MOViN 97.5.. As I listen to this station, I've come to the conclusion that if anyone should convert into a dance leaning top 40, it would only make sense to start with 97.5 KMVA.
Not only is KVIB more of a necessity than KMVA format-wise, but we already have a flood of rhythmics that touch quite a bit on top 40, so it's safe to say that it would also only make sense that if we did bring in a new dance leaning top 40, we should let one of the other rhythmics go.
It's already unfortunate that they are not playing more dance hits than they are within their current playlist status. I notice they are slowly evolving and tweaking their format to include more of today's rhythmic r&b/pop hits, but the dance content remains very limited.
Other features they should add are more mixshows and live / fun sounding on-air talents. The music overall is ok, but the sound of the station itself just sucks bad. For some reason, despite the fact that they are pretty much playing music and artists similar to those I always hear on rhythmic and top 40 radio, I cannot keep myself wanting to remain tuned in to MOViN 97.5. I surely hope either;
1. They Improve to Become Better, or
2. Change Formats, but ONLY Depending on What Will Take its Place.
This should be the station to carry some old school specialty shows, dance music specialty shows, and some other syndicated or homemade specialty shows featuring exclusive pop/electro pop r&b, mash-ups, or an exclusive old school/new school mix show. There is so much more they could do, but seemingly choose not to.
Not only is KVIB more of a necessity than KMVA format-wise, but we already have a flood of rhythmics that touch quite a bit on top 40, so it's safe to say that it would also only make sense that if we did bring in a new dance leaning top 40, we should let one of the other rhythmics go.
It's already unfortunate that they are not playing more dance hits than they are within their current playlist status. I notice they are slowly evolving and tweaking their format to include more of today's rhythmic r&b/pop hits, but the dance content remains very limited.
Other features they should add are more mixshows and live / fun sounding on-air talents. The music overall is ok, but the sound of the station itself just sucks bad. For some reason, despite the fact that they are pretty much playing music and artists similar to those I always hear on rhythmic and top 40 radio, I cannot keep myself wanting to remain tuned in to MOViN 97.5. I surely hope either;
1. They Improve to Become Better, or
2. Change Formats, but ONLY Depending on What Will Take its Place.
This should be the station to carry some old school specialty shows, dance music specialty shows, and some other syndicated or homemade specialty shows featuring exclusive pop/electro pop r&b, mash-ups, or an exclusive old school/new school mix show. There is so much more they could do, but seemingly choose not to.