Format holes in Columbia?

[DudeFan]

I don't know how accurate my memory is now when it comes to the music mix, but I seem to recall that at sign on, it was heavily 50's/pre-Beatle's 60's when it signed on the air, with some post-Beatles thrown in. For that day/era I think you would call it pretty much an oldies format. The imaging and everything was focused on Gold AC, rather than trying to be a throwback Top 40 station. At 19, I thought it was dreadful. Time shows otherwise, since WOMG is now in its 20th year.

 

[Al Timiter]

Robyn and DudeFan: In reading your posts since mine, I now understand what you meant in reference to Gold-AC. I thought the format you were referencing was an A/C that played a lot of gold but now I see that you meant a format with softer, older A/C titles. I was disappointed at first that the format in general didn't play more edgier stuff. Glad we got that cleared up and in a civil manner, unlike the board over at AllAccess. And yes, in the beginning WOMG played a lot of pre-Beatles music, a whole lotta' mid 60's and just a smattering of seventies. That was pretty much the norm for Oldies then. There were some bizarre 70's choices too: "I Got A Line on You" by Spirit and "Tragedy"by the Bee Gees being two examples.

 

[RobynWattsV2.0]

The 70s music really came toward the end of Magic before Willie B. Goode started consulting the station in 1991, leading to the re-launch as Oldies 103.

As far as presentation, I assumed that they wanted an AC-type in order to keep the sound of the station more contemporary while playing Oldies.

Robyn

 

[DudeFan]

Ed Shane was the original consultant. Then, as now, the concern stated to all of us was that they wanted to avoid being perceived as a "old folks" station. Old wine, new bottles, eh?

 

[Gatekeeper007]

I have never figured out why playing a mix of older music makes some people think at it's an old folks station. Since we play a mix of traditional to modern country every so often I will have someone mention that we are an old folks station and I have to admit when first came on the air years ago I thought we would have mostly an older crowd but I was wrong we have people of all ages listening, as a matter of fact as I type this a tree trimming company just went by the station and blew the horn at us as they passed and the oldest person on that crew might be thirty. Anyway I still hear this every once in a while mostly from new people that move into the area and start listening to us, hay at least their listening.