the original post on the DALLAS board was funny, given the pronouncements that come from above and always telling us how we're wrong and advertisers are so insightful, et. al.

 

[davideduardo]

For the record, I have no hope for said parody subject to up and die.
Just threw out a date, given that he's said he's worked in radio since the early 60s.

1959, to be exact.

Just thought the original post on the DALLAS board was funny, given the pronouncements that come from above and always telling us how we're wrong and advertisers are so insightful, et. al.

I have no belief that advertisers are "insightful" so don't put words in my mouth that I did not utter.

However, agency placed advertising has patterns in the use of radio advertising. Among them is not to use radio for 55+ or teen reach. The reasons are, upon examinathion, highly rationalized by the advertisers based on facotrs such as ROI, product design, etc.

Whether thiese nearly universal practices are insightful would require a very thorough analysis of the entire slales and marketing of each advertiser, something none of us is probably able to do.

Reality? Yes. Insightful? Who knows.

 

[semoochie]

Here, I'll help: Let's give Todd Storz credit for the Top 40 format.

 

[zumahans]

Davey sez: "I have no belief that advertisers are "insightful" so don't put words in my mouth that I did not utter."

Righty, oh, professor. Who needs to put words in you mouth when you keep us guffawing with your daily does of nonstop, daffy kneeslappers.

Hey Oldies fans! Come join the fun, in the LA Board!

 

[davideduardo]

Here, I'll help: Let's give Todd Storz credit for the Top 40 format.

Along with Bill Stewart, who later joined the McLendon organization. What is pretty interesting is that the first top 40 debuted in August of 1952, way before what most of us consider the Top 40 era which meant Rock n Roll. The original KOWH in Omaha played Perry Como and Gogi Grant!