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Forever Buys Lebanon's WQIC/WLBR

D

DXingRadio

Another local duo bites the dust.

“WLBR/WQIC has been in the Etter family for over 70 years. Since my sons have independent careers, I made the decision to sell to Forever Media."

Assuming both stations keep their formats I foresee WQIC going "Happy 100.1" to fit Forever's AC branding, and WLBR adding more syndicated programming.
 
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