Will there be any format changes after the holidays?
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Format changes??
- Thread starter charles1234
- Start date
I'm going out on a limb, and predicting a English/Korean KPOP Formatted Station somewhere in 2022. BTS winning artist of the year at the AMA's this year, the number of music and fan merch stores cropping up in Malls and such. And it's not just Korean kids buying the music stateside this last year. It could be FM's new "bright and shiny" this next year.
We had a Korean act top the charts not that long ago. Remember "Gangnam Style"? It didn't start anything "bright and shiny" on American radio, and the perpetrator of that crude attempt at music, Psy, faded into deserved obscurity everywhere but Korea.
KPOP had come a long way in the nearly 10 years since Psy. The groups, the videos, the merchandise, the still steadily growing fan base outside South Korea. The genre has grown, become more diverse musically. Psy was more of a middle-aged novelty act than anything else. The current hit making acts are all young, with music ranging from high energy dance songs to ballads. BTS and their female counterparts, TWICE are touring the US in 2022 in already fast selling arena concerts. South Korean acts were also fairly represented at the last IHeart Music Festival. This is no overnight sensation in mainstream US music. It's been on slow build, but one that just keeps growing.
There is an Asian Pop station in Honolulu - a market where you would expect the format to do as well as it's going to do anywhere.
The station has averaged a 0.6 share this year, and has never gotten over a 0.9 share.
The station has averaged a 0.6 share this year, and has never gotten over a 0.9 share.
Somewhere in general, or somewhere in DFW?
I can see a station like this in a scrappy, lower-powered signal that can score a dedicated audience. But more likely in New York or LA before anywhere else.There is an Asian Pop station in Honolulu - a market where you would expect the format to do as well as it's going to do anywhere.
The station has averaged a 0.6 share this year, and has never gotten over a 0.9 share.
The benefit of this format is that it can target notoriously fragmented Asian audiences, but also White and Hispanic audience who enjoy this type of music.
IMO, WQBU in New York would have been a great place for this format. It is strongest in the Eastern boroughs which have a big Asian population. Meruelo could give this format a try in their 93.5 twin signals if they are intent on killing of KLLI and moving KDAY there, though they'd be missing Orange County.
Why would they kill KLLI? It is doing quite well in its target demos.
Asian Pop would have to make a major impact on CHR playlists before any station would consider making it a separate format.
Having said that, the music industry is probably overdue for "the next big thing." The Rhythmic/Rap/Hip-Hop triumvirate has had a stranglehold for a very long time. I'm thinking of change along the lines of the British Invasion of the mid-1960s and the New Wave of the early 1980s.
I distinctly recall you saying that station was doing horrible, sub 0.2 shares that spelled a death knell to the station. But I had missed your commentary that KLLI fixed the music mix for LA and was doing better now, even with the mismatched morning show. My apologies.
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