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Format Change On The Way To WMSR Muscle Shoals

R

R.D.P.

URBan Radio Broadcasting AAA “Star 94.9” WMSR-FM Collinwood TN/Muscle Shoals AL appears to be on the verge of a format change. WMSR-FM had made national headlines when a stunt tied to its flip from CHR to AAA led local listeners to believe that the “space aliens that had hijacked the station” were going to bomb local schools. Now that AAA format appears headed for some kind of change as the station has gone jockless and has dropped the syndicated Kidd Kraddick Morning Show. URBan Radio President Kevin Wagner registered 949TheX.com last week for the station.

Read More At: https://radioinsight.com/blog/headl...rmat-change-on-the-way-to-wmsr-muscle-shoals/

Dan <><
 
The 94.9 The X re-branding happened today, a friend tipped me off to it. Looks like the format is the same, though. I saw their Facebook page. People are pissed at losing Kidd Kraddick, and the new logo is a carbon-copy of the old 107.7 The X logo from WRAX in Birmingham.
 
yup....i streamed a bit over the weekend. sounds like format is basically the same. back in the day, the "X" broke quite a few new artists. Some of what I read about WMSR is they're in the same biz doing that in muscle shoals.
 
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