Just looking at the latest Arbitron numbers for the Greenville/Spartanburg/Anderson market; it appears that WRIX-FMis definitely ahead of WAIM and yes it would be nice if they flipped to a true oldies station, it is still locally owned and it looks like the owner is doing something right as well. They are not setting the woods on fire, but it definitely looks like they are solidly holding their hown.
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The only problem with looking at the Greenville/Spartanburg Book to rate an Anderson Station is where do the diary books go? Neither WRIX-FM or WAIM cover any where near the entirety of the market. WRIX has a very spotty signal in most of Greenville and Greenville County, and neither have any signal in Spartanburg. WRIX, with 6000 watts just covers Anderson County, and the immediate outlying adjacent county areas. WAIM, being on a “local channel” does not even cover all of Anderson County. Add to that being an AM station, any numbers at all are not bad for WAIM.
The population for the GSP book is about 845-thousand people. Anderson County is only 180-thousand, roughly. In other words, WRIX only reaches about 20% of the potential population, and WAIM far less. The fact that WRIX pulled a 1.2 share in a market where there real numbers are diluted speaks well. On the other hand, WAIM, reaching only a third of what WRIX can, pulling a .8 share speaks volumes. If one would be able to narrow where both stations have an equal signal, I think it would be logical to assume that WAIM probably fares a bit better than WRIX. The coverage advantage helps WRIX, and hurts WAIM.
The metro areas include Greenville, Spartanburg, and Anderson. However, rating books are also in Abbeville, Chester, Newberry, Pickens, Oconee, McCormick, Laurens, and Cherokee Counties in South Carolina. You also have Elbert, Hart, Franklin, Stephens, Lincoln and Rabun Counties in Georgia, plus ten counties in North Carolina. WRIX may hit a few, but WAIM hits none of those places outside of Anderson.
It is interesting to note that WANS-AM has a far better signal than WAIM. WANS is 5000 watts on a much cleaner frequency. They did not even show. I would bet that an oldies format, even on that AM, would do excellent. However, don’t hold your breath for change there.
The population for the GSP book is about 845-thousand people. Anderson County is only 180-thousand, roughly. In other words, WRIX only reaches about 20% of the potential population, and WAIM far less. The fact that WRIX pulled a 1.2 share in a market where there real numbers are diluted speaks well. On the other hand, WAIM, reaching only a third of what WRIX can, pulling a .8 share speaks volumes. If one would be able to narrow where both stations have an equal signal, I think it would be logical to assume that WAIM probably fares a bit better than WRIX. The coverage advantage helps WRIX, and hurts WAIM.
The metro areas include Greenville, Spartanburg, and Anderson. However, rating books are also in Abbeville, Chester, Newberry, Pickens, Oconee, McCormick, Laurens, and Cherokee Counties in South Carolina. You also have Elbert, Hart, Franklin, Stephens, Lincoln and Rabun Counties in Georgia, plus ten counties in North Carolina. WRIX may hit a few, but WAIM hits none of those places outside of Anderson.
It is interesting to note that WANS-AM has a far better signal than WAIM. WANS is 5000 watts on a much cleaner frequency. They did not even show. I would bet that an oldies format, even on that AM, would do excellent. However, don’t hold your breath for change there.
G
Goodtimesandgreatoldies
Guest
I agree. WANS-AM 1280 is being wasted with ESPN Sports. Oldies would be a much better option. Has anyone talked to Gary Bryant the owner?
You may think that the signal is being wated, but in all actuality having all sports is a real money maker because most of it is coming off of the satellite and you don't have tohave many people in the building and you can just bill the heck out of it and frankly I like having at least two all sports stations in a market.
G
Goodtimesandgreatoldies
Guest
Yea, but WANS AM 1280 has hardly any local advertising that I can see. I suggest putting Oldies on the new WANS-FM 103.1 and move the talk format on 103.1 on to WANS-AM 1280. Then, you could still run the ESPN feed on 1280 at night and maybe on the weekends. WANS 1280 is too good of an AM signal to be wasted like this.
In theory an all satellite format with no staff overhead should be a no-brainer, at least in terms of generating revenue, however one of the other postings is totally right, there is virtually no local advertising on 1280 WANS. There are national commercials, but none of that revenue ever goes to the local station, that’s how ESPN makes their money.
The only local revenue that I can identify comes from Westside High School Football. That’s only a couple of months out of the year, and only one game per week. I think that they also had some revenue from the Anderson Joe’s, when they were solvent, but that’s gone now.
With no identifiable income, the station has to be losing money each month. Power bills alone on a 5000 watt AM transmitter are huge, and we’re not talking about just a couple of hundred dollars, but closer to a grand. I own a 1000 watt station in another State, and even with that unit being much newer, solid state and highly efficient, that power bill is around $280 per month. An older 5-thousand watt rig would take about 4 times or more power. Then there is also insurance, maintenance, licensing fees, and probably a note from when the station was purchased.
The only local revenue that I can identify comes from Westside High School Football. That’s only a couple of months out of the year, and only one game per week. I think that they also had some revenue from the Anderson Joe’s, when they were solvent, but that’s gone now.
With no identifiable income, the station has to be losing money each month. Power bills alone on a 5000 watt AM transmitter are huge, and we’re not talking about just a couple of hundred dollars, but closer to a grand. I own a 1000 watt station in another State, and even with that unit being much newer, solid state and highly efficient, that power bill is around $280 per month. An older 5-thousand watt rig would take about 4 times or more power. Then there is also insurance, maintenance, licensing fees, and probably a note from when the station was purchased.
G
Goodtimesandgreatoldies
Guest
I agree. WANS needs to be Oldies. It is a no-brainer!!!!!!!! They need to be live and local!
What we think they need to be and what the owner and program manager think that they need to be are two different things and until the powers that be decide to change things, there ain't a whole heck of a lot that we can do about it and think that just let them do their thing until someone can give them some serious numbers and a serious plan to change things.
G
Goodtimesandgreatoldies
Guest
Well, they listened and switched WRIX to Oldies! Now we wait for the 103.1 call letters to be changed to WANS-FM.
R
Randy Foxx
Guest
What's up folks. This is Randy Foxx from afternoons at 107 WANS.
I was reading through and thought I would drop a line. I see Mike Benson has been here too.
I was with WANS from 1987 to the end of summer 1988. I loved it. What a ride. All the pool parties and appearances at J-Traxx. And all the girls too. ;D
Speaking of such, there was a short, buxom blond that worked on the AM side. Can't recall her name. Anyone remember?
I left radio in 1991. Actually quit working full-time in radio in 1989. I then went into television where I became an editor for TV commercials, corporate video, video games and music videos. After about 10 years of that I went into web development and now work as a web developer.
Whatever happened to Ron Reeves. He did overnights at WANS. Last I heard, Kevin King was in Virginia, and I lost track of Brent Johnson.
Well don't keep me hangin' folks. Chime and an lets reminisce a while.
I was reading through and thought I would drop a line. I see Mike Benson has been here too.
I was with WANS from 1987 to the end of summer 1988. I loved it. What a ride. All the pool parties and appearances at J-Traxx. And all the girls too. ;D
Speaking of such, there was a short, buxom blond that worked on the AM side. Can't recall her name. Anyone remember?
I left radio in 1991. Actually quit working full-time in radio in 1989. I then went into television where I became an editor for TV commercials, corporate video, video games and music videos. After about 10 years of that I went into web development and now work as a web developer.
Whatever happened to Ron Reeves. He did overnights at WANS. Last I heard, Kevin King was in Virginia, and I lost track of Brent Johnson.
Well don't keep me hangin' folks. Chime and an lets reminisce a while.
Randy! I've been trying to find you for years! I saw Brent at a Managers Meeting in Miami 3 years ago. He is doing very well at that cluster in Columbia. While I haven't spoken to Kevin in a long time, I see his name pop up regularly at some very impressive programming gigs around the country. Ron Reeves called me last year and I do have his contact info. I think he wants back into radio. McCown is in the wrestling biz. I think he is in Charlotte where he owns the franchise. I never speak to him! I'm in Baton Rouge where originally, I came down as Director Of Programming for the Citadel Cluster...and ended up without a gig after Katrina and Rita forced Citadel to downsize. I took a sales gig at another cluster as a bandaid, till something else would come along. Started to make more money than I ever dreamed available in programming and stopped looking. It's going on 4 years since I did a show or been in programming. I desperately miss it, but don;t think it would ever be the same. The only thing that would tempt me back in would be a Morning or programming slot in Greenville. Those truly were the best of times! Let me know who else you are looking for and keep in touch! Here's my e-mail: [email protected]
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