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Format Flip @ Noon -- KJUL
- Thread starter rondevou
- Start date
> Scoop of the day .... KJUL to flip format today at noon.
> Welcome to Coyote 104.3. Good source has shared the
> information.
>
From stonage.yes.com
12:07 PM DIERKS BENTLEY What Was I Thinkin'
12:04 PM BROOKS & DUNN Play Something Country
12:01 PM TOBY KEITH How Do You Like Me Now?!
11:54 AM THE EVERLY BROTHERS Crying In The Rain
And here's what it says on KJUL's website...
Dear KJUL Listener,
Beasley Broadcast Group sincerely regrets the necessity to change the music programming on 104.3 KJUL-FM.
We are aware of how much the "Great Music' format has meant to listeners like you throughout Las Vegas and Southern Nevada over the last 10 years.
Unfortunately, recent shifts in the demographic characteristics in the Las Vegas market caused KJUL's audience levels to decline. Please know that the decision to change the programming was not made lightly.
We thank you for your past loyal support and we hope that you will sample our new Country Music format. Country music has been called "America's Music" and is enjoying great popularity among adult listeners throughout the United States.
<P ID="edit"><FONT class="small">Edited by jh on 10/03/05 07:30 PM.</FONT></P>
> Welcome to Coyote 104.3. Good source has shared the
> information.
>
From stonage.yes.com
12:07 PM DIERKS BENTLEY What Was I Thinkin'
12:04 PM BROOKS & DUNN Play Something Country
12:01 PM TOBY KEITH How Do You Like Me Now?!
11:54 AM THE EVERLY BROTHERS Crying In The Rain
And here's what it says on KJUL's website...
Dear KJUL Listener,
Beasley Broadcast Group sincerely regrets the necessity to change the music programming on 104.3 KJUL-FM.
We are aware of how much the "Great Music' format has meant to listeners like you throughout Las Vegas and Southern Nevada over the last 10 years.
Unfortunately, recent shifts in the demographic characteristics in the Las Vegas market caused KJUL's audience levels to decline. Please know that the decision to change the programming was not made lightly.
We thank you for your past loyal support and we hope that you will sample our new Country Music format. Country music has been called "America's Music" and is enjoying great popularity among adult listeners throughout the United States.
<P ID="edit"><FONT class="small">Edited by jh on 10/03/05 07:30 PM.</FONT></P>
D
docwalker13
Guest
> > Scoop of the day .... KJUL to flip format today at noon.
>
> > Welcome to Coyote 104.3. Good source has shared the
>
> > information.
> >
>
> And here's what it says on KJUL's website...
>
>
> Dear KJUL Listener,
>
> Beasley Broadcast Group sincerely regrets the necessity to
> change the music programming on 104.3 KJUL-FM.
>
> We are aware of how much the "Great Music' format has meant
> to listeners like you throughout Las Vegas and Southern
> Nevada over the last 10 years.
>
> Unfortunately, recent shifts in the demographic
> characteristics in the Las Vegas market caused KJUL's
> audience levels to decline. Please know that the decision
> to change the programming was not made lightly.
>
> We thank you for your past loyal support and we hope that
> you will sample our new Country Music format. Country music
> has been called "America's Music" and is enjoying great
> popularity among adult listeners throughout the United
> States.
So It's Coyote Country 104.3 "the best country"!??? That's the strongest they can do? Against KWNR? C'mon. Let's go back to sleep.
>
> > Welcome to Coyote 104.3. Good source has shared the
>
> > information.
> >
>
> And here's what it says on KJUL's website...
>
>
> Dear KJUL Listener,
>
> Beasley Broadcast Group sincerely regrets the necessity to
> change the music programming on 104.3 KJUL-FM.
>
> We are aware of how much the "Great Music' format has meant
> to listeners like you throughout Las Vegas and Southern
> Nevada over the last 10 years.
>
> Unfortunately, recent shifts in the demographic
> characteristics in the Las Vegas market caused KJUL's
> audience levels to decline. Please know that the decision
> to change the programming was not made lightly.
>
> We thank you for your past loyal support and we hope that
> you will sample our new Country Music format. Country music
> has been called "America's Music" and is enjoying great
> popularity among adult listeners throughout the United
> States.
So It's Coyote Country 104.3 "the best country"!??? That's the strongest they can do? Against KWNR? C'mon. Let's go back to sleep.
> So It's Coyote Country 104.3 "the best country"!??? That's
> the strongest they can do? Against KWNR? C'mon. Let's go
> back to sleep.
ZZZZZZZZZZZZZZ.
Smart move. Beasley blows up a consistently Top 5 ranked station (demo agruments aside), yet keeps the lackluster format intact on 102.7. Go figure. Sounds like KWNR has nothing to worry about.
Now where does poor John Tesh go?
LF
> the strongest they can do? Against KWNR? C'mon. Let's go
> back to sleep.
ZZZZZZZZZZZZZZ.
Smart move. Beasley blows up a consistently Top 5 ranked station (demo agruments aside), yet keeps the lackluster format intact on 102.7. Go figure. Sounds like KWNR has nothing to worry about.
Now where does poor John Tesh go?
LF
>
> Smart move. Beasley blows up a consistently Top 5 ranked
> station (demo agruments aside), yet keeps the lackluster
> format intact on 102.7. Go figure. Sounds like KWNR has
> nothing to worry about.
102.7 is Beasley's highest billing station in the cluster. KJUL is the lowest.
In fact, 102.7 was the 4th highest biller in Lv last year, while KJUL was 13th, and declining form its highest billing point, which was in 2000.
The issue is that KJUL was a tough and increasingly tougher sell, As the demos and ethnicity of Las Vegas change, it was pretty much just a question of time.
> Smart move. Beasley blows up a consistently Top 5 ranked
> station (demo agruments aside), yet keeps the lackluster
> format intact on 102.7. Go figure. Sounds like KWNR has
> nothing to worry about.
102.7 is Beasley's highest billing station in the cluster. KJUL is the lowest.
In fact, 102.7 was the 4th highest biller in Lv last year, while KJUL was 13th, and declining form its highest billing point, which was in 2000.
The issue is that KJUL was a tough and increasingly tougher sell, As the demos and ethnicity of Las Vegas change, it was pretty much just a question of time.
> In fact, 102.7 was the 4th highest biller in Lv last year,
> while KJUL was 13th
If KSTJ was #4 in revenue, yet #17 (or whatever) in the ratings, then the sales staff there was obviously on the ball. On the other hand, if KJUL was #3 in the ratings, yet #13 in revenue, the sales staff there was asleep on the job.
> The issue is that KJUL was a tough and increasingly tougher
> sell, As the demos and ethnicity of Las Vegas change, it was
> pretty much just a question of time.
Perhaps, but what does the future hold for STAR in the face on an all out attack from JACK? Just as listeners grew tired of all-70's stations and of Jammin' Oldies, they'll grow tired of all-80's too. There's only so much Huey Lewis & The News an average human can take.
LF
> while KJUL was 13th
If KSTJ was #4 in revenue, yet #17 (or whatever) in the ratings, then the sales staff there was obviously on the ball. On the other hand, if KJUL was #3 in the ratings, yet #13 in revenue, the sales staff there was asleep on the job.
> The issue is that KJUL was a tough and increasingly tougher
> sell, As the demos and ethnicity of Las Vegas change, it was
> pretty much just a question of time.
Perhaps, but what does the future hold for STAR in the face on an all out attack from JACK? Just as listeners grew tired of all-70's stations and of Jammin' Oldies, they'll grow tired of all-80's too. There's only so much Huey Lewis & The News an average human can take.
LF
C
collinsradio
Guest
-- KJUL/billing
> >
Okay. 13th. Where did KXNT place in the billing
race? They have similiar demographics as KJUL.
Moreover, why is the 35-64 demo blown off for
music stations but embraced by N/T. Most N/T's
are flat out talking to 50+ listeners, with a
huge portion 65+.
> >
Okay. 13th. Where did KXNT place in the billing
race? They have similiar demographics as KJUL.
Moreover, why is the 35-64 demo blown off for
music stations but embraced by N/T. Most N/T's
are flat out talking to 50+ listeners, with a
huge portion 65+.
D
dabuzz
Guest
FINALLY! Someone has the cajones to go after KWNR. I'll be honest I never thought Beasley would be the ones to do it. Good luck guys this will not be easy. I'm interested to see what Beasley does to support such a venture.
Kudos..even as all of Sun City weeps. I hear they're going to have a moment of silence during bingo at Arizona Charlies tonight.
Kudos..even as all of Sun City weeps. I hear they're going to have a moment of silence during bingo at Arizona Charlies tonight.
> > In fact, 102.7 was the 4th highest biller in Lv last year,
>
> > while KJUL was 13th
>
> If KSTJ was #4 in revenue, yet #17 (or whatever) in the
> ratings, then the sales staff there was obviously on the
> ball. On the other hand, if KJUL was #3 in the ratings, yet
> #13 in revenue, the sales staff there was asleep on the job.
KSTJ has been 6th to 8th in 25-54, and even more efficient delivering its narrow target. KJUL is outside the top 20 in 25-54.
If advertisers don't want 55+, having less than a one share below 55 will not get you anywhere. And no amount of sales skills can make that awful demo collection that KJUL had salable.
> Perhaps, but what does the future hold for STAR in the face
> on an all out attack from JACK?
That is competition, at least in sales demos. One will win, one won't. If there is enough money, and deep enough, both will do well.
> Just as listeners grew
> tired of all-70's stations and of Jammin' Oldies, they'll
> grow tired of all-80's too. There's only so much Huey Lewis
> & The News an average human can take.
Jammin Oldies was never intended to be a general market format... many owners made a big mistake on that one. On the other hand, it is #1 25-54 in San Antonio, and will probably hold that positionfor a long time.
>
> > while KJUL was 13th
>
> If KSTJ was #4 in revenue, yet #17 (or whatever) in the
> ratings, then the sales staff there was obviously on the
> ball. On the other hand, if KJUL was #3 in the ratings, yet
> #13 in revenue, the sales staff there was asleep on the job.
KSTJ has been 6th to 8th in 25-54, and even more efficient delivering its narrow target. KJUL is outside the top 20 in 25-54.
If advertisers don't want 55+, having less than a one share below 55 will not get you anywhere. And no amount of sales skills can make that awful demo collection that KJUL had salable.
> Perhaps, but what does the future hold for STAR in the face
> on an all out attack from JACK?
That is competition, at least in sales demos. One will win, one won't. If there is enough money, and deep enough, both will do well.
> Just as listeners grew
> tired of all-70's stations and of Jammin' Oldies, they'll
> grow tired of all-80's too. There's only so much Huey Lewis
> & The News an average human can take.
Jammin Oldies was never intended to be a general market format... many owners made a big mistake on that one. On the other hand, it is #1 25-54 in San Antonio, and will probably hold that positionfor a long time.
> FINALLY! Someone has the cajones to go after KWNR. I'll be
> honest I never thought Beasley would be the ones to do it.
As I noted in a post several months ago, Beasley knows how to do country. They have good country stations in Philadelphia and Miami, neither of which are country markets. But I never thought they'd blow up KJUL to do it here.
LF
> honest I never thought Beasley would be the ones to do it.
As I noted in a post several months ago, Beasley knows how to do country. They have good country stations in Philadelphia and Miami, neither of which are country markets. But I never thought they'd blow up KJUL to do it here.
LF
Re: -- KJUL/billing
> > >
> Okay. 13th. Where did KXNT place in the billing
> race?
About a million lower than KJUL... very low.
> They have similiar demographics as KJUL.
> Moreover, why is the 35-64 demo blown off for
> music stations but embraced by N/T. Most N/T's
> are flat out talking to 50+ listeners, with a
> huge portion 65+.
Most decent N/T stations sell the 25-54, which is usually pretty good, although top heavy, if they win. They also seem to be the only stations that can pick up what there is of non-age limited revenue or over-55 dollars.
> > >
> Okay. 13th. Where did KXNT place in the billing
> race?
About a million lower than KJUL... very low.
> They have similiar demographics as KJUL.
> Moreover, why is the 35-64 demo blown off for
> music stations but embraced by N/T. Most N/T's
> are flat out talking to 50+ listeners, with a
> huge portion 65+.
Most decent N/T stations sell the 25-54, which is usually pretty good, although top heavy, if they win. They also seem to be the only stations that can pick up what there is of non-age limited revenue or over-55 dollars.
> > FINALLY! Someone has the cajones to go after KWNR. I'll
> be
> > honest I never thought Beasley would be the ones to do it.
>
>
> As I noted in a post several months ago, Beasley knows how
> to do country. They have good country stations in
> Philadelphia and Miami, neither of which are country
> markets. But I never thought they'd blow up KJUL to do it
> here.
KJUL can't have been making much money the last few years, and probably was close to bleeding... they were probably forced into the decision.
> be
> > honest I never thought Beasley would be the ones to do it.
>
>
> As I noted in a post several months ago, Beasley knows how
> to do country. They have good country stations in
> Philadelphia and Miami, neither of which are country
> markets. But I never thought they'd blow up KJUL to do it
> here.
KJUL can't have been making much money the last few years, and probably was close to bleeding... they were probably forced into the decision.
> FINALLY! Someone has the cajones to go after KWNR.
Why would you need wooden crates to compete with KWNR?
> Kudos..even as all of Sun City weeps. I hear they're going
> to have a moment of silence during bingo at Arizona Charlies
> tonight.
I heard they are cancelling tonight's ambulance races out of respect.
Why would you need wooden crates to compete with KWNR?
> Kudos..even as all of Sun City weeps. I hear they're going
> to have a moment of silence during bingo at Arizona Charlies
> tonight.
I heard they are cancelling tonight's ambulance races out of respect.
Re: AM Billing
> > > >
> > Okay. 13th. Where did KXNT place in the billing
> > race?
>
> About a million lower than KJUL... very low.
>
> > They have similiar demographics as KJUL.
> > Moreover, why is the 35-64 demo blown off for
> > music stations but embraced by N/T. Most N/T's
> > are flat out talking to 50+ listeners, with a
> > huge portion 65+.
>
> Most decent N/T stations sell the 25-54, which is usually
> pretty good, although top heavy, if they win. They also seem
> to be the only stations that can pick up what there is of
> non-age limited revenue or over-55 dollars.
>
Is 920 KBAD the top billing AM station in Vegas? I hear so many spots on that station (although many are from mom and pop type businesses), it sounds like KBAD (or the KBAD/KENO sports combo) is billing more than KXNT. I have always heard sports is a good power ratio format, low ratings but high billing since it's a desireable and specialzed audience.
> > > >
> > Okay. 13th. Where did KXNT place in the billing
> > race?
>
> About a million lower than KJUL... very low.
>
> > They have similiar demographics as KJUL.
> > Moreover, why is the 35-64 demo blown off for
> > music stations but embraced by N/T. Most N/T's
> > are flat out talking to 50+ listeners, with a
> > huge portion 65+.
>
> Most decent N/T stations sell the 25-54, which is usually
> pretty good, although top heavy, if they win. They also seem
> to be the only stations that can pick up what there is of
> non-age limited revenue or over-55 dollars.
>
Is 920 KBAD the top billing AM station in Vegas? I hear so many spots on that station (although many are from mom and pop type businesses), it sounds like KBAD (or the KBAD/KENO sports combo) is billing more than KXNT. I have always heard sports is a good power ratio format, low ratings but high billing since it's a desireable and specialzed audience.
> Scoop of the day .... KJUL to flip format today at noon.
> Welcome to Coyote 104.3. Good source has shared the
> information.
>
Where do you think the KJUL listeners will end up? I realize they are not a prime advertsing demo, but still it's large group of listeners that will be finding new stations to listen to. My guess is that KSNE, KQOL, KXNT, and KDWN will pick up many of the displaced KJUL listeners.
> Welcome to Coyote 104.3. Good source has shared the
> information.
>
Where do you think the KJUL listeners will end up? I realize they are not a prime advertsing demo, but still it's large group of listeners that will be finding new stations to listen to. My guess is that KSNE, KQOL, KXNT, and KDWN will pick up many of the displaced KJUL listeners.
Re: AM Billing
>
> Is 920 KBAD the top billing AM station in Vegas? I hear so
> many spots on that station (although many are from mom and
> pop type businesses), it sounds like KBAD (or the KBAD/KENO
> sports combo) is billing more than KXNT. I have always heard
> sports is a good power ratio format, low ratings but high
> billing since it's a desireable and specialzed audience.
>
KBAD is about 15th in billing, which is not "bad" considering how fragmented the AM market there is.
Remeber, ad rates are commensurate with the size of the audience and its desirability. So KBAD can sell lots of low rate spots to local accounts without great ratings and still make lots of meney and not have to worry about ratings. For such an AM, this is a good position to be in... not terribly expensive programming and a good local sales vehicle that does not break a client's budget, but which gets good results, too.
>
> Is 920 KBAD the top billing AM station in Vegas? I hear so
> many spots on that station (although many are from mom and
> pop type businesses), it sounds like KBAD (or the KBAD/KENO
> sports combo) is billing more than KXNT. I have always heard
> sports is a good power ratio format, low ratings but high
> billing since it's a desireable and specialzed audience.
>
KBAD is about 15th in billing, which is not "bad" considering how fragmented the AM market there is.
Remeber, ad rates are commensurate with the size of the audience and its desirability. So KBAD can sell lots of low rate spots to local accounts without great ratings and still make lots of meney and not have to worry about ratings. For such an AM, this is a good position to be in... not terribly expensive programming and a good local sales vehicle that does not break a client's budget, but which gets good results, too.
> > Scoop of the day .... KJUL to flip format today at noon.
>
> > Welcome to Coyote 104.3. Good source has shared the
>
> > information.
> >
>
>
> Where do you think the KJUL listeners will end up? I realize
> they are not a prime advertsing demo, but still it's large
> group of listeners that will be finding new stations to
> listen to. My guess is that KSNE, KQOL, KXNT, and KDWN will
> pick up many of the displaced KJUL listeners.
>
KJUL was billing more than half the stations in the market. Either one of the more rimshotty FMs or an AM could take the format and take some of the revenue, too. Standards may not sell well with agency accounts and transactional, targeted buys, but it works for many small businesses and services that do want to reach the 55+ audience. With a large retirement community in the area, it would make sense for someoen to capture this format quickly...maybe even acquire the name and calls. In some cases, a company that abandons a format may want to do this for free, since it diminishes any bad publicity and lets the move on quickly.
>
> > Welcome to Coyote 104.3. Good source has shared the
>
> > information.
> >
>
>
> Where do you think the KJUL listeners will end up? I realize
> they are not a prime advertsing demo, but still it's large
> group of listeners that will be finding new stations to
> listen to. My guess is that KSNE, KQOL, KXNT, and KDWN will
> pick up many of the displaced KJUL listeners.
>
KJUL was billing more than half the stations in the market. Either one of the more rimshotty FMs or an AM could take the format and take some of the revenue, too. Standards may not sell well with agency accounts and transactional, targeted buys, but it works for many small businesses and services that do want to reach the 55+ audience. With a large retirement community in the area, it would make sense for someoen to capture this format quickly...maybe even acquire the name and calls. In some cases, a company that abandons a format may want to do this for free, since it diminishes any bad publicity and lets the move on quickly.
Re: -- KJUL/billing
> > >
> Okay. 13th. Where did KXNT place in the billing
> race? They have similiar demographics as KJUL.
> Moreover, why is the 35-64 demo blown off for
> music stations but embraced by N/T. Most N/T's
> are flat out talking to 50+ listeners, with a
> huge portion 65+.
>
Because all of the corporate radio asses care about is 25-54 and nothing else!!
> > >
> Okay. 13th. Where did KXNT place in the billing
> race? They have similiar demographics as KJUL.
> Moreover, why is the 35-64 demo blown off for
> music stations but embraced by N/T. Most N/T's
> are flat out talking to 50+ listeners, with a
> huge portion 65+.
>
Because all of the corporate radio asses care about is 25-54 and nothing else!!
Re: Wrong again.
> >
> Because all of the corporate radio asses care about is 25-54
> and nothing else!!
>
Another person who blames radio for what is am advertiser marketing issue.
If advertisers do not want to buy over-55 audiences, radio is not at fault.
Commercial radio has to program to the audience groups advertisers are interested in reaching. 55+ is not one of them.
> >
> Because all of the corporate radio asses care about is 25-54
> and nothing else!!
>
Another person who blames radio for what is am advertiser marketing issue.
If advertisers do not want to buy over-55 audiences, radio is not at fault.
Commercial radio has to program to the audience groups advertisers are interested in reaching. 55+ is not one of them.
M
M-ONeil
Guest
Whose Programming? and is it live or tracked?
> Scoop of the day .... KJUL to flip format today at noon.
> Welcome to Coyote 104.3. Good source has shared the
> information.
>
> Scoop of the day .... KJUL to flip format today at noon.
> Welcome to Coyote 104.3. Good source has shared the
> information.
>
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