Format Finder in the Field

[biffhenderson]

Interesting....received a phone call at the house tonight to question my radio listening habits. The survey conductor wanted to know if I was more likely to listen to a new station that played music from "Tim McGraw, Rascal Flatts, and Brooks and Dunn" or a station that plays current music from artists like "Kelly Clarkson, Rob Thomas, and Christina Aguilera". Wonder who might be currently conducting a format finder?

 

[AQH]

Interesting....received a phone call at the house tonight to question my radio listening habits. The survey conductor wanted to know if I was more likely to listen to a new station that played music from "Tim McGraw, Rascal Flatts, and Brooks and Dunn" or a station that plays current music from artists like "Kelly Clarkson, Rob Thomas, and Christina Aguilera". Wonder who might be currently conducting a format finder?

That reads more like a simple face-off question. Looks like Star is trying to gauge the 25-54 impact of The Wolf.

 

[TakeItFromMe]

No question KBKS is doing the study with a screener like Christina, Kelly and Rob Thomas. No one would be nuts enough to go Country since there are three in the market already with KMPS, WOLF and Q Country.

I wonder if JACK is deciding to flip HOT/AC to take on STAR, since STAR's numbers are going through the roof, or doing a flanker Country to protect KMPS. If JACK went Young Country the combo of KMPS and JACK Country would put WOLF out of business. Smart move.

If they go HOT/AC they combo well with KBKS and knock out STAR.

 

[OttoM]

If JACK went Young Country the combo of KMPS and JACK Country would put WOLF out of business

If Jack goes Young Country it's proof history DOES repeat itself.