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Format Flip "Trial Balloon"?

This from the 1320 WARL web site:

We are thinking about adding the "Timeless Cool Music" format to our station, particularly at night. If you get a chance, please Google the home page and listen. Let us know if you'd like to hear the music on WARL. Your feedback will help us decide.

http://www.timelesscoolmusic.com/Sample_Hour.html

If this sample hour is any indication, I actually would listen......but this format would probably be better suited to 990......assuming WALE ever makes it back to the air.
 
With local presence during AM/PM drive and local news, this indeed could work on 990. 1320 should go back to being an Attleboro station, not a Providence rimshot.
 
DG02816 said:
With local presence during AM/PM drive and local news, this indeed could work on 990. 1320 should go back to being an Attleboro station, not a Providence rimshot.

I think Timeless Cool could have a niche audience on 990.
 
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