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"For sale"

Take some of the listings you see there with a grain of salt. There are a lot of brokers who advertise something as a "Full power FM with XXX pop count" when it's really an FM Translator all the way out to their 40 dBu coverage, so that's misleading. Also, a lot of the supposed FM stations listed are AM/Fx combos, leading with the translator. A lot of the listings may also not be updated when the actual stations listed sold months ago.
 
I agree. Quite a few of the listings are akin to putting makeup on a sow. All said and done, it's still a sow. One I saw that looked interesting included land and good sized building with living quarters in a small market. It was priced low and claimed the owner wanted to retire. The tower was so rusted it would need replacing soon and the building...let's just say tearing it down and rebuilding would be just as cheap as repairing what was there. The transmitter was ancient and sound quality pf the station was awful. It was a high price for a license on the wall and enough billing to be in the hole each month if you were frugal.
 
Someone (seems like it was either Lance or Fybush, but I can't remember for certain) also mentioned that some brokers will list a station on those sites without the owner's knowledge and call the owner and tell them they have a willing buyer if someone bites. So, just because you see a station advertised on a site like that doesn't mean it's actually for sale.
 
Kent said:
Someone (seems like it was either Lance or Fybush, but I can't remember for certain) also mentioned that some brokers will list a station on those sites without the owner's knowledge and call the owner and tell them they have a willing buyer if someone bites. So, just because you see a station advertised on a site like that doesn't mean it's actually for sale.
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That was me. And that is what a couple of them do. A small percentage of them operate in that manner, but I know those listing sites have listings from brokers like that.

In my opinion, the way brokers handle listing stations for sale makes it much more difficult for potential buyers to be found. There are multiple reasons why a listing may just say "2 FMs For Sale In Northern South West Eastburg. Contact For More Info" including trying to prevent competitors from using the info that a station is for sale to potentially poach advertisers, but if there was a listing site (even if it was paywalled with vetted buyers) showing exactly what the stations are available and photos of their studios and transmitter sites where applicable much like most homes and other businesses are offered for sale it would help bring in new investors to radio.
 
lanceventa said:
That was me. And that is what a couple of them do. A small percentage of them operate in that manner, but I know those listing sites have listings from brokers like that.

In my opinion, the way brokers handle listing stations for sale makes it much more difficult for potential buyers to be found. There are multiple reasons why a listing may just say "2 FMs For Sale In Northern South West Eastburg. Contact For More Info" including trying to prevent competitors from using the info that a station is for sale to potentially poach advertisers, but if there was a listing site (even if it was paywalled with vetted buyers) showing exactly what the stations are available and photos of their studios and transmitter sites where applicable much like most homes and other businesses are offered for sale it would help bring in new investors to radio.
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Thank you Lance! This is exactly why so many owners who list their stations look at the brokers a year down the road and question why nobody is biting. Also, a pay-walled site would cut down on the lookie-loos and people speculating on what the particular stations are that are listed for sale. I've never had a problem with calling a broker and just saying, "What's available?" AND signing an NDA because I know that's proprietary information.
 
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