Format Holes in the Bay area

[e-dawg]

Now 106.9 is Classic Hits. Now were are down to 3 format holes.

1. CHR-POP
2. Oldies
3. Adult Standard

or

4. Contempoary Christian Music.

 

[XCountry285]

CHR-Pop is a very big hole to fill. But, it could happen if Wild 94.9 would tweak itself to add more rock and pop songs on it's charts and a lot less hip hop so it's balanced.

 

[BossRadioDJ]

Now 106.9 is Classic Hits. Now were are down to 3 format holes.

1. CHR-POP
2. Oldies
3. Adult Standard
or
4. Contempoary Christian Music.

Forget true Oldies (Fifties and Sixties variety) in the Bay Area ... unless the KOMY/1340 programming is moved to KSCO/1080, which *should* be audible up the Peninsula to San Francisco and over in the Eastbay.

CHR/Pop? MOViN 99.7 might be leaning that way...

Adult Standards? The best (or worst, depending on your POV) you might get is an Internet revival of KABL, which is currently in the works. On the air locally? Not bloody likely in the near future.

Contemporary Christian? I'll defer to someone else on that format. Or maybe Harold Camping will flip KEAR/610...

Nah.

DJ

 

[paulsecic]

Now 106.9 is Classic Hits. Now were are down to 3 format holes.

1. CHR-POP
2. Oldies
3. Adult Standard
or
4. Contempoary Christian Music.

Forget true Oldies (Fifties and Sixties variety) in the Bay Area ... unless the KOMY/1340 programming is moved to KSCO/1080, which *should* be audible up the Peninsula to San Francisco and over in the Eastbay.

CHR/Pop? MOViN 99.7 might be leaning that way...

Adult Standards? The best (or worst, depending on your POV) you might get is an Internet revival of KABL, which is currently in the works. On the air locally? Not bloody likely in the near future.

Contemporary Christian? I'll defer to someone else on that format. Or maybe Harold Camping will flip KEAR/610...

Nah.

DJ

KABL is coming back? CC? Nah, they dumped it in January.

 

[asstprince]

I can sort of see Moving trying to fill CHR-POP, but I think they are failing and it is just matters of time that Moving will be history.

Contemporary Christian Music.... It would be an interesting format hole to fill, since we have K-Love and Air One and both of them seems to be doing alright.

 

[sfradio]

I can sort of see Moving trying to fill CHR-POP, but I think they are failing and it is just matters of time that Moving will be history.

Contemporary Christian Music.... It would be an interesting format hole to fill, since we have K-Love and Air One and both of them seems to be doing alright.

well look at how long Alice has been failing and it is still there

 

[RadioCrusader]

I don't think any of you OG crybabies have even heard the younger skewing radio stations in this market... the comments you make on this board concerning KMEL, KITS, KYLD are more often than not unfounded and totally off base.

Kyld is so far up KIIS's a** it's not even funny. The only differnce in the 2 stations is Elliot Yamin on KIIS and Mariah Carey/Bone on KYLD-

i hate the stations in this market just as much as the next person, but lets at least get our facts straight.

 

[dharmadoug]

CHR-Pop is a very big hole to fill. But, it could happen if Wild 94.9 would tweak itself to add more rock and pop songs on it's charts and a lot less hip hop so it's balanced.

KYLD was trying that for a while, and none of that music came back strong in the research and music tests. While CHR-POP is strong in other markets, its not really the thing here in the bay. Star 1013 is doing a pretty good job with the -skewing stuff.

 

[BossRadioDJ]

KABL is coming back? CC? Nah, they dumped it in January.

(Whistles quietly to himself while looking skyward...)

DJ

 

[Marv-L.A.]

Would a CHR/Pop station get any better 12-17 or 18-34 numbers than either KYLD or KMEL? Most of the CHR/Pop stations in our twenty largest cities have superb 18-34 numbers but certainly aren't mass-appeal powerhouses that the format used to be loaded with from coast to coast.

 

[pappy97]

Would a CHR/Pop station get any better 12-17 or 18-34 numbers than either KYLD or KMEL? Most of the CHR/Pop stations in our twenty largest cities have superb 18-34 numbers but certainly aren't mass-appeal powerhouses that the format used to be loaded with from coast to coast.

Why did Z95.7 fail in the Bay Area in the late 90's? I really enjoyed their CHR/POP format.

I know in the Fremont area 89.3 KOHL does CHR/POP format, but many believe it has gone downhill in the last decade. I for one am surprised we don't have a CHR/POP station covering the entire SF Bay Area (or most of it).

Other markets don't have nearly as many hip hop/urban or alt/rock stations in favor of CHR/POP stations (some that lean towards hip hop, and others than lean towards alt, but with substantial overlap).

 

[tripton99]

The 12 year old and the 34 year old have nothing musically in common. Never did BTW. The only way to make it in competitive commercial radio is to win/dominate in a narrow demographic or psycho-graphic and a 21 year spread hasn't a chance in these times.
As an old fart, I have always wondered how you can make money targeting teens, no matter how many teens you can attract. Is there really enough ad dollars to justify a full-time station in the fifth largest radio market?

 

[Marv-L.A.]

With CHR/Pop, CHR/Rhythmic and Urban stations targeting the same 12-34 and 18-34 target demos since CHR/Pop started loading up on rap/rhythmic stuff and abandoning its core objective as a MASS-APPEAL format (12+, 18-49, 25-54, etc.) in the late eighties/early nineties, there's PLENTY of room for all of the other formatted radio stations out there to pursue the adults.

Twelve year olds AND 40 year old olds had NO problem listening to top 40 radio throughout the sixties, seventies & eighties before CHR/Pop stations narrowed their target audiences beginning in the very late eighties in an attempt to do battle with CHR/Rhythmic stations who'd swiped TONS of their teen audiences.

Since the percentage of music which CHR/Pop stations currently share with both AC and Country stations has NEVER been lower, its no wonder that the percentage of music which AC & Country stations share has been substantially higher for SEVERAL years running.

Small wonder that there are roughly HALF as many CHR/Pop stations today as there were in 1987, and while some of the CHR/Pop stations launched since then have had some success, you just don't see those stations racking up the double-digit shares that CHR/Pop powerhouses from coast-to-coast enjoyed throughout the sixties, seventies and eighties.

 

[sfradio]

Would a CHR/Pop station get any better 12-17 or 18-34 numbers than either KYLD or KMEL? Most of the CHR/Pop stations in our twenty largest cities have superb 18-34 numbers but certainly aren't mass-appeal powerhouses that the format used to be loaded with from coast to coast.

Why did Z95.7 fail in the Bay Area in the late 90's? I really enjoyed their CHR/POP format.

I know in the Fremont area 89.3 KOHL does CHR/POP format, but many believe it has gone downhill in the last decade. I for one am surprised we don't have a CHR/POP station covering the entire SF Bay Area (or most of it).

Other markets don't have nearly as many hip hop/urban or alt/rock stations in favor of CHR/POP stations (some that lean towards hip hop, and others than lean towards alt, but with substantial overlap).

It didn't fail, it was really Bonneville's fault, they flipped it when hip hop was going to chr

 

[1069_KIFR]

There is another format hole in the Bay Area Radio Scene......

FM Talk! ;D :-\

 

[CHRles]

Would a CHR/Pop station get any better 12-17 or 18-34 numbers than either KYLD or KMEL? Most of the CHR/Pop stations in our twenty largest cities have superb 18-34 numbers but certainly aren't mass-appeal powerhouses that the format used to be loaded with from coast to coast.

Why did Z95.7 fail in the Bay Area in the late 90's? I really enjoyed their CHR/POP format.

I know in the Fremont area 89.3 KOHL does CHR/POP format, but many believe it has gone downhill in the last decade. I for one am surprised we don't have a CHR/POP station covering the entire SF Bay Area (or most of it).

Other markets don't have nearly as many hip hop/urban or alt/rock stations in favor of CHR/POP stations (some that lean towards hip hop, and others than lean towards alt, but with substantial overlap).

It didn't fail, it was really Bonneville's fault, they flipped it when hip hop was going to chr

Bingo! Z-95.7's CHR sound was pretty much the most successful format on 95.7 in years. Bonneville with their uber-conservative mindset had trouble doing CHR when Hip Hop was all the rage on the format.

 

[CHRles]

Twelve year olds AND 40 year old olds had NO problem listening to top 40 radio throughout the sixties, seventies & eighties before CHR/Pop stations narrowed their target audiences beginning in the very late eighties in an attempt to do battle with CHR/Rhythmic stations who'd swiped TONS of their teen audiences.

12 yr olds and 40 year olds didn't have a lot of choices on the radio back in the 60s.

 

[pappy97]

Would a CHR/Pop station get any better 12-17 or 18-34 numbers than either KYLD or KMEL? Most of the CHR/Pop stations in our twenty largest cities have superb 18-34 numbers but certainly aren't mass-appeal powerhouses that the format used to be loaded with from coast to coast.

Why did Z95.7 fail in the Bay Area in the late 90's? I really enjoyed their CHR/POP format.

I know in the Fremont area 89.3 KOHL does CHR/POP format, but many believe it has gone downhill in the last decade. I for one am surprised we don't have a CHR/POP station covering the entire SF Bay Area (or most of it).

Other markets don't have nearly as many hip hop/urban or alt/rock stations in favor of CHR/POP stations (some that lean towards hip hop, and others than lean towards alt, but with substantial overlap).

It didn't fail, it was really Bonneville's fault, they flipped it when hip hop was going to chr

Bingo! Z-95.7's CHR sound was pretty much the most successful format on 95.7 in years. Bonneville with their uber-conservative mindset had trouble doing CHR when Hip Hop was all the rage on the format.

Do you mean to say that the idiots at Bonneville made a bad business decision to go along with their "morals?" That's a violation of their duty to their shareholders!

Although the execution could be better (but hey, it is Community College radio), I really like the format of KOHL 89.3 in Fremont. They play Top 40 regardless of what types of songs are in the top 40.

The beauty of a pure CHR/POP format is that the songs lists change with interest in songs nationally. Half of what was CHR/POP in 1995 is now Adult Contemp, while the other half is split between old school hip hop (KMEL who seems to have copied Live 105's 90's at noon in their own way) and old school alt (LIVE 105, 90's at Noon).

If there is money to be made, Bonneville's shareholders need to get a new board of directors, who will put in new officers that will play CHR/POP because it stuffs their wallets with cash.

 

[1069_KIFR]

The Bonneville Board of Directors will not have to worry about the San Francisco market. Since Entercom took control of their properties.

 

[ricoontheradio]

Bonneville with their uber-conservative mindset had trouble doing CHR when Hip Hop was all the rage on the format.

This is very true. I recall them having moments of wanting to be "hip". There was a time frame of a few months where everyday at 7:30p they'd play a hip hop record they wouldn't play otherwise. So everyday at 7:30p you'd hear Eminem/Dre-Forgot About Dre, Snoop-Next Episode, etc. It was funny, and seemed like they were doing it just to do it, instead of "really doing it" -- if that makes sense.