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Forever Media Sells 34 Stations to Seven Mountains

I read today that a new format is coming to State College on a new frequency either 94.5 or 98.7. Maybe Rhythmic CHR or Hip Hop or AAA or Alternative since they don't have those formats.
Neither. (And State College already has a rhythmic/hip hop in ‘Loud 101.5’, which airs on WRSC’s HD3 and a translator.)

 
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They should have moved Pop Radio to 95.3 and kept talk on AM where it belongs.

Ownership limits meant some of the existing properties had to go. Love it or hate it, Seven Mountains doesn’t seem to be a big fan of talk based formats. It seemed to want to keep music while getting rid of talk.
 
Ownership limits meant some of the existing properties had to go. Love it or hate it, Seven Mountains doesn’t seem to be a big fan of talk based formats. It seemed to want to keep music while getting rid of talk.
I think you meant to say that Seven Mountains is a fan talk based formats.
 
Then why is 95.3 still talk then.
They DON'T OWN 95.3 WRSC-FM.



Why should pop be on AM and an FM translator? It's not 1962.
We've been over this multiple times already. Forget about the AM. Its a mechanism to feed the translator and nothing more...
 
Why should pop be on AM and an FM translator? It's not 1962.
Pop, or any format, will be on whatever frequency is available, FM, AM, AM with FM translator, FM translator that relays an HD sub. There is no ‘certain formats belong on certain bands rule’ - the FCC wisened up to that years ago.
 
We've been over this multiple times already. Forget about the AM. Its a mechanism to feed the translator and nothing more...
Pop, or any format, will be on whatever frequency is available, FM, AM, AM with FM translator, FM translator that relays an HD sub. There is no ‘certain formats belong on certain bands rule’ - the FCC wisened up to that years ago.
Provided any of their FM stations broadcast in HD Radio (I don't think they do?), it wouldn't surprise me if Seven Mountains hands in the AMs for cancellation when legally able to, and switch the programming sources to HD subs.
 
Pop, or any format, will be on whatever frequency is available, FM, AM, AM with FM translator, FM translator that relays an HD sub. There is no ‘certain formats belong on certain bands rule’ - the FCC wisened up to that years ago.

With the prevalence of smartphones and more reliable internet it might not quite work this way now, but, even 20 years ago, AM worked if an audience segment was unserved. The danger with doing music on AM, of course, was that someone with a struggling or brand new FM would notice you were serving that audience and would come in and steal it away from you. Maybe it's not so recent anymore, but CHR/Top-40 left AM in the US a lot later than most people realize. It was sometime in the 1997-1999 range. The last was either Brownwood, TX or Hazard, KY. Of course, it has returned in a few places, including State College, now that AM's can feed FM translators.
 
I'm looking forward to 7MM freshening up the Meadville/Franklin stations. Rocky and Majic are still running Westwood One formats, but Froggy has gotten freshened up with a new voice guy and some new station promos and sounds great.
 
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