One station I do afternoons for had a 15 year old go missing late last night. Our station is a locally owned standalone (one guy, no one elses money, he owns no other businesses) and we compete against a lawyers 3 station cluster and a corporations 2 station cluster.
Thanks to voicetracking from Alaska, as soon as I saw the alert on the police departments facebook page.. I pulled up my web browser, logged into PlayoutOne and right from Firefox voicetracked 5 breaks between 11pm and 1am local time .. and I did it form Alaska.
None of the other statioons had anything on the web or facebook at the time (I checked) and im pretty certain they had nothing on the air either. (They have the track record of not)
Technology is a tool that can be fantastic when used appropriately.
Thanks to voicetracking from Alaska, as soon as I saw the alert on the police departments facebook page.. I pulled up my web browser, logged into PlayoutOne and right from Firefox voicetracked 5 breaks between 11pm and 1am local time .. and I did it form Alaska.
None of the other statioons had anything on the web or facebook at the time (I checked) and im pretty certain they had nothing on the air either. (They have the track record of not)
Technology is a tool that can be fantastic when used appropriately.