B
bierkenstock
Guest
KYW will be reading numbers. Forget "news when you want it." No news tomorrow; just numbers and maybe a dash of Olympics. Forget "you give us 22 minutes and we'll give you the world." Give them 22 minutes tomorrow and they'll give you maybe three or four counties' worth of school closing numbers (a little less than half the list).
The audience knows this is 2006, but KYW and a bunch of other lemming stations think this is 1965. The audience knows they can get actual news (and other regular programming) on TV, while the screen crawl does the school closings. The audience knows they can go online and get the information they want right away. Or even call a phone number (maybe punch in a school code) and get the information they need right away. But KYW thinks people maybe 1/3 of their audience likes waiting up to the better part of an hour to hear their number (and 2/3s like listening to numbers even though they don't have kids in school).
Maybe the real reason for these snow closing radio freak-outs is there is so little breaking news for radio news geeks to get juiced on that they do these school closings for their own enjoyment.
Also tomorrow, KYW will do the following stories to break up The Read Of The List: (1) Al Novak drives around in an SUV and tells you some roads have been cleared, some have not and you should drive carefully. (2) Somebody else is at a diner asking people what they think of the snow. (Most don't like it.) (3) They do a telephone interview with one of the Accu-weather nerds in State College about how this is biggest snow of the season (so far) but we really got off easy in January. (4) Karen Phillips does a on how bad the weather is for minorities group (like it's a picinic for everybody else).
Radio stopped doing dramas and sitcoms when they figured out everybody was now watching that stuff on TV. How long will take them to stop reading school closings (because there are better ways for people to find out that information)?
Now, before somebody comes on here to say this is a public service and people expect, want and need radio to provide this, I say "bull."
The audience knows this is 2006, but KYW and a bunch of other lemming stations think this is 1965. The audience knows they can get actual news (and other regular programming) on TV, while the screen crawl does the school closings. The audience knows they can go online and get the information they want right away. Or even call a phone number (maybe punch in a school code) and get the information they need right away. But KYW thinks people maybe 1/3 of their audience likes waiting up to the better part of an hour to hear their number (and 2/3s like listening to numbers even though they don't have kids in school).
Maybe the real reason for these snow closing radio freak-outs is there is so little breaking news for radio news geeks to get juiced on that they do these school closings for their own enjoyment.
Also tomorrow, KYW will do the following stories to break up The Read Of The List: (1) Al Novak drives around in an SUV and tells you some roads have been cleared, some have not and you should drive carefully. (2) Somebody else is at a diner asking people what they think of the snow. (Most don't like it.) (3) They do a telephone interview with one of the Accu-weather nerds in State College about how this is biggest snow of the season (so far) but we really got off easy in January. (4) Karen Phillips does a on how bad the weather is for minorities group (like it's a picinic for everybody else).
Radio stopped doing dramas and sitcoms when they figured out everybody was now watching that stuff on TV. How long will take them to stop reading school closings (because there are better ways for people to find out that information)?
Now, before somebody comes on here to say this is a public service and people expect, want and need radio to provide this, I say "bull."