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Format holes(s) in Orlando

V

vadar

Guest
All this speculation of 2012 flips, what are the format holes? All sports FM?
 
Won't be sports - the AM sports channels have never done very well, never really being much higher than a 1 share.
 
John Holcomb II said:
Perhaps a classic rocker fulltime?
Wouldn't it be cheaper for TKS to do that then its current talk format?
Click to expand...

I doubt they'd go for classic rock... I seem to recall WHTQ usually had much lower ratings than WTKS.

If Clear Channel flips a station, they'll want something that's cheap AND gets good ratings. That's why the rumors of flipping 104.1 from "Real Radio" to "Rush Radio" won't go away... they can basically just take 540's mostly-syndicated lineup and plug-and-play, and then fire the entire Real Radio on-air roster and save all that cash.

One thing I'm certain of, though... Clear Channel is not going to be dumb enough to flip Real Radio to a format that one of their competitors tried and failed with.
 
I said that not knowing the rateings, and knowing that there is only one Rocker in Orlando.
Maybe this format simply doesn't work here.
WFLF-FM and WDBO-FM then would be competitors. music is dieing on FM slowly ?
 
carolinaradio said:
Couldn't Clear Channel put classic rock on a HD2/HD3, then relay it on a translator (like Smooth Jazz 102.5)?
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They would have to own one of those translators first. If memory serves me correctly 102.5 which is translating WMGF-HD2 is being leased to cc by Central Florida Educational Foundation, Inc. They own WPOZ.
 
ok walters said:
Won't be sports - the AM sports channels have never done very well, never really being much higher than a 1 share.
Click to expand...

You're right that it won't be sports, but that's not the reason why. Sports can make money without ratings, selling sponsors on play-by-play, remotes, and time-buy shows.

FM sports typically needs a strong base of local teams. One NBA franchise and a growing but young UCF program isn't enough. Orlando might be a market where you could invent a new version, if you could, for instance share Todd Wright with Sporting News Radio and let him do a locally based, but not necessarily locally-focused show, and find a couple of other legit talents to go with him.

In fact, if ESPN does as well as it does on 1080, with its limited signal, maybe the national ESPN shows with a local PM drive would work on FM.
 
Parttimer said:
ok walters said:
Won't be sports - the AM sports channels have never done very well, never really being much higher than a 1 share.
Click to expand...

You're right that it won't be sports, but that's not the reason why. Sports can make money without ratings, selling sponsors on play-by-play, remotes, and time-buy shows.

FM sports typically needs a strong base of local teams. One NBA franchise and a growing but young UCF program isn't enough. Orlando might be a market where you could invent a new version, if you could, for instance share Todd Wright with Sporting News Radio and let him do a locally based, but not necessarily locally-focused show, and find a couple of other legit talents to go with him.

In fact, if ESPN does as well as it does on 1080, with its limited signal, maybe the national ESPN shows with a local PM drive would work on FM.
Click to expand...

Depends on what you call "making money". I would think that threshold would be pretty high on a full power FM as compared to an AM.

1080's signal is not really that "limited" during the day. It covers the Orlando metro very well - however the night signal is non-existent.

The biggest issue is the lack of major pro sports franchises, or even a top college program. The population is mainly from somewhere else and they all have their own preexisting favorite teams when they get to Orlando, further compounding matters. Orlando is just not a major sports market considering all of these factors.
 
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