This is exactly why I liked ThomasEstefan's idea that KTLA should've done it with its Morning News in the early 1990s. It was the least newsy news broadcast on the air in L.A. Most days, the anchors all but seemed to "phone in" a handful of headline/weather/traffic reads and reports amidst the otherwise pure ocean of predominately horsing around, gossip, commentary, and chit chat they truly focused on. Absent the video, I think those broadcasts could've worked on the theater-of-the-mind medium that is radio, as they had a theatrical quality to them. Something would happen on the set that would snowball into a meme that persisted throughout the entire show, and lots of viewers would hang around to see how it played out. People having to shut off their televisions and get in the car to head to work would've probably liked being able to hear how all that silliness played out as a next best thing. Old time radio shows made money letting audiences visualize things like a kooky character reclining in a spinning swivel chair, guzzling cans of cool whip. Maybe 710, 790, or even 980 could've made the same money letting people visualize Mark Kriski every time he did the same thing.There was briefly a fad of simulcasting TV newscasts on radio during drive times in the 1990s. Never happened in L.A., apart from a Spanish-language simulcast of Channel 4 on KALI (before SAP channel translations).
Failed in every market where it was tried. The most essential issue is that TV is visual. There’s always going to be “watch closely” or “look at this amazing video”, which is frustrating for anyone who can’t.
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