AM FM listener said:
I grew up in the DC area in the 70's and listened to then-Top 40 WPGC all the time. Harv Moore & The Redhead, Jim Elliot, etc. I go back there to see my folks and always check-in with 'PGC, mostly out of nostalgia. The music now is definitely Urban, even though they are (incorrectly, IMO) classified as Rhythmic CHR by some trades. It appears that with PPM, large markets can accommodate two mainstream CHR's. CBS has done a great job with AMP Radio in LA, where I live now, so I think they could do it with WPGC, a once-legendary CHR in town. Nothing gets people more interested in radio than a good old fashioned CHR battle.
I can remember when the call letters WPGC came back to 95.5 ( 1986 ? ). As I can remember when that happened a LOT of people expected a CHR format to come back to 95.5 after their stint at being a light rock station ( "Classy 95" ). Some years back someone had sent a message to DCRTV saying that was actually the game plan..CHR on the 'new" 95.5 WPGC. Of course that never happened. My guess is that by 1986 there was simply too many Top 40 stations in the area. The greater DC area alone had Q107, WBMW B-106 ( though they were gone by 1988 ) and of course WAVA. Plus you had the others whose signals were available to many listeners within the DC Metro like Baltimore's B-104 and K-106 and Richmond's Q-94. Even the then-two CHR powerhouses in Hampton Roads (Z104 and WGH-FM 97 Star ) their singal was available to some listeners at the time as far north as Fredericksburg. Of course Frederick still had Z104 at the time and out west Hagerstown ( WQCM ), Chambersburg ( Z-95 ), Cumberland (GO 106 ), Winchester ( 99.3 The Fox ), Martinsburg ( WKMZ) and Harrisonburg ( Q101 ), each of those towns all had their CHR stations on FM as well. I guess with all that competition even with history being on their side, I guess I can see why WPGC didn't do the CHR thing.
There was a lot of Top 40 stations in the region back in those days and sadly with the exception of Richmond's Q94 and somewhat Harrisonburg's Q101 , none of the stations who did CHR back then are doing it now.